Community Creators with Shana Lynn

Full episode: https://www.shanalynn.com/podcast/how-to-hire-and-lead-a-high-performing-team-with-paula-maidens Summary: One of the biggest hurdles for growing businesses is building a strong and effective team. Many entrepreneurs struggle with hiring the right people, losing team members due to turnover, or facing difficulties in finding their first employees.  To address these challenges, Shana i...

retainguide.com Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Watch on YouTube: https://www.youtube.com/@communitycultivated As a membership owner, you understand that customer churn is one of the biggest obstacles standing in the way of scaling your business. Every month, losing valuable members can set you back and prevent your membership from re...

Full Episode: https://www.shanalynn.com/podcast/foster-a-fans-first-team-culture-with-emily-cole-of-the-savannah-bananas Shana loved her interview with Emily Cole, co-founder of the Savannah Bananas, because of their incredible team culture and brand experience. Emily shared valuable insights on onboarding new team members, emphasizing the importance of maintaining a strong team culture.  She want...

Many membership owners make a critical mistake: treating all members the same.  Shana dives into the concept of a member growth path, explaining why understanding where members are in their journey is crucial for creating a thriving, long-term community. Key Takeaways: Intro ( 00:00 ) According to Shana, what is the growth path of a member? (00:38) Steps in the growth path of a member (02:30) Diff...

Shana's passion for creating thriving communities is evident in her podcast interviews. In this episode, she shares personal insights on balancing entrepreneurship with a fulfilling life.  Join her conversation with Amy Wine as they discuss healthy boundaries, time management, and the lessons learned from over a decade of entrepreneurship.  Discover how to create a thriving business while main...

With AI being a hot topic and sparking fear in the community space, Shana wants to share a reassuring perspective. In this clip from a previous episode, she discusses what the future holds for AI and community, offering a positive outlook that is both refreshing and hopeful.  Tune in to gain insights and alleviate concerns about the impact of AI on community dynamics. Check out the full episode: T...

Thinking about adding new deliverables to your program?  Before you dive in, Shana wants you to tune into this episode. She will discuss how to ensure you're adding the right deliverables to your program to maximize effectiveness and avoid unnecessary complexity.  Listen in and get ready to implement these key insights! Key Takeaways: Intro ( 00:00 ) What problems are we solving for? (02:53) A...

Are you considering hiring a community manager?  Shana shares her insights on how to find a rockstar and provide the support they need to succeed. In this podcast interview with Paula Maidens, an expert in hiring and leadership, you'll learn valuable tips for building a thriving online community. Key Takeaways: Intro ( 00:00 ) Based on Shana’s experience, is it really possible for someone else...

​​Mindset issues often hold business owners back, rooted in deep-seated childhood identity issues.  In this highlight, Shana and her friend Tracy Harris discuss these challenges. Tracy shares her journey of overcoming perfectionism and an inferiority complex to unlock her authentic identity. She explains how she addressed these issues to show up fully in her business.  This enlightening and action...

Are you the idea generator, constantly sharing new concepts with your team? Or maybe you’re the one trying to keep up with someone who’s always introducing fresh ideas, making you pivot frequently? If so, this episode is for you. Tune in and discover strategies to thrive in an environment where new ideas are always at play. Key Takeaways: Intro ( 00:00 ) How do you know if you are a visionary acco...

Are you considering leveraging Pinterest for your marketing but need help determining where to begin or if it's the right fit for you?  In this episode, Shana dives into organic and paid Pinterest marketing strategies with her guest expert, Meagan Williamson. Together, they explore the best practices, tips, and insights to help you effectively use Pinterest to grow your audience and achieve yo...

As your business scales, structuring its operations effectively becomes crucial to achieving sustained success. Ensuring that your team has the clarity and direction needed to excel in their roles can make all the difference.  Shana’s friend, Alex Charfen, dives into this critical aspect in a highlight episode he’s sharing with you now. In this episode, Alex breaks down what it means to have a sol...

Shana is about to reveal something she has never shared publicly before: her retention accelerator framework. It's crucial to comprehend how you can utilize these three accelerators to extend customer retention and increase revenue per customer. Key Takeaways: Intro ( 00:00 ) Why is the retention acceleration framework so important according to Shana? (00:42) What are the three keys to acceler...

Get ready for an extraordinary podcast episode with Shana as she dives into a fascinating conversation with Steve D. Sims, a man described by The Wall Street Journal as the most connected person you've never heard of.  Beyond his glamorous connections, Steve D. Sims is a wealth of insights on building a personal brand, cultivating meaningful relationships, and infusing mystery into every occas...

Feeling a bit daunted by the world of AI? Not sure how to make the most of its capabilities, for writing?  Don't worry! Shana had a chat with Julia McCoy about using AI for successful writing and SEO. In their conversation Julia emphasizes the skills required in today's AI focused environment whether you're a writer or someone who creates content, for your business or community.  Prepa...

There’s an often overlooked aspect of business that can significantly impact your retention rate. It tends to operate quietly in the background, going unnoticed in the hustle and bustle of daily operations. However, the key to unlocking a goldmine of potential lies in bringing this element to the forefront. By dedicating your attention and adopting a proactive approach, you can transform it into a...

If you run events for your business or have ever considered hosting one, this episode is a must-listen.  Shana is joined by Phil Mershon, the mastermind behind Social Media Marketing World, one of the largest events in our industry. He will discuss essential strategies for ensuring that attendees feel connected and have an outstanding experience, both before and during the event. Key Takeaways: In...

In today's episode, Shana will discuss with her guest, Blake Fly, how the subtle art of unexpected appreciation can generate a significant return on investment for your business. They'll also guide you through a simple formula to help make this practice a daily habit. Check out the full episode: https://www.shanalynn.com/podcast/how-this-one-question-can-be-rocket-fuel-for-your-business-wi...

Shana found herself unexpectedly emotional at her three-year-old's muffins with moms event. Unlike the other mothers who might shed tears out of love or the joy of the special moment, Shana's tears stemmed from a different source. Some might attribute her reaction to pregnancy hormones, which likely played a part since she's not usually prone to crying.  Regardless, her experience this...

In September of 2023, Ali Kay had 1,400 members in her membership program, which was just under two years old. Remarkably, a week later, she grew her membership to over 4,500 members following a $10 workshop, achieving an impressive conversion rate of over 40 percent.  In this episode, she will break down her strategies and share how she accomplished this incredible growth. Key Takeaways: Intro (...

Shana interviewed branding and marketing expert Lauren Tickner, who achieved millionaire status by 23 through her online business.  Lauren explains how she tailors her content and its corresponding calls to action depending on where potential customers are at in the buying process. Check out full episde here: https://www.shanalynn.com/podcast/millionaire-sales-secrets-and-the-power-of-personal-bra...

Have you ever poured your heart and soul into building something, only to find it hard to let go even when it's ready to run on its own? That's the situation many successful entrepreneurs face. They've invested so much time and effort creating strong systems and a reliable team, yet the urge to micromanage or stay constantly involved persists. This constant busyness can rob you of the...

In today's episode, we look into a crucial aspect often overlooked in business growth: authenticity. Despite knowing all the strategies and tactics, if your business feels stagnant, it might be because you're not authentically representing yourself.  Our guest, Tracy Harris, a seven-figure CEO shares insights on how to show up confidently and authentically in your business and content.  If...

Want to unlock the secrets of writing copy that drives sales and inspires action? Join Shana for an insightful conversation with Anna Powers. Anna is a conversion copywriting expert, a certified trainer, and even a lawyer. Don't miss this chance to gain valuable insights into the world of persuasive copywriting. Check out the Full Episode: https://www.shanalynn.com/podcast/create-clickworthy-c...

Often, people approach Shana thinking their issue lies with retention, but in reality, it's a marketing problem. She aims to share insights on the six key aspects of marketing that directly affect retention, how to evaluate them, and steps to take if problems are identified. Key Takeaways: Intro ( 00:00 ) What are the six different areas of marketing according to Shana? (01:43) Four aspects of...