Communication Strategy That Works

In this episode, I am going to talk to you about how to be a goal digger, what's that I hear you cry? Well, it's all about how setting effective goals can help you have more impact with your comms activity. I am using an example of a campaign I ran to explain this in details, where the activity was a business event, but the goal was much more than that. You will learn: Why it's important to set st...

In this episode, I get nerdy about building your very own brand fans.  I'm going to be sharing with you how using industry partners and brand advocates can grow your customer reach and grow your business. You'll learn what the heck brand advocates are, how they can help you grow and protect your brand and your business. And, I'm also going to talk you through the simple steps on how you can start...

In this episode In this episode, I run through my seven simple steps to success for planning effective communication activity. You will learn: The seven steps I use for simple yet effective communication activity planning How and why this can help you achieve results and more impact Why it's important now, especially when resources and budgets are tight And, how by following these straightforward...

Welcome to the Communication Strategy 'That Works' podcast!   I'm Emma, your host and I am making it my mission to help smaller businesses like you that want to grow and have ambitious plans to be a bigger company, to get the 'comms stuff' right earlier on in your journey. I want you to grow your brand more effectively, protect your fledgeling brand reputation, spend your budget more wisely and, u...