Commerce Untold

In this episode of Mastering E-commerce Marketing , host Eitan Koter sits down with Pasha Knish , the founder and CEO of AMZ Optimized , a full-service agency helping brands grow on Amazon through custom strategies, standout content, and data-driven advertising. Pasha’s been selling on Amazon for over 13 years. He started out as a seller himself, launching and exiting multiple seven-figure brands....

In this episode, Eitan Koter chats with Joshua Lauer , founder of Lauer Creations Inc. , about one of the most common marketing pain points today: making sense of your data. Joshua has worked with over 100 companies, including multimillion dollar brands, to clean up their Google Analytics (GA4), streamline reporting, and help teams actually use their data to make better decisions. In just two year...

Host Eitan Koter welcomes Matthew Stafford, the driving force behind Build Grow Scale. Matthew has spent decades helping e-commerce businesses not just grow, but thrive. He points out that increasing traffic isn't always the solution; improving conversion is. Matthew shares insights into optimizing your website by understanding customer behavior and simplifying the user experience. The discussion...

On today’s episode, Eitan Koter sits down with Dave Behar, founder and CEO of ION. Dave has spent years building brands, launching companies, and helping others grow. He was part of the original Hotmail team, helped take it to millions of users, and worked with big names like Adidas, Powerbar, and the Pac-12. Now at ION, he’s helping companies get their content out through hyper-local and digital...

Welcome back to Mastering eCommerce Marketing with your host, Eitan Koter. Today’s guest is Satej Sirur. He’s the co-founder and CEO of Rocketium, a company helping brands simplify the messy world of creative production using AI and automation. We get into the real problems teams face when creating content at scale. Think hundreds of ad versions, across different platforms, with different formats,...

Today, Eitan Koter sits down with William Gasner, CMO and co-founder of Stack Influence. William is a 6X founder, a 7-figure eCommerce seller, and has been featured in Forbes, Business Insider, and Wired. In this episode, they talk about what is really working in influencer marketing today. William explains why brands are moving away from big celebrity influencers and seeing better results with mi...

In this episode, host Eitan Koter sits down with Dylan Lam, founder of Omirank, a digital agency helping Amazon and e-commerce brands boost their online sales. Dylan shares how his team quickly identifies products that have real potential, even before they're officially launched. He breaks down simple ways to test product interest through Amazon and social media ads. He also explains why quiz funn...

Welcome back to Mastering eCommerce Marketing . Today, Eitan Koter sits down with Raminta Keršulytė, founder of WFMA, a boutique agency that helps purpose-led brands scale with clarity and creativity. Raminta started out in fashion marketing but quickly got hooked on what really makes eCommerce work. In this conversation, she and Eitan talk about what actually makes brands stand out, especially in...

In this episode of Mastering E-Commerce Marketing, host Eitan Koter talks with Gloria Chou, an award-winning PR strategist and host of the Small Business PR Podcast. Gloria helps small businesses, especially female and BIPOC founders, get featured in media outlets like Forbes, Vogue, Oprah’s Favorite Things, and the New York Times. Her unique approach doesn’t rely on expensive ads, PR agencies, or...

On this episode of Mastering E-Commerce Marketing , host Eitan Koter chats with Paula Bruno , CEO of Intuition Media Group , a true trailblazer in influencer marketing. With nearly 25 years of experience and 15 years leading Intuition, Paula has worked with brands like Canon, TikTok, GoDaddy, and the FDA. She’s helped build influencer programs that go way beyond follower count. They cover what rea...

In today’s episode of Mastering eCommerce Marketing , host Eitan Koter chats with Marin Istvanic, Head of Performance Marketing at Inspire. Inspire is a boutique agency known for turning Facebook ads into serious growth for direct-to-consumer brands. Marin spent over $100 million on Facebook advertising, so he has firsthand knowledge of what actually works and what doesn’t. He’s also successfully...

Today’s guest knows exactly why your customers aren’t buying and she’s not afraid to say it. Eitan Koter chats with Angela Gearhart, Chief Experience Officer at MediaMax, who’s helped brands go from stuck to scaling by making customer experience actually mean something. Angela breaks down why “value” isn’t about price, what most brands get wrong about loyalty, and how to figure out what makes your...

Most people aren’t shopping when they see your ad. So why are you only marketing to the ones who are? In this episode of Mastering eCommerce Marketing , host Eitan Koter sits down with Jiri Boudal, CEO of Behaviour Labs, a company helping over 400 brands tap into the subconscious mind to grow smarter, not just louder. Jiri shares why traditional ad testing often misses the mark, how most surveys a...

Today on Mastering eCommerce Marketing , Eitan Koter sits down with Alice Brown, the founder of Seventh Wave Stories. Alice is a messaging strategist and copywriter who made a unique leap from 12 years of coaching surf and ski to helping brands communicate in a way that actually connects with people. In this episode, Alice shares how her coaching background helped her understand emotional blocks a...

What do Walmart, Amazon, TikTok, and your favorite YouTuber have in common? They're all players in the growing world of retail media. Today’s guest, Mike Feldman from VaynerMedia, knows exactly how to make them work for your brand. In this episode of Mastering eCommerce Marketing , host Eitan Koter chats with Mike, who leads global retail media at Vayner. Mike’s done it all, from building media te...

On this episode of Mastering E-Commerce Marketing , host Eitan Koter sits down with John Horn, the CEO of StubGroup, a top 1% Google Partner agency known for helping brands turn struggling ad accounts into high-performing machines. John brings a direct, practical approach to paid media, focusing on what actually works and how to stop wasting budget. They cover why so many campaigns miss the mark e...

This week, Eitan Koter chats with Jason Donapel , the guy behind The Email Experience and millions in revenue generated through email and SMS, without annoying people or flooding inboxes with junk. Jason breaks down what makes retention actually work in 2025. He’s not here for gimmicks or endless discount pop-ups. Instead, he talks about treating retention like relationship-building, why most bran...

This week, Eitan Koter talks with Amanda McCormick Bacal. She’s gone from building brand stories at Ralph Lauren to leading global marketing at Joor, one of the biggest digital wholesale platforms in fashion. They get into what’s changing in B2B, how wholesale and D2C work better together than people think, and what today’s fashion buyers are really looking for. Amanda also shares what data from t...

Today on Mastering E-Commerce Marketing , host Eitan Koter sits down with Stewart Cohen, the owner, executive producer, and director at Stewart Cohen Pictures , an award-winning production company focused on commercial storytelling. Stewart also leads Superstock , one of the largest media licensing houses, so he really knows how to work with visuals in a way that connects with people. In this epis...

Welcome back to Mastering E-Commerce Marketing . Eitan Koter’s hosting today’s episode, and he’s joined by Corey Ganim, the guy behind Brand Rocket and The Wholesale Network. Corey started his Amazon journey after leaving his job at IBM, and now he’s sold over $13 million worth of products through wholesale. But it didn’t happen overnight. In this episode, he shares how he built his business step...

On this episode of Mastering eCommerce Marketing , Eitan Koter chats with Daniel Borba, the CEO of Spark Portal. His company helps brands turn video content into a tool that brings in leads, builds relationships, and helps close deals. Daniel has been working in video for a long time and shares what really moves the needle. They talk about using video to meet your audience where they are, how to a...

In this episode, Eitan Koter welcomes Marques Ogden , former NFL athlete and now a business coach, speaker, and host of Get Authentic with Marques Ogden . After a tough fall post-football, Marques rebuilt his life and career from scratch. They talk about how real leadership is less about control and more about listening, respecting others, and staying grounded in your values. Marques also shares h...

Hey everyone, welcome back to Mastering eCommerce Marketing . I’m Eitan Koter, and today’s episode is a fun one. Eitan sits down with Vance Morris , a former Disney leader who spent over a decade crafting the kind of customer experiences people never forget. These days, he helps businesses build systems that make great service not just memorable, but also profitable - all through his Deliver Servi...

This week, Eitan Koter sits down with Mona Kinal , Chief Marketing Officer at G2A.com . With two decades of experience leading global marketing teams—including roles at Viacom and Discovery—Mona now leads strategy at G2A, a platform trusted by over 30 million users worldwide. They talk about how the gaming space is influencing the way people shop online, what it takes to scale a digital marketplac...

On today's episode of Mastering E-commerce Marketing, host Eitan Koter meets up with Ezra Cohen, an e-commerce strategist who helps brands sell more effectively online through channels like Amazon, Walmart, TikTok, and their own websites. Ezra shares what's really working right now in social commerce—especially why TikTok Shop has become such a big deal with younger customers. He also covers how t...