Confessions From The Home Office Podcast

In this episode of Confessions From the Home Office, we are exploring the intersection of goal setting, networking, and running a successful business while managing family life. Nisha Patel, owner of a boutique PR (NPatel Communications) firm in Greenville, SC, shares her journey from TV reporter to PR business owner and full-time mom. Key Topics Wendi and Nisha Discussed: Transitioning from journ...

This week on Confessions From the Home Office Podcast, you'll learn how to get noticed when you put your business or content out into the world. Here are ten strategies! Own Your Digital Real Estate Build and actively maintain your website Ensure site is fast and mobile-friendly Optimize for voice search Run speed tests using tools like Page Speed Insights Check core web vitals Test on multiple de...

In this episode of Confessions From the Home Office, we dig into why YouTube is a Marketing Goldmine for your business! Did You Know? There are over 1 billion hours of YouTube content watched daily 720,000 hours of video are uploaded to YouTube each day (500 hours per minute) YouTube is the world's second-largest search engine after Google Over 50% of people use YouTube to research products before...

Today's episode of Confessions From the Home Office takes a look at the state of Facebook marketing and whether it's still relevant for businesses in 2025. Key Stats Facebook has over 3 billion monthly active users Meta apps (including Instagram, Messenger, WhatsApp) have 3.3 billion daily users! About 50% of Facebook content shown is now from non-connected sources (similar to TikTok's For You pag...

In this final episode of 2024, I share my approach to maintaining productivity while enjoying the holiday season as a business owner. Instead of work-life "balance", I embrace "juggling" – finding a flexible way to manage professional responsibilities and personal time. Key Highlights: Why the last two weeks of the year can be surprisingly productive Strategies for staying engaged without burning...

In this episode of Confessions from the Home Office, I'm introducing the Market Momentum Meter, a self-assessment tool designed to help entrepreneurs evaluate their marketing strategy. Inspired by the quizzes I loved in Glamour and Cosmopolitan magazines, this c scorecard that covers five critical marketing areas: Strategic Positioning, Target Market, Digital Marketing Channels, Content and Messag...

In this episode of Confessions from the Home Office, I'm diving into how firing off bottle rockets is not effective when it comes to marketing! You have or you know someone who has fired off bottle rockets, a haphazard strategy of spending money on marketing activities without a clear plan or measurable goals. This approach typically involves sporadic marketing efforts across various channels with...

In this episode of "Confessions from the Home Office," Matt Green, owner of Ledger Medial Accounting, is my guest! Matt transitioned from pursuing music in Nashville to returning home and deciding to pursue accounting in 2012, eventually obtaining his bachelor's degree, MBA and enrolled agents license. After working at a CPA firm for a few years, he launched his own virtual accounting practice in...

In this episode of "Confessions from the Home Office", I interviewed my husband, Dr. Reggie O'Dell, to talk about the dynamics of our relationship as an entrepreneur and an academic. Reggie shares his story from a decade-long career in music to becoming an optical professional, and ultimately pursuing his lifelong passion for teaching by completing four degrees in just ten years. Now a history pro...

This week on Confessions From the Home Office, we are covering a Marketing Topic...a 60-Day Program: Accelerate! The Accelerate program includes: - An initial audit/assessment to identify marketing needs - Developing a custom marketing plan - Hands-on help implementing things like email marketing, social media, etc. - The goal is to get the business owner's marketing on track in 60 days without a...

This week on the Confessions From the Home Office Podcast, Emily Headley is my guest. Emily is the Owner of The Lyrical Lilly, a floral design business in Greenville, South Carolina. Emily didn't train to be a floral designer, in fact, she has a music background and teaches music to pre-schoolers. But during COVID, she started designing floral arrangements, launched her business and hasn't looked...

This week on Confessions From the Home Office, South Carolina attorney Lauren Ward is my guest! Lauren practices estate planning law and is an owner of A Business Law Firm, LLC in Spartanburg, South Carolina. Lauren and I talked about many aspects of estate planning, a topic we all want to avoid, including: -The risks when you delay creating an estate plan -Scenarios where estate plans really help...

This week on the Confessions From the Home Office Podcast, Wendi Hill has Liz Dwyer as her guest. Liz has made a living through multiple revenue streams since the 90s. We discussed how she initially decided to pursue multiple revenue streams instead of a traditional 9 to 5 job. Liz also explained her different revenue streams, her mindset with money, how the revenue streams work together and how s...

This week Catherine Garrison Davis is on the podcast! We discuss the agritourism industry and their farm, Denver Downs in Pendleton, SC. The farm has been in the family for several generations and transitioned from dairy and crops to Agritourism with events now at the farm year-round, including a fall festival, an Oyster Roast, a massive Easter Egg hunt, private events, concerts and the SC Sunflow...

In this episode of Confessions From the Home Office, I talk about the many basics of email marketing that hold many business owners back from getting started. 1. Who do you email? 2. What do you say? 3. How often do you send to your audiences? 4. How do you know if you're successful? I talk about all of the email keywords in this episode. Subject lines, segments, unsubscribes, messages, open rates...

This week on "Confessions From the Home Office", I talked with Tracie Burton, the owner of The Paradise Planner. Tracie is a travel agent and loves helping making her clients' dream trips a reality! Tracie has a background in hospitality and eventually got into commercial real estate. Although she liked the real estate industry, family dynamics needed her to have a more flexible career. Tracie lov...

In this episode of Confessions From the Home Office, I talk to my long-time insurance guru, Guy Furay! If you're self-employed, you may wonder how you will get insurance. Guy and his team at the Insurance Source can help you figure that out. Individuals and companies use Guy and his team to get medical, dental, life, disability, and so on. Guy helped me get insurance during my divorce, helped me g...

Hi! In today's episode of the Confessions From the Home Office Podcast, I'm talking about how to juggle raising kids while working out of your house. By the end of this episode, you'll know how I: 1. Created separate spaces. 2. Worked like crazy when the kids were out of the house. 3. Needed a network. 4. Decided to shoot straight with my kids. 5. Tailored strategies to kids' personalities. Subscr...

In this episode of the Confessions From the Home Office Podcast, host Wendi Hill has Austin Hill as her guest. Austin handles the tech issues, programming and video editing projects at Market Momentum and has been a contractor on the team since 2020 during the shutdown. Austin is Wendi's son, and they talk about the changes in marketing since 2020, the dynamics of working together, Austin's backgr...

There's an excellent chance there is no legal department when you work for yourself! This week on the Confessions From the Home Office Podcast, Wendi interviews attorney Chelsea Rikard. Chelsea is one of the managing partners of A Business Law Firm, LLC, in Spartanburg, South Carolina. She works with clients to ensure they are legally set up and protected as business owners. We had a great discuss...

This week on the "Confessions From the Home Office Podcast", host Wendi Hill outlines the Kickstart Guide now available on WendiHill.com   The Kickstart Guide is for startups and businesses restarting their marketing. It outlines all of the areas you need to consider to get a strategy in place.   Get your FREE copy of the Kickstart Guide at https://www.wendihill.com/kickstartguide   Email Wendi Hi...

This week, podcast host Wendi Hill covers the ten (maybe surprising) tools that keep her business running. These aren't all apps or the latest item from Staples. In almost 20 years of working from home, she's found what works for keeping things running as smoothly as possible...is that possible? :)   Wendi can be reached at wendi@wendihill.com Market Momentum is a full-service marketing agency loc...

This week on the Confessions From the Home Office Podcast, we are exploring the additional areas a business owner has to handle! Being a business owner can feel like you're an octopus, with so many things going in different directions! Areas covered in this episode: 1. MONEY 2. MARKETING 3. IT 4. HR 5. LEGAL 6. PROJECT MANAGEMENT 7. CUSTOMER SERVICE Learn what you may need to do in each of these a...

This week on the Confessions From the Home Office Podcast, we are going down memory lane to discuss how marketing has changed over the past 20 years. Watch and see if you remember how things were, and decide if you've changed as technology has changed or if it's time to get caught up! Wendi can be reached at wendi@wendihill.com #wendihill #confessionsfromthehomeoffice #memorylane #marketingstrateg...

This week's topic on the podcast is all about time management while working from home! Stay with me here. We've all seen the webinars, we've all read the books, but what has really worked? By the end of this episode, you'll have a few tips for prepping for your day in these areas: -How do you keep your to-do list in check? -How do you keep your projects moving forward? -How do I keep from getting...