Confessions of a Higher Ed Social Media Manager

Megan Ellisor,  Director of Social Media at NC State, gives us a look into their innovative Social Media Hub at NC State, which fosters collaboration and enhances the university's digital presence as a whole. Jenny and Megan also discuss the importance of mission-driven work, the evolution of social media roles, and the benefits of a centralized yet flexible social media structure. Guest Name: Meg...

Jenny talks with Matt Griffin from the University of Pennsylvania and Melissa Lesica from Harvard University about the tumultuous and challenging landscape of higher education social media over the past academic year. They explore the impact of significant global events, bot attacks, and the increasing vitriol directed at higher ed institutions. They also delve into how their teams managed these c...

I’m locked out of a business Meta account, now what!? Almost every social media manager has been locked out of a Meta account and felt the frustration of trying to regain access. In this episode, Jenny chats with Adrienne Kemp-Rye, Stanford University's Social Media Manager, who shares her expert strategies for preventing and resolving Meta account lockouts. Learn practical tips on maintaining acc...

Danielle Sewell, Director of Digital Marketing at York College of Pennsylvania, shares practical insights on where to start when it comes to data, understanding metrics, and using data to tell compelling stories. Danielle also highlights the supportive community within higher ed marketing and the value of continual learning. In this episode you will learn: How to establish benchmarks. Simplifying...

In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched  Enrollify.org . This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful c...

Teddi Tostanoski talks about the unique challenges and rewards of managing executive social media channels, and how she collaborates with CSU President Amy Parsons to create an authentic and impactful online presence. You will gain insights into the differences between managing institutional and executive accounts and the role social media can play in higher ed administration and communicating wit...

In this episode, we get into Jacob Shipley’s minimum viable social strategy for one person social media teams. With a focus on practical, scalable tactics, Jacob discusses how small teams can maximize impact with minimal resources, emphasizing the power of content repurposing and strategic platform focus. Guest Name: Jacob Shipley, Head of Social at Benzinga Guest Social Handles: LinkedIn X, @TheJ...

In this special cross-over episode, we dive deep into the world of creator marketing within higher education. Listen to engaging conversations from leading experts on the Enrollify network who discuss the nuances and successful strategies of utilizing creator marketing to enhance visibility and engagement for higher education institutions. Whether it's leveraging user-generated content, nurturing...

Have you ever tried to make academic topics not just informative but entertaining? In our latest episode, Nick Moran, Director of Audience Development at Johns Hopkins Bloomberg School of Public Health, reveals how a dash of humor can transform even the driest subjects into engaging content. Nick talks about his team’s creative process in their “writing room” and how they turn essential health mes...

We’re going to dig-in to the transformation of The Ohio State University’s social media landscape with Associate Director of Social Media Dani Dean. She will uncover the strategic pivot towards a coordinated social media presence and share the trials, triumphs, and tactics of navigating one of the largest university social ecosystems. Tune in for an insider’s perspective on policy-making, communit...

As Co-chair of the Symposium for the Marketing of Higher ed, Teresa Valerio Parrot has judged a lot of presentation proposals. She unlocks the secrets of what makes a proposal stand out in the crowded landscape of academic presentations. Teresa gives us insights on how to write a proposal, prepare for a presentation, and level-up to a featured or keynote spot. Teresa's insider tips will transform...

In this insightful episode, we chat with Sallie Poggi, the former director of social media at the University of California, Davis, who played a pivotal role in shaping the university's social presence. Sallie shares her career journey, highlighting her transition from social media to an executive role. Her story is not just about the evolution of her career but also about how the skills developed...

We engage in an inspiring conversation with Matt Nazario-Miller, Communications Manager at Stanford University, and a passionate advocate for diversity, equity, inclusion, and belonging. Matt shares his unique journey and sheds light on what real allyship looks like, especially within the LGBTQ+ community. From accidental beginnings in social media to championing inclusive narratives year-round, M...

In this episode, we'll dive into the high-octane world of social media event coverage with Jenn Crimm, the mastermind behind Opry Entertainment Group's social media presence. Jenn shares her secrets for planning, capturing, and amplifying live moments on social media in real time. Discover her meticulous tactics, backstage insights, and the art of making every post count. Plus, learn how Jen turns...

This podcast is brought to you by Element451 — the leading AI-enabled CRM for Higher Ed.   Learn more about how Element451 can help you exceed your enrollment and marketing goals.  Jon-Stephen Stansel is a freelance social media strategist, speaker, consultant, and a well-known voice across social media marketing. He spent many years in higher ed social media before pivoting into other industries...

This podcast is brought to you by Element451 — the leading AI-enabled CRM for Higher Ed.   Learn more about how Element451 can help you exceed your enrollment and marketing goals.  Nicole Tabak, freelance writer and content strategist, manages the Harvard Online social media accounts. In 2022, she wrote a thread on what was Twitter at the time about Taylor Swift albums as Harvard Online courses an...

This podcast is brought to you by Element451 — the leading AI-enabled CRM for Higher Ed.   Learn more about how Element451 can help you exceed your enrollment and marketing goals.  When Kellen Manning took his first social media job at Boston University, he was a one-person team and he got creative about finding content and creators. He used organic social listening and monitoring practices to fin...

Confessions of a Higher Ed Social Manager is returning with new host Jenny Li Fowler! Confessions of a Higher Ed Social Media Manager covers the do's, don'ts, and dynamics of the complex and challenging social media ecosystem. We analyze the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned. We’ll share actiona...

This podcast is brought to you by Element451 — the leading AI-enabled CRM for Higher Ed.   Learn more about how Element451 can help you exceed your enrollment and marketing goals.  In this episode, we sit down with Sarah Wells, the social media communications officer at a large Canadian college, and discuss the differences between managing social for US institutions and Canadian institutions. This...

This podcast is brought to you by Element451 — the leading AI-enabled CRM for Higher Ed.   Learn more about how Element451 can help you exceed your enrollment and marketing goals.  Join us in this insightful episode as we sit down with Liz Harter, senior social media manager at the University of Notre Dame, to delve into the captivating world of social media management during times of crisis. In t...

This podcast is brought to you by Element451 — the leading AI-enabled CRM for Higher Ed.   Learn more about how Element451 can help you exceed your enrollment and marketing goals.  In this episode, we sit down with Kasandrea Sereno, the founder of #HigherEdSocial, a thriving community dedicated to helping social media managers in higher education. Kasandrea shares her journey in starting the commu...

This podcast is brought to you by Element451 — the leading AI-enabled CRM for Higher Ed.   Learn more about how Element451 can help you exceed your enrollment and marketing goals.  Join host, Callie Goodwin, as she talks with guest, Kailee Potgeter about managing social media for Grand Rapids Community College, a 2 year institution located in Grand Rapids, Michigan.    This episode is brought to y...

This podcast is brought to you by Element451 — the leading AI-enabled CRM for Higher Ed.   Learn more about how Element451 can help you exceed your enrollment and marketing goals.  Join host, Callie Goodwin, as she talks with guest, Marcella Cintra about life as someone new to the world of higher ed social media. Marcella shares what life has been like over the past 6 months since she joined a Flo...

This podcast is brought to you by Element451 — the leading AI-enabled CRM for Higher Ed.   Learn more about how Element451 can help you exceed your enrollment and marketing goals.  Join host, Callie Goodwin, in her premier episode as she talks with fellow Columbia, South Carolina social media manager, CJ Tamasco from the University of South Carolina. This episode is a friendly chat between 2 frien...

Welcome to Confessions of a Higher Education Social Media Manager, hosted by Callie Goodwin , where we delve into the world of higher education social media through the eyes of the people behind the screens.  Join us as we explore the ups, downs, and everything in between when managing the online presence of colleges and universities.  From navigating the latest social media trends to dealing with...