Commerce Untold

Welcome back to Mastering eCommerce Marketing ! Today, our host Eitan Koter is chatting with Adele Nasr, founder of Adele Consulting Group and partner at Synergy Pickleball. Adele has over 20 years of experience in marketing, starting on the agency side and later moving into brand-side marketing, helping big names like 3-Day Blinds, Home Franchise Concepts, and Aventon grow. In this episode, Adele...

Welcome to another episode of Mastering E-commerce Marketing ! Today, our host Eitan Koter is excited to introduce our guest, Jennifer Sutton, the founder of Bright Marketing. With over 30 years' experience in the agency world, Jennifer has worked with some of the biggest brands out there. She brings a unique perspective on how to effectively connect branding, marketing, and advertising in today's...

Welcome to another episode of Mastering E-commerce Marketing! Today, our host Eitan Koter interview Luis Torres. Luis is currently leading the operational side of e-commerce at Specialized, a company renowned for its high-quality bicycles and components. He’s based in the Netherlands but started his professional journey in Mexico, where he played a key role in launching e-commerce for Specialized...

Welcome to another episode of Mastering eCommerce Marketing ! Today, our host Eitan Koter is joined by Parag Mamnani, the founder and CEO of Webgility. Webgility is a leading platform helping e-commerce businesses streamline their operations, especially in accounting and inventory management. In this episode, Parag talks about how the focus for businesses has shifted from rapid revenue growth to s...

In today’s episode, our host Eitan Koter sits down with Greg Rollett, Head of Growth at The Grommet, a platform that helps emerging brands get their products in front of millions of shoppers. Greg has an incredibly unique background, starting off as a musician, touring the U.S., and later transitioning into media, producing videos, hosting TV shows, and even winning Emmy awards. His journey took a...

Thanks for tuning in to another great conversation on the eCom Pulse podcast. Our host Eitan Koter is joined by Enrico Fantaguzzi, a seasoned e-commerce expert with over two decades of experience working with some of the biggest names in luxury fashion, including Gucci and TOD's. Enrico’s journey has taken him from the early days of digital transformation in the fashion industry to becoming a lead...

In today’s episode, our host, Eitan Koter is joined by Bob Burg, a well-known author and speaker, best known for his bestselling book The Go-Giver. Bob’s background started in broadcasting before he found his calling in sales, where he’s spent decades helping people rethink how they approach business relationships. We had a great chat about what sales really means, focusing on how it’s more about...

In this episode, our host Eitan Koter chats with Jordan West, the founder of upGrowth Commerce, an E-Commerce investor and the host of the "Secrets to Scaling Your E-Commerce Brand" podcast. As a fellow mountain biker, the conversation kicks off with some fun as Jordan recounts a recent mountain biking adventure in Cumberland, a mountain biking hotspot he recently explored. But the focus quickly s...

In today's episode, our host Eitan Koter interview Dani Cohen, Head of E-commerce at WelleCo, a global wellness brand founded by supermodel Elle Macpherson. Dani is based in Sydney, Australia, where she leads the brand's e-commerce strategy and digital marketing efforts. During our conversation, Dani shares what it's like to work at WelleCo, known for its green powders and a new hot chocolate blen...

In this episode the eCom Pulse podcast, our host Eitan Koter sits with Sam Sank, Head of Business Development at Roundforest, a product recommendation platform that’s been helping consumers make informed online shopping decisions for over a decade. Roundforest operates two key websites, bestreviews.guide and bestdeals.today , which provide product comparisons and real-time deal curation across mul...

On this episode of the eCom Pulse podcast, our host Eitan Koter speaks with Aviad Eilam, the Head of Marketing at Particle, a men’s personal care brand that has made a mark in the direct-to-consumer market. Aviad opens up about his journey with Particle, highlighting the company’s growth from a small team of just two employees to a thriving group of 30. He shares his experience navigating the chal...

In this episode of the eCom Pulse podcast, our host Eitan Koter speaks with Rachael Parrott, Senior Director of Business Development at Optiversal. As an AI enthusiast and expert in scaling enterprise eCommerce SEO, Rachael brings fresh perspective to the conversation on leveraging AI tools and strategies to improve online visibility for brands. Rachael shares her experience working with major com...

Today on eCom Pulse, our host Eitan Koter joined by Derek Videll, an experienced entrepreneur and founder of Social Bamboo, a company specializing in Facebook ads consulting, agency work, and AI chatbot development. Derek brings extensive knowledge from over a decade in various online businesses, including e-commerce, SaaS, and digital education. He's also the host of the "Social Media Entrepreneu...

In this episode of eCom Pulse, our host Eitan Koter is joined by Hristo Arakliev, the co-founder of Hyperzon, an Amazon-focused marketing agency that helps brands maximize their potential on the platform. With extensive experience in e-commerce and digital marketing, Hristo reflects on his path from initially exploring e-commerce with a small brand to creating Hyperzon, which now supports brands w...

In this episode, our host Eitan Koter is joined by Shlomi Cohen, Head of Business Development, Partnerships, and Corporate Marketing at aCommerce, Southeast Asia's leading e-commerce enabler. Based in Bangkok, Shlomi brings over a decade of experience working across the region, and he is here to share his expertise on the rapidly growing e-commerce landscape in Southeast Asia. aCommerce, founded i...

In this 100th episode of the eCom Pulse podcast, I sit down with Deepika Yerragunta, Head of Platform Products - eCommerce at PepsiCo, where she oversees the technological strategies driving Pepsi's online sales. With over a decade of experience spanning e-commerce, startups, and tech giants like Amazon and Intel, Deepika has been at the forefront of integrating cutting-edge technologies with comm...

In this episode of the eCom Pulse podcast, our host Eitan Koter sits down with Aggie Meroni, the founder of White Bee Digital, a paid social agency that also offers PPC services, specializing in helping e-commerce brands that are ready to scale. Aggie shares her unique journey from a career in investment management to launching her own digital marketing agency, driven by a passion for e-commerce s...

In this episode of eCom Pulse, our host Eitan Koter sit down with Ryan Millman, the founder of Undigital, a company pioneering a new marketing channel called in-package personalization. Ryan is a serial entrepreneur, having successfully launched and scaled five companies, and he's now focused on revolutionizing how eCommerce brands connect with their customers through personalized experiences. Rya...

In this episode, our host Eitan Koter speaks with Steven Pemberton, a successful entrepreneur who has built two seven-figure brands alongside his wife and now works as a fractional CMO, helping other businesses achieve similar success. Steven's journey from corporate life to e-commerce is not only inspiring but also packed with practical advice for anyone looking to grow their own brand. Steven sh...

Welcome to today's episode of eCom Pulse. Our guest is Natalia Chappell, founder of NC & Co, a digital marketing consultancy specializing in luxury fashion, lifestyle, and beauty brands. Natalia has over a decade of experience in digital marketing, having scaled the luxury division at THG, working with high-profile brands such as Rikso, Ganni, and Represent. This year, Natalia took the bold st...

In today's episode, our host Eitan Koter have a conversation with Greg Heilers, the co-founder of Jolly SEO, a company that specializes in link-building and content outreach for businesses aiming to improve their online visibility. Greg brings a unique background to his role, having started his career far from the digital world, working in agriculture and traveling the globe before settling into w...

In this episode, our host Eitan Koter welcomes Colin Lewis, a marketing professional with extensive international experience across Australia, Asia, and Europe. Colin has held pivotal roles such as CMO and Marketing Director for major airlines, where he gained deep insights into retail, digital commerce, and the rising influence of retail media. Colin provides a thoughtful analysis of the shifting...

Hello listeners and welcome to another episode of eCom Pulse. Today our host Eitan Koter chat with David Popovich, a seasoned e-commerce entrepreneur who has carved out an exclusive space in the world of e-commerce and marketing. David shares his journey, transitioning from a corporate marketing career at ClubMed to becoming a successful e-commerce entrepreneur. One of David's standout successes i...

In this episode of eCom Pulse , our host Eitan Koter talk with Scott Lux, Executive Vice President, Global E-commerce and Technology at Esprit. Scott brings years of experience from both the tech and marketing sides of the industry, offering a deep understanding of how brands can thrive in today’s challenging environment. We explore how companies can effectively balance innovation with operational...

In this episode of eCom Pulse, our host Eitan Koter welcomes Kait Stephens, CEO and co-founder of Brij. Brij helps brands reclaim customer data lost to retail & marketplaces & drive retail velocity through mobile-optimized experiences. Kait is a leading voice in e-commerce and omnichannel strategies. Known as the "Omnichannel Queen," Kait also hosts The Omnichannel Marketer podcast and is...