Communication Strategy That Works

Today, I am delighted to welcome to the podcast Jo Twiselton, Human Change Specialist, executive coach, facilitator and fellow communication consultant. Jo has worked with leaders and teams across the tech, transport, healthcare, manufacturing, media and services industries, helping them to emerge better from any change. We talk about all aspects of self-help, mentoring and coaching.  It's a great...

Do you wish more people were telling their friends about your company? When people are looking for recommendations on LinkedIn, you wish your name was being tagged.  When someone at an industry event is asking for examples of people in your niche, you want your brand to come up in the conversation. What about when things do not go to plan? A network of trusted people can also help test your respon...

Today, I wanted to talk to you about the importance of fostering business relationships in B2B when building your brand from scratch. I reveal why this approach is not just for big consumer brands. Getting people to tell your story for you is a powerful way to build trust and credibility. It's tough when you start because no one knows you. You may be new in a market, have a new way of doing things...

Through this month's theme of building effective relationships that matter, I dive into the topic of stakeholders, crisis and brand building. In the dynamic realm of business, understanding and leveraging stakeholder engagement transcends the boundaries of size and industry. It's a pivotal strategy that unveils what truly drives people towards or away from your offerings, thus illuminating the pat...

In this final episode on the theme of learning and development this month, and integrating new skills we take a look at some practicalities.  Let's face it, skilling up isn't just an option; it's a necessity for staying relevant and competitive in the field. We'll explore the importance of continuous skill development in PR and Marketing, how to identify skill gaps, and practical steps to enhance...

Today I present practical insights on integrating AI to streamline your team's processes and enhance collaboration. Drawing from my recent conversation with Ben Lee, let's elevate your content, energize your team, and optimize performance. Let's jump in! Liked Listening today?  What to do next: Get my FREE roadmap  to get more strategic with communication activity in your business. Listen to more...

Ben has been working with GenAI at Bidwells since early 2022, determined to focus on the art of the possible. Having seen a few technological shifts in a 20-year career as a journalist, public affairs consultant and PR professional, Ben quickly recognised this one as the most seismic.   So when ChatGPT landed in late 2022 his team were already using AI tools each day to transcribe interviews, edit...

Welcome to the final episode on the January measurement and evaluation theme! Today we're looking at three ways to set yourself up for success using measurement and evaluation techniques. So let's dive in!   Links mentioned today: Track your success with my free measurement framework: https://mailchi.mp/henbe.co.uk/1g85gwokl5    

Building on the recent Deep Dive with Adam Driver and January's measurement and evaluation theme, I explore a bit more about how SEO can specifically help your PR campaigns. In today's digital age, the landscape of Public Relations (PR) has transformed significantly, with Search Engine Optimization (SEO) emerging as a pivotal tool for gauging the effectiveness of PR campaigns.  Let's dive in!   Li...

Today I am delighted to have on the podcast Adam to unpick and demystify SEO or search Engine Optimisation as part of January's measurement and evaluation theme. Adam originally trained as a journalist and has experience on both sides of the agency divide having been in-house and an account director at an agency. Adam has been a CIPR Chartered Public Relations professional since 2020. Adam set up...

Today, I want to talk about the process of creative thinking. Long ago I read a book by PR Practitioner Andy Green called Creativity in PR. He highlights the importance of creativity in virtually every project. Today I share some resources for creative thinking with you. You see, creative thinking is essential for innovation, whether it be writing, designing, or strategising. Often, people break c...

In today's episode, we'll be taking some notes from the deep dive and unpacking in more detail creativity related to your environment, and also procrastination. We'll uncover the challenges of creativity in comms and PR, the importance of choosing your battles wisely, and how seemingly unrelated factors can influence our creative prowess. Here are a couple of things you may not know to weave into...

As we kick off December's creativity theme, I am delighted to welcome back to the podcast Helen Reyolds founder of Comms Creatives.  Why creativity this month? Because we often get stuck in 'doing the do' and finding the time to lift ourselves out, reflect and put some effort into thinking can be hard especially when you work in a busy comms team.  So this month Helen and I kick things off by cove...

Today on the podcast as part of November's focus on brand tracking and insights, I take a look at customer feedback and how it can be used to improve brand reputation. Looking after our customers has never been more important. Competition is fair and platforms a plenty for people to take to and give their positive, or negative, opinions about your brand, product or service. How does this relate to...

Remember when we dug deep into brand reputation and its importance in our previous episode? Well, today, we're taking it a step further as part of our reputation and insights series this month. Buckle up because we're exploring the captivating relationship between brand reputation, Gen Z, and the power of honest communication. And include 3 conversation starters to have honest and transparent comm...

Today I'm delighted to have on the podcast, Steve Leigh, from Sensu Insight.  In 2022, he left his role as a director of a large, independent PR agency to start Sensu Insight. He helps in-house PR agencies, and C-suite teams make sense of reputation, sales and audience behaviours, and how all of these things impact communications and market issues.  Join us as we 'Deep Dive' into PR measurement an...

Artificial Intelligence and PR are becoming increasingly intertwined as we grapple with the pros and cons in real-time. As professionals, we recognise the immense potential of leveraging this technology to enhance strategies and deliver more impactful messages to their target audience. I find I am using it more and more as I find new tools and think 'oh yeah, is there an AI for that?' In this epis...

I'm delighted to have on the podcast this week Jo Twiselton , human change specialists, executive coach, facilitator and consultant. Jo   is also a qualified executive and wellbeing coach. She works with leaders, managers and teams, who want  help  during times of upheaval, and she does this through her business T wist C onsultants.   Jo's worked with lots of people over the years, she has worked...

I am really pleased to be back with fresh content this Autumn after a short break over the summer. I also have some news - for the next 6 months, the podcast will have 3 monthly episodes that will combine into one theme, hopefully with a guest episode 'deep dive' and some useful tools and insights. It's a trial I am doing based on feedback for longer episodes. I didn't just want to do longer episo...

Today, I delve into five valuable suggestions on how public relations (PR) can considerably influence the sales procedure by concentrating on the "know, like, trust" elements of a client's experience with your company. I cover an essential approach to this task and 5 tips to get started. Let's dive in! Liked Listening today?  What to do next: Get my FREE roadmap  to get more strategic with communi...

If you are looking to change behaviour with your campaign, it's crucial to design the most effective messages to influence people's outlook and actions. One popular method for optimising these messages is A/B testing. In this episode, I'll explain what A/B testing is, how to conduct it in behaviour change campaigns, and tips for maximising its effectiveness. I cover what A/B testing is for comms p...

Today, I'm exploring how customer problems can be a valuable source of ideas for PR campaigns. You'll learn how to turn those ideas into successful campaigns, what makes a good campaign, and how to measure its success. And a couple of great examples along the way. This episode was inspired by a recent Deep Dive with Ayo Abbas on Campaigns - check the link in the show notes. Let's dive in! Links fo...

As communicators, we must recognise that our roles require essential attributes including; active listening, empathy, curiosity, tenacity, analytical thinking, and creativity. Today, I explore these essential skills. And This week's episode relfects back on a Deep Dive with Jenni Field where we talked about the softer skills needed to make a great internal communicator - which I think actually are...

ITV recently added an audio blog for their contestants on Love Island in a move to make their content more accessible after criticism that it wasn't accessible to all. So this week I discuss audio-first content creation and how it boosts accessibility. If you want to learn more, stay tuned as we delve into how you can use the power of sound to reach and engage with a broader audience. Let's dive i...

What struck me this week was my own personal ethical stance on things like trust, transparency and honesty.  A situation occurred and it made me feel betrayed.  What happened?  I will not recommend that company and people again.  It got me thinking that content creation requires many of the same qualities I desire from a partner I work with.  It is no longer just about grabbing attention or quick...