Commercial Photographer: Your Guide to Marketing, Creativity and Growth

Sunjay Singh is this weeks guest. He is in the sales and marketing world. He has a video agency which he runs with his co-founder, live media UK and a small marketing company which provdes marketing managers for small businesses called  Lambardar marketing .   Marcus asks how it started. Sunjay says Will (co-founder) and him had never had “proper jobs”. Sunjay said when he was 14 or 15 his Dad wal...

Anthony is going to be talking about photography apprentices. He has been a photographer for many years but was recently approached to create a photography apprenticeship. He says he has a learner who, four months in, is taking amazing photographs. Anthony explains what the apprenticeship looks like from the point of view of a photographer and apprentice. For the photographer, you have a full-time...

This is the Christmas show. Sam is going to share three things you need to do in the new year while Marcus is going to make some predictions for the next year. Sam says the first thing to do is look at your marketing numbers for the year. Find out where your customers come from. Then look at the time (and this part will be an estimate) spent on different marketing activities. Then compare them. Ho...

Gain exclusive insight into a 40-year Commercial Photography Career with veteran Mark Kensett. In this episode, Mark reveals the surprising marketing secret he learned over four decades and shares the single most valuable lesson he imparts through Mentorship for Photographers. You will learn the true privilege of working in this industry and how to protect your career by constantly keeping your wo...

Andy has worked with cameras for many years. Initially, he was in the CCTV industry. This role was about sales and account management. He worked long hours, and got well paid, but eventually got disillusioned with it and decided to be a commercial photography. He started out within a Google Maps niche. At the time google was recruiting photographers to do 360 virtual tours of the inside of busines...

Dreaming of a professional studio but only have a spare bedroom to work with? Marcus reveals the Small Studio Secrets he's learned from 20 years in commercial photography, showing you how to set up a professional, home-based studio that can easily handle headshots and small groups. This is crucial marketing for photographers advice, as a home studio instantly adds professionalism and speed to...

Sam and Gillian Devine are running a workshop for Photographers to get more leads and customers from the website and email marketing. Join the event here Jeff Brown is known for many things but especially encouraging photographers to use LinkedIn. Jeff Has a new version of his LinkedIn book “ The Photographers missing link ”. The first version of the book was written in January 2022, and the size...

Sam is running a “Capture Clients Workshop” with Gillian Devine . Gillian and Sam will be focussing on email marketing and website design and how you can use these to get more clients and grow your business. There will be lots of practical advice that you will be able to take away at the end of the day. To book on click here .   David Harrison was a Commercial Photographer and is now moving toward...

There is an event for photographers about using website and email strategies for business success. This is run by Sam and Gillian Devine on the 27th November 2024. You can get more details and book a free place by clicking here. Sam and Marcus say that some photographers websites have no writing at all, which is terrible for SEO and getting business. Some things to think about before writing your...

Andrew is a Sydney, Australia based photographer. He started an interview based podcast 12 years ago and now podcasting is what he spends most of his time doing, his wife runs the photography guests. In that time he has spoken to over 600 guests. He finds that the listeners get the most from listening to the average photographer working hard in their business. But he has spoken to some very famous...

Nathan Pidd and Mike Robertson are VIP Creative . Together they run a video and photography business in Hull. Nathan had been doing photography as long as he can remember. He met Mike through a mutual friend and Mike helped on Nathan’s first wedding. In the business they have now, Nathan heads the photography side and Mike heads the video side. After three years of running the business alongside f...

This show is about working with models but is also working with all sorts of different people on a shoot. How do you find a fashion model for a test? A test is a situation where everyone is working together for free to build images for their portfolio. It is a very typical way of starting the fashion world. Marcus says the first thing is what a fashion model looks like. Look at fashion magazines t...

Gareth says his focus is the monetisation of this autism. One of his obsessions is LinkedIn. And he decided with his knowledge of LinkedIn he should help people get better with Linkedin. Gareth is also a percussionist. Marcus explains we do have a show about what we can learn from the music business. Gareth has been on LinkedIn just a year after I began. He has been on it 14 or 15 years. LinkedIn...

Bel is part of Turpin Accounting Services a business setup by her Mum. Bel she she fell into accounting. She started in retail management, but when her Mum’s business expanded she needed help. Bel started doing data entry on her days off, and then applied for a role when it became available. So she started on admin, then moved onto bookkeeping, then accounting and did all the training in those are...

  This episode is sponsored by Website for photographers. Website 4 photographers help photographers get more leads from their websites. You can get in touch here ⁠⁠⁠⁠⁠⁠⁠⁠ info@website4photographers.co.uk ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ 01482 765871 This week Sam talks about apps you can use in your business.   Accounting apps This is a vital part of all of our businesses. This can be done on excel , but this d...

Suzanne has been working fo the last 16 years as a personal stylist. Once people find what clothes suit them and work for them, shopping and dressing becomes so much easier. Suzanne was nurse for a while, but decided it wasn’t for her. She then studied fashion and worked for various high street brands. From there she had her own shop. After she closed that business she trained as a stylist and has...

Pete is a New York headshot and portrait Photographer and musician. Peter started photography and music at the same time as a teenager. As a musician Pete is a Jazz musician. And he spent lots of time learning the music of the Jazz masters. He spent time working out bass lines of great jazz music. As you do this over time you start to absorb their work into your style and then develop your own sty...

Marcus used film for fifteen years. He thinks using film will develop your technique. He says it is magical seeing your own photo being developed on a dark room. Film slows you down and makes you think. Also black and white film will make you appreciate black and white photography and help you with your digital black and white images.   If you want to buy a film camera they have got more expensive...

This week the guest is Christine Saunders. Christine is an art buyer, producer and business coach for professional photographers. She helps photographers curate their websites to show their best works and ultimately get more work. Sam asks what is Christine helping these photographers with and why are they coming to her? Christine says she helps photographers help them see themselves more as CEO o...

Sarah J Naylor is a lifestyle success coach and mentor. She helps people at crossroads in their life. Often a midlife point where you suddenly start asking questions about where you are and what you are doing. She works to help people understand what fires them up, how they want their life to looks and helps them work towards that. It is also about how you see your life and having the gratitude fo...

Are you a photographer looking to get more leads for your commercial photography business? In this episode, we're talking about Google Ads. We'll cover the pros and cons of using paid ads, the crucial research you need to do before you start, and a simple strategy that ensures your ads actually work for your business. Three Things You'll Learn in This Episode • The key difference betwe...

Meg is from San Deago, our first guest from the US. Meg is a brand photographer, and has worked with over 300 entrepreneurs. She always wanted to work in an area she had passion in. Twenty seven jobs later she started to work it out. While teaching English in Taiwan she bought a camera and started a travel blog. On her return to the US she decided she really loved photography and so started a busi...

Jamie runs Circle networks and he used to be a reluctant networker. Back in 2013 he had to go networking to find customers for his social media business. At the time most businesses were not on social media, so he had to go and find them. But he fell in love with networking and it took him on a long journey. Jamie says the business was providing social media for businesses that weren’t using it at...

Marcus says the show was triggered by a client he had recently who wanted images cropped in a very specific way. Back in the days of film Marcus says it was a lot simpler and to some photographers it was a badge of honour not to crop their images. There were of course a great deal of different film sized and ratios back then including: 35mm – which were a 2x3 ratio 6cmx6cm so a 1x1 ratio 6x7 ratio...