Cold Call

Harvard Business School professor Geoff Jones examines the career of Helena Rubinstein, one of the trailblazing female entrepreneurs of the 20th century. Using guile, brilliant branding, and more than a few falsehoods, Rubinstein lifted cosmetics from an accessory item for prostitutes to a great luxury item during the Great Depression.

What happens when Intermountain Healthcare invests resources in an innovative precision medicine unit to provide life-extending, genetically targeted therapies to late-stage cancer patients? Harvard Business School professors Richard Hamermesh and Kathy Giusti discuss the case and its connections to their work with the Kraft Precision Medicine Accelerator.

Have you ever wondered how Hershey chocolate came to be so popular? Harvard Business School professor Nancy Koehn discusses the life and vision of Milton Hershey, the entrepreneur and philanthropist behind the Hershey chocolate bar, the town of Hershey, Pennsylvania, and the Milton Hershey School.

Harvard Business School professor Ray Goldberg discusses how Wegmans CEO faced a food safety issue and then helped the industry determine how it could become more proactive in the future.

How deeply does the culture of a startup matter? Can it be shaped? Harvard Business School professor Jeffrey Rayport discusses WeWork cofounder Miguel McKelvey’s innovative role in building a company culture to support rapid growth.

Was Eastern Labs a huge success or an expensive mistake? Eastern Bank CEO Bob Rivers innovates from within by partnering with fintech entrepreneur Dan O’Malley to launch a completely automated small business lending product. Harvard Business School professor Karen Mills discusses key questions from the case: Did Rivers have the right intrapreneurship model? Did he change the culture at Eastern? Di...

After thirty years of research and development, the HondaJet is now the top selling jet in the very light jet segment of the market. Harvard Business School professor Gary Pisano discusses how Honda Aircraft Corporation CEO Michimasa Fujino brings the jet to life, and must now decide on ways to grow the business.

Feeding America is the third largest nonprofit in America, managing a network of more than 200 food banks nationwide. Harvard Business School professor Scott Duke Kominers and University of Chicago professor Canice Prendergast discuss how the organization designed a marketplace that was efficient and fair for all participants.

Is it time to throw out the creative director and rely on big data to predict what consumers want to wear next? Harvard Business School professor Ayelet Israeli discusses how Gap CEO Art Peck considers this bold idea to boost sales.

Harvard Business School professor Bill Kerr discusses how Vodafone, one of the largest companies in the telecommunications space, incorporated technological advancements like big data, automation, and artificial intelligence to improve productivity while ensuring new opportunities were created for the next generation of workers.

Oakland Athletics General Manager Billy Beane brought a data driven and unconventional approach to winning baseball games. By setting strategy and articulating the metric to evaluate and acquire the players who would ultimately implement his strategy on the field, Beane’s sabermetrics approach brought about a cultural shift in baseball from the players and managers to coaches and scouts. Harvard B...

Harvard Business School professor Geoffrey Jones examines the career of Ernesto Tornquist, a cosmopolitan financier considered to be the most significant entrepreneur in Argentina at the end of the 19th century. He created a diversified business group, linked to the political elite, integrating Argentina into the trading and financial networks of the first global economy. The case, "Ernesto Tornqu...

American President Donald Trump pulled out of the 2015 Paris agreement on climate change just over a year ago. What does that mean for the role of United States companies and business leaders in confronting climate change challenges? Harvard Business School professor Vincent Pons looks at the historical debate and what the road ahead looks like for the role of business in improving the environment...

Coming out of the financial crisis, Wells Fargo was one of the world’s largest and most successful banks, viewed as a role model in how to manage in times of crisis. The news of its sales misconduct -- opening more than 2 million fake accounts -- in 2016 rocked consumer confidence and inundated the news. Harvard Business School professor Suraj Srinivasan discusses how sales culture, leadership, bo...

In early 2015, Amy Hood, CFO of Microsoft, and the rest of the senior leadership team faced a set of fundamental choices. The firm had opportunities to serve customers in ways that would be associated with higher growth but lower margin. Harvard Business School professor Fritz Foley discusses how leaders faced these difficult decisions, and worked to get investors and employees on board.

The Los Angeles Philharmonic Orchestra faced real challenges, as all U.S. orchestras did: an aging subscriber base, disinterest from younger audiences, and development of a pipeline of donors for the future. Harvard Business School professor Rohit Deshpande discusses how protagonist Deborah Borda positioned the orchestra for continued success, building on healthy financials, a celebrity music dire...

The Chase Sapphire Reserve credit card was one of the hottest product launches in 2016 enthusiastically received by millennial consumers, a group that had previously eluded JPMorgan Chase and its competitors. Harvard Business School professor Shelle Santana discusses how protagonists Pam Codispoti and Eileen Serra shifted their focus to retaining customers attracted by the one-time signup bonus of...

Ride-hailing service Careem, the “Uber of the Middle East,” experienced expansion so dramatic that it monitored its growth target every 15 minutes. Was this a fabled startup unicorn? But doubling the size of the company every six months took its toll. Harvard Business School professor Shikhar Ghosh discusses how the founders approached a number of critical organizational and cultural issues to kee...

Riccardo Zacconi was the co-founder and CEO of King Digital Entertainment, the video game company that had quickly established itself as the world’s leading maker of casual games for mobile devices after the sensational success of its game “Candy Crush Saga.” He’s faced with the central question of whether and how to scale the company through an astronomical period of growth. Harvard Business Scho...

JPMorgan Chase is working with local economic- and workforce-development organizations, small businesses, philanthropies, and the mayor. The goal? To put in place a series of investments to help turn around the struggling city. Harvard Business School professor Joseph Bower and JPMorgan’s head of corporate responsibility, Peter Scher, discuss why businesses should create philanthropic programs of...

Enel, Italy’s state-owned power company, was one of Europe’s largest coal users and polluters. Now it is recognized as a leader in renewable energy services. How did it engineer that monumental change? Harvard Business School professor Mark Kramer discusses how CEO Francesco Starace’s vision of sustainability drove innovation and fostered a completely new enterprise around developing and promoting...

In the 2016 United States presidential election, candidates from both major political parties used anti-establishment messaging to appeal to Americans, a theme that had been on the sidelines of U.S. political discourse for decades. Donald Trump, in particular, played into the rising anti-establishment sentiment, embracing a populist platform and emphasizing his position as a Washington outsider. W...

Dr. Brian Alexander at the Dana-Farber Cancer Center in Boston was in the process of launching a new type of clinical trial: an adaptive platform trial. Unlike the traditional randomized controlled trial, adaptive platform trials facilitate simultaneously studying multiple therapies for a given disease and have the potential to make clinical trials for new cancer drugs more efficient and accessibl...

The African American CEO of a money management firm publicly criticizes the Fortune 500 for paying lip service to diversity. His board urges him to stop. What should he do? Harvard Business School professor Steven Rogers and protagonist John Rogers discuss a new case study about the risks of speaking up, and the importance of black empowerment in the investment sector.

Oprah Winfrey believes in sharing the experiences that led her to become the wealthiest woman in the entertainment industry and the first African American woman billionaire. Harvard Business School professor Bill George traces her growth from childhood, focusing on how and when she discovered her true voice and how that authenticity spurred her career success.