Color Bar

In this episode of Color Bar , we sit down with Sean Sager, Principal and Creative Director at Set + Stage Creative, to explore the bold, brilliant world of in-store experiences and 3D executions. From oversized props that stop you in your tracks to subtle design details that shape shopper behavior, Sean shares how creativity and strategy collide to craft unforgettable retail moments. We dive into...

“Leading Through the Now: Women Shaping the Future of Retail & Hospitality”  In this episode of Color Bar , we’re joined by Jennifer DiPasquale, Co-Founder and President of Women in Retail and Women Leading Travel & Hospitality —two powerful communities elevating and connecting the voices of women across industries. Together, we dive into the real-world challenges and bold strategies women...

What does it *really* take to build a brand from scratch? In our latest *Color Bar* episode, we sit down with Jennifer and Brian Keita—founders of Union Cycle & Strength—to explore the emotional, strategic, and the very real journey of launching a fitness brand from the ground up. It started with a logo… but became so much more. From scent machines and lighting choices to apparel design and so...

Who else is struggling to know the right moves in content development right now? With the explosion of marketing channels, it’s never been more complex — or more overwhelming — to craft the right content at the right time for both B2C and B2B audiences. In this episode, we unpack the challenges marketers face when juggling personalization, platform strategy, creative storytelling, and the rise of...

If you've listened to Color Bar, you know we are huge pet fans and Kim has a houseful with her furry babies, so on this episode of Color Bar , we’re diving into the booming world of pet marketing — and how brands are taking a page from the human playbook. Kim and Fleetwood go shopping for a first-hand look. From omni-channel strategies and localized in-store experiences to digital integration...

We talk marketing most of the time on Color Bar—but today, we’re diving into the world of sales and the essential connection between the two. Our guest is Marc Nudelburg , President of OnTheBall (OTB) , a dynamic organization focused on helping sales leaders train smarter, connect differently, and grow with intention. Whether you’re a B2B sales leader, part of a sales team, or just looking to shar...

This week, the Marketing Executives Group (MEG) event is taking place in Chicago, alongside the National Restaurant Association Show — and our very own Kim Opdyke is on the ground. In this episode, Kim shares firsthand insights into the key topics shaping conversations among dining industry marketers at MEG. From enhancing loyalty programs and leveraging AI in both marketing and operations, to lau...

We’re serving up a special episode of Color Bar with Kim Opdyke , who’s trading in her usual role as co-host to join us as the COO of DineTec , Sandy Alexander’s dedicated division for the dining industry. In this episode, Kim takes us behind the scenes of the technology powering one of the most important—and overlooked—marketing tools in the restaurant world: the menu . From data-driven menu opti...

Driving In-Store Traffic in a Digital-First World With Back to School and Holiday shopping seasons fast approaching, retail brands are looking for new ways to connect with shoppers—and get them back into stores. On this episode of Color Bar , we’re joined by Patsy Koepke , Chief Revenue Officer at Sandy Alexander, to explore the latest trends shaping retail marketing strategies. From localizing cr...

DSCOOP is more than an event — it’s a global community of HP Indigo Print Service Providers and partners driving the future of print. And this May 14–17, we’re headed to Long Beach, CA for DSCOOP Edge 2025 ! On this episode of Color Bar , we are joined by Betsy's fellow DSCOOP Global board members: Jon Bailey , CEO of Precision Proco (UK) Kelvin Gage , Global Head of Supply Chain for MRM (Syd...

🎙️ Excited to welcome Phil Corbett from Analytic Marketing Partners (AMP Analytic) to Color Bar ! Phil recently joined us as an expert panelist at our Glimpse Hyper Personalization event—catch the full session here . In this episode, we dive deep into the world of data-driven marketing. From Micro Modeling and "Super Variables" to Ultra Match and Conquest Marketing , Phil breaks down how...

In this episode, Kim and Betsy take you behind the scenes of Sandy Alexander’s first-ever virtual Glimpse event—an exploration of Hyper-Personalization and AI in marketing. Hear how we leveled up from a basic webinar to a full-scale live production with green screens, teleprompters, sound booths, and a panel of four incredible experts representing the agency, martech, data, and brand sides of the...

Welcome to our first episode of Color Bar with your hosts Betsy Davis, CMO  and Kim Opdyke, COO Dinetec of Sandy Alexander.  Betsy & Kim will introduce the intention of Color Bar, give insights into another Sandy Alexander engagement platform, Glimpse and also share more about Sandy Alexander. This is just the beginning! Look for episodes every Tuesday at 5pm EST.  Color Bar brings you insight...