Communications - Leadership Powered by Common Sense

If you have a highly specialized skill or your career experience represents a value add to someone else’s life, then you are an expert. But trying to market that expertise can be difficult. There are thousands if not millions of people claiming to be coaches or consultants. Differentiating yourself from the masses takes an intentional […] The post Spotlight on the Expert in You 136 fir...

People thrust into leadership roles must develop the right mindset for success. The difference required to move from good to great as a leader may just be in your head. Your beliefs (limiting or otherwise) plus your emotional intelligence coupled with your fundamental view of the world around may be the stumbling blocks holding you […] The post The Mental Power You Need To Achieve Success 13...

If you own a business you work hard to create a great product or service. You might spend big bucks on marketing, advertising, and sales, but what if the first customer experience isn’t a good one? Or what if the whole customer journey doesn’t fit the brand story you’ve built? Great business must be able […] The post Creating Killer Customer Experience 133 first appeared on...

Success in business or in life depends upon your own definition. That definition may come from very different sources, some of which may not be valid. Often the measures we choose take us further off the mark. Examples include ‘staying busy’ or ‘living the hustle.’ These ideas get glamorized but in reality, don’t serve us […] The post Drivers for Defining Succes...

People need second chances. Leaders need to understand these fundamental concepts when guiding a team. Your people will screw up. It’s not a question of if, but when. Once they do, the way you handle the mess up just may be the biggest challenge you face as a leader. Condemnation and ridicule won’t get you […] The post Leaders Encouraging Those Who Need a Second Chance 131 first...

Anyone who decides to start a business will experience the growth of that business in distinct stages. Each stage represents different levels of success and challenge. Some entrepreneurs struggle to get past stage 1. Others enjoy great success and see their business grow all the way through to stage four which means they have become […] The post Understanding the 4 Stage Growth Model 130 fir...

In times of uncertain economic pressure like we are experiencing now, successful business leaders know how to apply positive, persistent pressure for showing value to customers so that the market continues to buy your product or services. It’s not about creating gimmicky sales tricks but leaning deeper into value proposition. Having crystal clear statements of […] The post Showing Valu...

With so much noise in the world, it’s hard for a person or a business to get noticed. Too often, entrepreneurs get confused about the significant differences between, sales, marketing, branding, and publicity. One could argue that all of these relate to each other. In this episode, we are explaining the exact value of having […] The post A Visit with the Queen of Guerilla Publicity 128...

There are countless articles and books about leadership. For some time I have been an advocate of not trying to read them all. Rather, find yourself some credible sources backed by research and qualified study to build a framework of leadership principles you can live by. In this episode, my guest, Tania Luna, is an […] The post 4 Core Elements of Great Leaders 126 first appeared on Leadersh...

Leadership plays a tremendous part in making the right culture for your business. Before you can lead a culture shift, you have to look internally, and lead yourself. Join me as we explore the ways a leader can build a framework for successful culture change by first making their own personal changes. My guest is […] The post A Powerful Culture Starts With YOU 125 first appeared on Leadershi...

What does it mean to be the right leader at the right time? For some businesses, it means hiring an interim leader like a CEO or CFO to step in a guide the business through a particular chapter in its history. Often venture capital or private equity funding sources require the assignment of an interim […] The post Right Leader – Right Time 124 first appeared on Leadership Powered by Common S...

This is a funny word coined by MLB coach and business consultant Trent Clark. Trent is a 3x MLB champion. He has coached with some of the biggest names in sports including Nick Saban. After leaving professional sports, Trent was involved with 12, yes, twelve different businesses, leading each one to record-breaking growth and performance. […] The post What is Leadershipity? 121 first appeare...

We’ve all had people in our lives who struggled to us good feedback; the kind that inspires and encourages us to do more, or be better. The honest truth is that we never really hear about learning how to TAKE feedback. Let’s face it, the messenger will not always be smooth and effective. Therefore, the […] The post Leaders: Giving AND Receiving Feedback 120 first appeared on Lead...

We’ve said it before on this show, there are thousands of leadership books telling us about the ideal qualities of leadership, its principles, values, and ways. Yet there is a gap the experts seldom choose to explore. In this show, we’re going to take a dive into the murky waters. The thing I’m talking about […] The post Three Key Responsibilities of Leadership 118 first ap...

Having perfect clarity in your brand messaging takes real work. There’s no hiding that fact or skipping steps and cutting corners. In this show, we explore what it means to really zero in on a brand message that generates the right levels of response and action by your perfect prospects. People in business are reasonably […] The post Finding Clarity for Brand Messaging 117 first appear...

Leadership and business ownership are both a journey. Actually, all of life is a journey. So how do you look at your personal journey through business and life? We’re talking about leadership and ownership. My guest is Bruce Werner, a third-generation entrepreneur. His family business produces the Werner ladders, a popular brand that is used […] The post The Business Ownership Journey...

Scott Jeffrey Miller knows a thing or two about leadership development. Join us as Scott and I explore the real meaning of leadership in the modern era. According to Scott, the main test of real leadership is in building relationships; with employees, customers, with suppliers, etc. For over 30 years, Scott was part of the […] The post Leadership is About Building Relationships 115 first app...

Stop in, and take a listen. Today I visit with a global traveler, serial entrepreneur, and chief innovator Patrick Noel Daly. Patrick brings his 20+ years to our discussion about the ways common sense can impact your success as a business owner and leader. Using his experience building multiple brands and creating products, he spins […] The post Keen Insights for Innovation and Convincing Sa...

Truthfully, this episode was so much fun, it was hard to decide on the right title. My guest, Michelle Nedelec is a self-proclaimed wonder woman. And she’s not wrong by any means. We started with the usual mention of her background and her history but quickly dove into much more. She seemed like the right […] The post The Female Perspective on Entrepreneurship 113 first appeared on Lea...

Stop buying tactics for marketing like SEO, Google ads or Facebook ads. Get a solid marketing strategy BEFORE you start pouring money into the marketing funnel that most small businesses get sucked into doing. Hear from a professional who has been helping businesses realize tangible, more impactful results thru something she calls DuctTape Marketing. My […] The post How to Save Money on Powe...

Our brains are amazing. Using your brain power can be a secret weapon in your desire to be the best you can be. But it takes training to unleash that power. In this episode, our guest is someone who struggled in college to make his grades. He was introduced to the magnificent power the brain […] The post Train Your Brain for Peak Performance 111 first appeared on Leadership Powered by Common...

Who says that? What I’m trying to say is that in this episode, we’re talking about all aspects of being an entrepreneur. Top to bottom, A to Z, soup to nuts… you get it. My guest is Brian Kelly, himself a serial entrepreneur and specialist who has really been there, done that. Join us as […] The post Entrepreneurship Soup to Nuts – OK Maybe More | Ep 110 first appeared on L...

Highly effective leadership requires intentional focus and effort. Much is written about principles, values, and styles of leadership. But if you are never intentional about applying any of the teachings, you’ll never up-level your leadership game. But what does it mean to be that kind of intentional? Join us as we discuss the real significance […] The post The Magic in Intentional Lea...

Leadership effectiveness relies on crystal-clear communication. If you run a team of people, your communication ability is critical to your ultimate success. From time to time, it’s important to check your communication effectiveness. Join me as we explore the best ways to become a better communicator. My guest is Brenden Kumarasamy. For several years, Brenden […] The post How to Be a...

Promoting your business, building a brand, developing good content and effective marketing is all a big mystery to most business owners. What you are looking for is ways to get discoverable. How do people even know you exist? In this episode, I visit with Vinnie Potestivo who has been helping companies and social media influencers […] The post How to Become Discoverable | Ep 107 first appear...