Commerce Experience

Welcome to the all-new, Commerce Experience podcast. We're still bringing you must-hear insights, but now with a new host, Elena Kacan! Elena is a dynamic marketing strategist and community marketing manager with a passion for empowering data-driven creators and optimizers who are looking to take their game to the next level. Whether you're a seasoned professional or just starting out, we're on a...

In this episode, we’re delving into the economic growth opportunities and challenges faced by retailers across North America, with a special focus on Canada. From the influx of immigrants to the transformation of skill sets and technology investment, we explore the evolving landscape of the retail industry. We’re joined by Michael LeBlanc, Michael is the Founder and president of M.E. LeBlanc &...

In August industry leaders gathered in Napa Valley to discuss the exciting fusion of AI and e-commerce with a particular focus on the challenges and potential solutions within the online shopping journey. With visionary keynotes and sessions focused on new and emerging applications of AI, the Edge Summit shapes a new future for online shopping — from marketing to site search and beyond. In today's...

In August industry leaders gathered in Napa Valley to discuss the exciting fusion of AI and e-commerce with a particular focus on the challenges and potential solutions within the online shopping journey. With visionary keynotes and sessions focused on new and emerging applications of AI, the Edge Summit shapes a new future for online shopping — from marketing to site search and beyond. In today's...

The pursuit of simplicity often leads practitioners to oversimplify problems within the business. Today we explore how data can be leveraged more effectively to offer exceptional customer service. In this episode, Brian is joined by Eric Best, Founder & CEO of SoundCommerce, a commerce data solution provider that helps brands realize profitable e-commerce business outcomes. Join us as we discu...

Generative AI has been all the talk this year, and the speed at which things continue to evolve and the implications for commerce as a whole are fascinating. In this episode, together with a handful of guests, we are going to look at questions about how this AI evolution is being experienced by marketers today and what that may look like in the future. Special Thanks to our guests, Daniel Edelman...

“I admire speed and companies that are able to execute fast because they will make a difference.” - Christian Maaß In this episode, we delve into the world of music, art, and digital commerce with Christian Maaß, CDO & MD at Thomann Music. Brian and Christian dive into the impact of the pandemic on creative pursuits, the challenges of entering new markets, and uncover key insights for better d...

Composability is redefining technology, commerce, and user experiences, today we explore this fundamental shift and the innovation it unlocks. Today on Commerce Experience Brian is joined by Michael Harvey, Chief Technology Officer at Corra. Join us as we discuss: Headless architecture: decoupling front end and back end Composable solutions for enhanced user experiences The future of commerce and...

Step into the future as we explore the dance between artificial intelligence and commerce unveiling paths toward transformation and superior personalization. Today on Commerce Experience Brian is joined by Sergei Ostapenko, President and CEO of Mira Commerce. Join us as we discuss: The Future of commerce with AI The human side of digital transformation Defining effective composable commerce The wa...

Generative AI may be the most significant technology innovation to impact human culture and commerce since the iPhone launched in 2007, or for that matter, maybe the Internet itself. In this special narrative episode, Brian looks at the future of digital commerce and the ever-growing role that generative AI will play in the shopping experience. How’d we get here? How can we utilize these tools tod...

How can businesses effectively leverage Customer Data Platforms (CDPs) to gain a competitive edge in the e-commerce industry? Today, two customer data experts, Amanda Elam (CMO at Bloomreach) and Cindy Marshall (CEO of SHINE Strategy) discuss the Customer Data Platform (CDP) space and its relevance and power within e-commerce. Join us as we discuss: Quality components of CDPs The power of front-en...

Are you tired of wondering what your customers really want? Do you wish you had the key to unlocking their buying behavior? Today, Brain is joined by Monica Sharma-Patnekar, an accomplished brand, marketing, and strategy leader with over 17 years of global experience building brands. Monica is here to share her expertise on the psychology of customers in e-commerce and how to truly connect with th...

Straight from ShopTalk, it’s Commerce Experience! In this episode, Brian sits down with Pete Franco, President of livingapaces.com, live from the showroom floor at ShopTalk to discuss the best practices for procuring the right technology solutions. As someone with over 30-40 solution partners, Pete shares some of the lessons he's learned along the way and offers guidance for others looking to sele...

For years Amazon has been an unstoppable e-commerce juggernaut with innovation mojo and an investment thesis that gave them license to spin Bezos’ legendary flywheel so fast that no one could keep up. But now? That mojo has turned to mush. Today, Brain explores the complex trap that sets Amazon up for a painful awakening. Join Brian as he walks us through: Amazon’s private label programs, politics...

March is Women's History Month, and what better way to celebrate than by highlighting the achievements of women in retail and e-commerce? In this episode, we’re joined by a special guest guide, Amanda Elam, Chief Marketing Officer at Bloomreach, as she speaks with Vickie Bond Mrva — a marketing leader for some of the most notable brands (Apple, Walmart.com, Clorox, and Lululemon to name a few) in...

E-commerce technology is one of the fastest-growing industries in the world. With its rapid growth, the industry has also faced a number of challenges pertaining to gender diversity and inclusion — and these challenges are ones faced by nearly every business today. In this episode, Brian discusses gender equity, representation, and inclusion with the Chief Marketing Officer of Bloomreach, Amanda E...

Some people view the grocery industry as a commodity, but at Lowes Foods a sense of fun, entertainment, and strong customer engagement has been fostered, differentiating the experience of shopping for groceries along the way. Today, we’re discussing the importance of creating customer experiences that surprise and delight with Tim Lowe. Tim is the CEO and President of Lowes Foods — a leading regio...

What does it take to market to and serve Gen Z effectively? What motivates them? What channels do they use? And how do they engage with brands? Join us as we explore the future of marketing and how to connect with the next generation of consumers. Tune into this special episode for discussions around: - Gen Z and Social Media - Pulling the Curtain Back on Influencer Marketing - The Need for Sustai...

The impact of digital transformation on retailers cannot be overstated. With tackling commerce in the digital age, there are countless priorities, but what must be prioritized to see success in 2023 and beyond? Today, Brian speaks with Amy Eschliman, Managing Director of Cloud Retail Industry Solutions at Google. Join Amy and Brian and they discuss: - The pace of e-commerce modernization - Tools f...

According to the 2022 Global Customer Loyalty Report, 67% of companies want to increase their investment in customer retention, but what’s the top way to achieve this? Loyalty programs. Today, we’re discussing the current state of loyalty programs and how to get the most from your own with Zsuzsa Kecsmar. Zsuza is the Co-Founder and Chief Strategy Officer at Antavo, a leading Loyalty Managment sol...

In these uncertain times, it’s crucial to see the digital commerce landscape with clear eyes in order to choose the right path forward. Today, we’re discussing e-commerce in Central Europe and the evolving trends in digital commerce with Nils Weber. Nils is the Founder & Managing Director at Valantic CX, a digital transformation consulting firm with over 3,000 people based in Germany. We discu...

While the all-in-one enterprise suite has become increasingly popular, it doesn’t come without its pitfalls. There are complicated update processes that can be expensive and time-consuming, they lack needed flexibility, and often companies are forced to choose between using outdated technology or accepting an update that may change the entire way that software is used. What alternatives are availa...

While Facebook and Instagram still dominate much of the paid social marketing space, competitors like TikTok and YouTube are gaining more and more real estate. The constantly-changing trends, platforms, and audiences make it seemingly impossible to nail down a creative strategy that can actually work. Lauren Schwartz, a Creative Strategist and Owner of The Loft 325, a creative studio that speciali...

As the economy continues to shift, brands are frantically planning and strategizing for a potential downturn. Unfortunately, many companies are making cuts in the wrong areas, or basing their decisions on KPIs that don’t provide the correct information. So, where should brands be focusing with their marketing and content strategies, and how should they go about executing and measuring their perfor...

Without fulfillment, there is no product for the customer, no experience with your product awaiting them, and ultimately, no reason to sell a product. In this episode, we are exploring both domestic and international fulfillment and logistics with Brittany Smith, CFO at ShipBob, an international tech company that helps D2C e-commerce brands scale their fulfillment experience. Join us as Brian and...