Shana Lynn Bresnahan

Community Creators with Shana Lynn

Business EN ↓ 230 episodes

Entrepreneurs and online business owners can no longer grow with great marketing alone. If you want to scale your course, membership, or coaching program, I’ll teach you how to maximize your profit and multiply your impact by creating a thriving online community. Be sure to connect with me on IG: http://instagram.com/shanaspeaksI’ve spent over a decade working with top brands and entrepreneurs to cultivate thriving online communities and empowered community teams that increase their reach, retention, and revenue. This podcast is a space for community creators like you and me to share our insig...

Author

Shana Lynn Bresnahan

Category

Business

Podcast website

redcircle.com

Latest episode

Jul 7, 2026

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Episodes

Break Through The Membership Plateau and Scale Effectively 13.01.2026

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members A lot of membership owners hit a wall — that point where growth stalls and it feels like you’re gaining as many members as you’re losing. If you’ve ever wondered why your numbers just won’t climb past that 500, 1,000, or even 5,000-member mark, this episode is for you. Sha...

How to Use Outreach to Slash Membership Churn 06.01.2026

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members When people see detailed member journey maps, they often wonder how to come up with so many meaningful touchpoints. In this episode, Shana breaks down exactly how she does it — by using two simple but powerful types of outreach tactics that can transform the way you connec...

What You Need to Focus on After the Sale 30.12.2025

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Most business owners believe profitability and sustainability come from sales and marketing—but the truth is, your real growth happens after the sale. In this insightful conversation with Shana’s friend Melinda Cohen, we dive deep into what it really takes to build a thriv...

If You’re Secretly Annoyed by Your Members, Watch This 23.12.2025

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Have you ever caught yourself feeling frustrated or disconnected from your members? Maybe you’ve said things like, “They just don’t get it!” or “They’re so needy.” You’re not alone—and you’re definitely not doomed. Shana shares a real story of a membership owner who lost h...

Creating Boundaries Around Your Big Why 16.12.2025

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Ep 72 - The Balancing Act: Parenting and Entrepreneurship with Dayna Abraham: https://www.shanalynn.com/podcast/the-balancing-act-parenting-and-entrepreneurship-with-dayna-abraham So many of us start our businesses dreaming of time freedom—more afternoons with our kids, fl...

Why Great Community Managers Burn Out (and How to Fix it) 09.12.2025

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Most businesses expect community managers to be five people in one role—strategist, support, event host, data analyst, and copywriter. Then they wonder why they burn out. Shana breaks down why great community managers are so hard to find, how to actually support the role,...

Why Thinking in Silos Leads to Failed Membership Design 02.12.2025

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Retention isn’t just about giving your members more stuff—it’s about designing an integrated experience that keeps them engaged, supported, and connected. Shana shares why thinking about your membership in silos (content, coaching, community) can actually work against you,...

Is Engagement the Wrong Goal for Your Membership Community? 25.11.2025

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members If you’re running an online community, you’ve probably been told that engagement is the goal . More likes, more comments, more activity. But here’s the truth: engagement is not the goal —and focusing on it might actually hurt your community in the long run. In this episode...

How to Host Live Calls & Events That Scale Transformation and Belonging 18.11.2025

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Belonging is one of the most powerful forces that keeps people engaged, connected, and coming back for more. In this episode, Shana sits down with Jon Berghoff, founder of the xchange approach and a pioneer in transformational facilitation. They dive into the science and a...

5 Strategic Video Messages That Increase Retention (Fast) 11.11.2025

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Do you want to increase retention without adding more calls or content? In this episode, Shana walks through five key moments where personalized video messages make all the difference in keeping members engaged and committed. In this episode, you’ll learn: Why welcome emai...

Reducing Membership and Subscription Churn: Where to Start 04.11.2025

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members If you’ve noticed your clients signing up, showing up once or twice, then disappearing—you’re not alone. In this quick highlight episode, Shana shares a powerful conversation clip with her friend Melinda Cohan, tackling a core challenge in coaching businesses: client reten...

Why You Need to Track Cohort Retention 28.10.2025

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members In this episode, Shana breaks down why cohort retention is one of the most powerful, but often overlooked metrics membership owners can track.  What You’ll Learn in This Episode: What cohort retention is and why it matters. The key timeframes to focus on for predicting mem...

The Missing Link to Great Copywriting 21.10.2025

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Ep 90 - Create Clickworthy Copy that Keeps Your Customers Engaged with Anna Powers: https://www.shanalynn.com/podcast/create-clickworthy-copy-that-keeps-your-customers-engaged-with-anna-powers If you’re an online business owner, entrepreneur, or community leader, you alrea...

How to Create a Community People Never Want to Leave 14.10.2025

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members In this episode, Shana revisits her Community Cultivated Framework —the same strategy that has helped thousands of artists and entrepreneurs build thriving communities.  In this episode, you’ll learn: Why community is the key to retention, referrals, and recurring sales Th...

From Being the Only Face of the Brand to Having a Team of Rockstars 07.10.2025

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Ep 111 - Foster a Fans First Team Culture with Emily Cole of The Savannah Bananas: https://www.shanalynn.com/podcast/foster-a-fans-first-team-culture-with-emily-cole-of-the-savannah-bananas When you think of the Savannah Bananas, chances are you picture Jesse Cole in his b...

How to Calculate Churn and Retention Rate 30.09.2025

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Today we’re diving into the one metric every membership site owner must track—your retention rate. If you're not tracking this yet, don’t worry.  In this episode, you’ll learn: What retention rate actually means for your membership. Why it directly impacts your revenue...

Risks of a Faceless Brand 23.09.2025

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Ep 129 - Create a Valuable Personal Brand with AJ Vaden: https://www.shanalynn.com/podcast/create-a-valuable-personal-brand-with-aj-vaden Faceless brands may be trending, but are they built to last? In this episode, AJ Vaden shares why hiding behind anonymity can cost you...

How to Apply the Retention Accelerator Framework to Onboarding 16.09.2025

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members In this episode, we dive deeper into how to strategically apply the Retention Accelerator Framework —introduced in a previous episode—specifically to the onboarding process within your membership or community program. Shana walks us through her thought process as she evalu...

How to Leverage SEO on Pinterest 09.09.2025

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Ep 144 - Pinterest Marketing Secrets to Build Your List and Grow Your Membership with Meagan Williamson: https://www.shanalynn.com/podcast/pinterest-marketing-secrets-to-build-your-list-and-grow-your-membership-with-meagan-williamson When most business owners think about g...

The 5 Biggest Obstacles to Member Progress (And How to Overcome Them) 02.09.2025

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members You’ve added more content. You’ve created more deliverables. You’ve given members every possible tool they need to succeed. And yet, some of them still aren’t making progress. The truth is, progress isn’t just about what you provide. Even with all the right resources, memb...

Avoid These Common Hiring Mistakes 26.08.2025

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Ep 147 - How to Hire a Rockstar Community Manager with Paula Maidens https://www.shanalynn.com/podcast/how-to-hire-a-rockstar-community-manager-with-paula-maidens In today’s episode, Shana shares a powerful clip from her recent interview with hiring and leadership expert P...

Which Subscription Billing Cycle is Best for your Membership 19.08.2025

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Thinking about changing your membership’s billing cycle? Should you offer monthly, quarterly, or annual options? What about weekly? Every billing cycle has trade-offs, and choosing the wrong one could hurt your conversions, increase churn, or complicate operations. In this...

Modeling a Core Framework & Why You Need One 12.08.2025

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Ep 69 - How to Develop a Winning Framework with Mel Abraham https://www.shanalynn.com/podcast/how-to-develop-a-winning-framework-with-mel-abraham You’ve probably heard people talk about frameworks in business. You’ve heard me talk about my frameworks—like the Progress Whee...

3 Accelerators to Reduce Churn & Keep Members Longer 05.08.2025

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Ep 45 - Two Types of Member Outreach: https://www.shanalynn.com/podcast/two-types-of-member-outreach In this insightful episode, Shana was invited by the incredible Heartbeat Community as a guest expert to share her signature Retention Accelerator Framework —a game-changin...

All Roads Lead to One Community 29.07.2025

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Check out the full episode:  Ep 60: How to Have Raving Fans and Lead a Meaningful Community with Lauren Golden Most membership owners use webinars to sell but what happens to the people who don’t buy right away? Lauren Golden, founder of The Free Mama Movement, has built a...

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