Confessions of an SEO®

Ready for a change up? This episode is both reflective and an update. Things are moving. My future moves are coming together and lo and behold it appears to be both inclusive of the elements I desire and exclusive of the things that literally suck my soul dry. SO it's like a Google update on both a personal and public front. What happened this week on the Google update? Learn that one of my live f...

OK, this was a hard episode to figure out and come to some grips on how to talk about this  - I started and stopped because I realized it might seem disingenuous for me to talk about ways to make monthly SEO more palatable to business owners AND SEOs. I mean, I decided for me and what I wanted, I wasn't going to go back into agency SEO. This time I'm owning the assets or part of the revenue g...

This is Part 1 of a two-part Episode on...wait for it, the dreaded SEO Packages. This is the part where I talk with the business owner about what these are, why they may exist and what they are good for and why there might be a better way to think about it. You can find me on Linkedin - Carolyn Holzman American Way Media AmericanWayMedia.com Austin, TX Image Treatment by American Way Media, LLC

In this nine minutes, I explore the mystery of a list of keywords. As an SEO, I'll be honest, I marvel (still) that business owners don't get it. In this episode, there is a professional who got someone to "do their seo" but was distrustful of a list of search terms. Is she being taken advantage of? There's so much to address on BOTH sides - for not only the business owner AND the SEO. You can fin...

This week's episode is a Facebook mailbag segment. In this episode expect to hear the blunt truth about timelines and rankings.  I have the deepest compassion for business owners, I was one for a long time before I became an SEO and then an SEO researcher. I get it. We are are susceptible to doubt and questions, did we make the right choice. What is a reasonable timeframe? What is a reasonabl...

This is an SEO rant. I think we have a new type of recurring episode. This is pretty much my take on SEO test, what it is, why it's important to me, why aren't more SEO's doing this and what the controversy is in the SEO community about testing with fake keywords. I realized I left out the BIGGEST value to testing after I listened to the playback. The value to me is - if I can get a competitive ed...

This episode is a Facebook mailbag. I explore a common situation - an SEO has achieved a lot only to be told by the business owner they won't be happy until it's 3X whatever was achieved.

Since I just plopped down in your life and did a stream of consciousness recounting of my life in SEO, some of you may want to know a little more about the structure I have in mind for this adventure. My plan is grow this podcast while I prepare my course on Voice SEO or screen less SEO which will have a podcast aspect to it. I prefer to walk my own talk, literally. In this episode, I detail my id...

When I first put up the shingle that said I was in the SEO business - my first client was my next door business neighbor in the business park where I rented my office. I share the good, the bad and the ugly at least for the sustainable part of an SEO firm. How successful was this? What did I learn? Will I ever know? You can find me on Linkedin - Carolyn Holzman American Way Media AmericanWayMedia....

Stepping back I realized that the movement from one thing to another while it may sound easy, doesn't always feel easy or positive. I felt on some level that having to reinvent myself meant I had failed somehow. Instead of seeing it as a falling away of the things that no longer worked, I was making it into the least positive interpretation. Yeah, I know, I not the only one. But maybe given how th...

I have discovered this passion for helping businesses by using my SEO skills and thought processes. And I don’t want to create my own agency or work for someone else's. But if not direct or indirect client work, how would I make a living? I don’t want to be at the beck and call of everybody who reads an article on SEO and thinks they need to micromanage my work, whether it's an independent busines...

In this episode the original title was "Why I Hate to Work with SEO Clients" and I thought it was too harsh and implied the fault was all on the client-side. But the reason that it is hard to work with clients is not only their possible jaded history with other SEO agencies, but how powerful the message is from Google that implies that a business owner or corporation need only read the latest blog...

In this episode, I introduce myself, Carolyn Holzman, and ponder my love of being an SEO, how a courier introduced me to Google My Business and a few other things. This podcast series is for independent business owners, marketing managers or other SEOs for the purpose of humanizing an often misunderstood industry. I take a little time talking about the "elephant in the room" when it comes to the g...