Collin Cadmus, LLC
Collin Cadmus Podcast
I'm Collin Cadmus, a lifelong salesperson, 5x Sales & Marketing Leader, CRO, VP Sales, and industry thought leader who has hired and trained over 300 B2B salespeople, generating over $100M in recurring revenue and over $300M in exits. With over ten years of experience building and scaling SaaS sales teams, I now serve as a Consultant, Advisor, and Coach to top SaaS companies around the world. If you're into sales, marketing, leadership, or technology, this podcast is for you. Available on YouTube, Rumble, Spotify, and Apple Podcasts.
Author
Collin Cadmus, LLC
Category
Podcast website
Latest episode
Jan 23, 2026
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Episodes
Interviewing My First VP of Sales w/ Adam Liebman, VP Sales at Steno 18.12.2024 1:04:45
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Adam Liebman, my first VP of Sales who hired me out of my retail job at CVS and trained me into becoming a top salesperson at SinglePlatform. Adam graduated from the University of Missouri-Columbia in 2008 and then started his career in sales at Yext, which was founded by Howard Lerman who I interviewed in episode 15. He was...
Coaching Salespeople at Harvard w/ Lori Richardson 11.12.2024 55:42
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Lori Richardson. Lori finished high school at 16 and went to the University of Washington where she received her degree in education. She then became a teacher but was quickly discouraged by the limited earning potential and found her way into B2B sales where the sky's the limit. She started at the bottom in SDR and BDR roles...
How to Win Outbound Sales w/ Jen Allen-Knuth, Founder at DemandJen 04.12.2024 57:24
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Jen Allen-Knuth. Jen graduated from Penn State University in 2003 and then started her career as an Account Analyst for CEB, where she spent over 14 years crushing her way up the ladder through 8 different sales positions including large enterprise. After CEB Jen spent the next 4 years closing enterprise deals for Challenger,...
From Football to VP Sales at Pipedrive w/ Sean Evers 26.11.2024 1:10:18
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Sean Evers. Sean is from the United Kingdom where he played professional football for 9 years prior to shifting his career into sales, where he started in operations and worked his way up to holding 4 VP of Sales positions, including his most recent and current position as VP of Sales at Pipedrive. One of the most challenging...
Building and Selling Great Products w/ Andy Mewborn, CEO at Distribute 20.11.2024 58:32
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Andy Mewborn. Andy studied electrical and computer engineering at Seattle University and then launched his career as an Electrical Engineer. He then founded two companies, Gridlee and Limelite, prior to joining Outreach where he started as an early Product employee, transitioning over 7 years through leading Customer Success,...
Sales Development vs Marketing w/ Kyle Coleman, CMO at Copy.ai 13.11.2024 46:32
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Kyle Coleman. Kyle graduated from William & Mary – Raymond A. Mason School of Business in 2010 and then started his career as an Account Executive at Gyro for 10 months before landing his first leadership position as Sales Development Manager at Looker, where he grew into the Director and Sr. Director of Sales Development...
Closing Deals vs Leading Teams w/ Anthony Natoli, Account Executive at LinkedIn 06.11.2024 59:43
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Anthony Natoli. Anthony graduated from the University of Arizona in 2015 and then jumped straight into sales as a BDR for Ethos Lending, followed by a promotion to his first AE role where he earned his way into President’s Club not once, but twice in a row. After Ethos Lending, Anthony moved onto crushing quota at Demandbase,...
The Future of B2B Sales w/ Scott Leese, Founder at Surf & Sales 30.10.2024 48:47
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Scott Leese. Scott graduated from Dominican University of California in 1999 and then went on to earn his Master’s from Arizona State University in 2002. From there Scott launched his career in sales, quickly growing into VP of Sales roles at LeapFish, Democrasoft, and Main Street Hub. Scott then became the SVP of Sales at Ou...
Scaling Hypergrowth Startups w/ Colin Specter, SVP Revenue at Orum 16.10.2024 51:36
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Colin Specter. Colin graduated from UC Santa Barbara and then started his career in event management, where he got a taste of sales, customer service, and leading over 100 employees for nearly 7 years. In 2012 Colin pivoted into medical sales and then landed his first B2B SaaS role in 2014 as an SDR at Namely. Quickly becomin...
Fixing the Broken SDR Model w/ Mark Kosoglow, CEO at Operator.ai 10.10.2024 51:35
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Mark Kosoglow. Mark graduated from Penn State University in 1998 and then became the General Manager of Nittany Notes where he was responsible for everything from hiring, training, development, inventory management, and of course, sales. After discovering his knack for sales Mark went on to hold two more long-term sales posit...
Selling Spiff to Salesforce for $419 Million w/ Jeron Paul 26.09.2024 43:58
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Jeron Paul. Jeron studied economics and philosophy at Brigham Young University and then received his MBA at Harvard. After school he spent 3 years as a consultant before starting his first company Boardlink, which was acquired by Thomas Reuters. Jeron then spent 5 years in venture capital before starting his next two companie...
Scaling Gong to $7 Billion Valuation w/ Chris Orlob 19.09.2024 47:07
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Chris Orlob. Chris studied marketing at Utah Valley University and then went on to start his career at InsideSales.com, after which he started his own company Conversature, which eventually merged with Gong, at which point Chris became the Director of Product Marketing and eventually the Head of Sales where he helped grow the...
Building a Webflow Agency w/ Stefan Katanic, CEO at Veza Digital 07.09.2024 54:17
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Stefan Katanic. Stefan is a lifelong entrepreneur. He co-founded Traden Group in 2013, Coinbio in 2017, and White Label Agency in 2019, but his most recent venture is where he truly found his stride. Today Stefan serves as the CEO of Veza Digital, a services business that helps B2B SaaS companies build and operate profitable...
Building AiSDR w/ Yuriy Zaremba, CEO at AiSDR 25.08.2024 51:06
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Yuriy Zaremba. Yuriy is a corporate lawyer turned CEO and a 2x Y Combinator Alumni. He co-founded his first company AxDraft in 2017 which was acquired by Onit in 2020. He then co-founded AiSDR where he serves today as the CEO. AiSDR creates and sends personalized sales emails at scale and automatically engages with prospects...
Building Roam w/ Howard Lerman (Former Yext CEO) 18.08.2024 59:27
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Howard Lerman. Howard went to Duke University where he founded his first company with two of his classmates, JustATip.com, which they sold for $150,000 in 2001 while still in college. After school Howard founded Yext in 2006. By 2016 the company had $89 million in revenue and in 2017 it was listed on the New York Stock Exchan...
Growth-at-all-Costs is Dead w/ Jacco van der Kooij 12.08.2024 58:26
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Jacco van der Kooij. Jacco is originally from the Netherlands. He started his career in 1994 at Philips Electronics as a Project Manager and then transitioned into sales. Since then he’s led sales for over 10 different companies, prior to starting his current company, Winning By Design, where they help B2B SaaS Companies desi...
The Sales Leadership Accelerator w/ Kevin Dorsey 26.07.2024 1:12:09
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Kevin Dorsey. Kevin went to the University of Wisconsin-Madison and started his sales career where he quickly rose from entry-level selling to high-ranking leadership roles at SnackNation, ServiceTitan, PatientPop, and Bench Accounting. He’s built sales teams from 0 to 150 reps and scaled revenue north of $100M ARR. Kevin bel...
Episode 12: Broken Quota System 12.06.2023 18:34
It's safe to say the average salesperson in 2023 is significantly better than the average salesperson of 10 years ago, yet the average quota attainment continues to decline. This is the result of an inflationary economic system that drove competitive recruitment efforts toward the promise of higher OTEs, which inevitably led to higher quotas, which eventually far outpaced any salesperson's ability...
Episode 11: Silicon Valley Collapse 06.06.2023 23:16
Welcome back to the pod! In this first episode I take a short break from my usual personality of bubbly positivity to begin this new season on a serious note and set the pace for what's to come. The world has changed, the economy has changed, Silicon Valley has changed, and B2B SaaS has changed forever. Decades of mistakes have led to where we're at but valuable lessons are here to be learned. I'm...
Episode 10: Antoinette Tuff 01.03.2021 57:26
Antoinette is a survivor, author, and speaker. On August 19, 2013, Antoinette was working as a bookkeeper at an elementary school in Atlanta, severely depressed because her husband of 33 years had recently left. She, now, as a single mom, was faced with the daunting challenges of raising a son with multiple disabilities and a daughter in law school. Never did she think that she would become...
Episode 9: Anna Fisher 01.03.2021 1:24:51
Anna is one of the most successful east coast SaaS marketers of the last decade. She’s from MA, went to UMass Amherst, started her career as an Account Manager and Client Service Supervisor, but then she went to work for a company that would change the trajectory of her career forever, ZoomInfo. Anna started at ZoomInfo in 2012 as a Marketing Communications Manager and climbed the ladder for...
Episode 8: Keenan 01.03.2021 54:07
He’s been selling something to someone his entire life. He’s been teaching and coaching salespeople for almost 20 years. He’s the Founder and President of A Sales Guy Inc. and the Author of GAP Selling, but you know him best as Keenan. The man who needs only one name. This is his story. Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing. Available on: YouTube...
Episode 7: Jason Lemkin 01.03.2021 1:33:38
Jason graduated from Harvard University and Berkeley Law, he started his career as a Corporate Counsel, and then transitioned into various technology leadership roles, eventually leading him to co-founding EchoSign which was later acquired by Adobe. Jason then founded SaaStr, a social community of over 500,000 SaaS founders & executives and over 3M content views each month. If you haven’t disc...
Episode 6: Brendon Cassidy 01.03.2021 1:42:18
Brendon graduated from Saint Mary’s College of California, started his career in Recruiting, and then transitioned into sales where he eventually landed himself at LinkedIn in 2005 as employee #15, and LinkedIn’s first ever Head of Sales. Brendon’s next move was one that would change his life forever. He went to work for Jason Lemkin as the VP Sales at Echosign, which was eventually acquired by Ad...
Episode 5: Trish Bertuzzi 01.03.2021 45:14
Trish is the Founder and CEO of the Bridge Group which she founded in 1998, and prior to that she spent her entire career in sales. Starting out in telemarketing, which is essentially an SDR today. Trish grew into becoming the Founder and CEO of one of the most well respected consultancies in the business and she's also the author of the Amazon best seller, The Sales Development Playbook. This is...
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