cogcast

From her days reporting on Capital Hill, North and South Carolina, communications professional Liz Wellinghorst witnessed the comms evolution first-hand. In the latest episode of Cogcast, Liz shares her career journey with Account Director, Larissa Padden including the struggles she faced as an up-and-coming TV news reporter and the invaluable lessons from journalism she’s taken into her current r...

“There should be more objectivity where you’re looking at both sides of an issue and there’s just not enough of that.” Journalist and Postcast Host of Foundry’s ‘Today in Tech,’ Keith Shaw joins Account Director Vanja Lakic to speak about his career as a journalist and podcast host and his thoughts on the future of podcasts.   From how to start a podcast, AI in journalism to the lack of...

The secret sauce to creating a pitch that will land with journalists? You need to know the people you’re pitching to.  Jean-Paul Salamanca , Towns Reporter at Newsday Media Group , joined Vanja Lakic on the latest Cogcast to share what makes the difference between a pitch that goes nowhere and landing an opportunity for your spokespeople. This is one you won’t want to miss!   

Freelance Journalist and founder of W Insight , Joanna Socha joins Cognito NY Account Director, Larissa Padden to discuss her career journey, her relationship with PR organizations, and her upcoming book on Gen Y’s relationship with money. Tune into this episode to find out from Joanna how she says PR pros should be approaching freelancers.  

With COP28 UAE underway, we’re looking forward to the hot topics and announcements to come. Vartan Badalian, director of transportation at GreenBiz joined Larissa Padden to discuss the topics he’s focused on for COP, what he thinks transport companies are focused on in 2024 and his career as a transportation analyst at GreenBiz.  

Events and conferences are back to their post-pandemic activity levels, which means a resurgence of in-person media engagements and brand promotion. Account Director, Larissa Padden shared her observations, insights and outlook for event marketing in 2024, from being on the ground at this year’s Money20/20 USA in a discussion with Account Director, Vanja Lakic. Listen to this month’s episode which...

Charlie Morrow, Cognito’s Global Head of Sustainability Communications joined Account Director, Vanja Lakic live in our New York office during Climate Week NYC to share his views on this year's Climate Week events and what he is hearing from business leaders, trends he’s seeing in sustainable finance and ESG investing and the important role communications professionals play in the fight against cl...

The advancement of technology is shaping new trends for communications professionals in financial services. Listen to the new episode of Cogcast hosted by Account Director Larissa Padden where Melissa Kanter, Head of Communications and Brand Experience at ING Americas, and Jon Schubin, Director in Cognito’s London office, discuss how AI technology is going to impact the sector as well as the role...

Account Directors Vanja Lakic and Larissa Padden join our CEO Tom Coombes and experienced Futurist Speaker Andrew Grill to discuss how AI is transforming PR and communications. Find out how Cognito is experimenting with AI, advising clients and accounting for growing risks. We’ll discuss why humans will still play a central role in AI’s potential and what the next six months look like for Cog...

Account Director Vanja Lakic joins Emilia David, AI reporter at The Verge to discuss her career as a Tech journalist, AI as a media topic, and the pervasive issue of AI washing. The latest boom in AI has saturated the industry with new products - some of which don’t use AI. Listen to the episode to discover how Emilia is now unpicking AI washing and assessing legitimate AI story pitches from unqua...

June marks Pride Month for many countries, and this year we’ve witnessed some organizations denouncing their Pride campaigns in the face of backlash, leaving us to question the authenticity of support. Our latest episode of Cogcast features Associate Director Ian Lee, from our Singapore office, in conversation with Leow Yangfa, Executive Director of Ooogachaga, Singapore's most established LGBTQ+...

How have AR, VR and the Metaverse impacted the future of media and communications? The latest episode of Cogcast features AR, VR and Metaverse Content Acquisitions Leader at Jio Tesseract, Ishika Gupta and Cognito Account Director Vanja Lakic, discussing how AR/VR is reshaping storytelling and how social media is redefining media experiences.

Welcome to the relaunch of Cogcast, the podcast that explores the connection between media, communication, technology, and culture. In this episode, Cognito NY Account Directors Larissa Padden and Vanja Lakic sat down with Vice Chairman Andrew Marshall, a former political strategist turned corporate communicator, to discuss his career transition to PR. Andrew talks about his experience in the high...

Cognito's Director of Innovation David Simpson hosts a conversation with Professor Sally Eaves on how financial brands can work with influencers. Sally has been called a "torchbearer for ethical tech," with a large following in the United Kingdom and beyond. They reflect on what goes into a successful collaboration between brands and influencers, including why longer-term partnerships tend to lead...

Google's implementing one of its largest-ever changes in how it determines page rankings. And for one of the first times, the company has given notice and details on how things will change. Cognito digital experts James Hannaford in London and Jade Bestley in New York sat down to talk through the update and what it means for companies. With the vast majority of web traffic, even in finance, coming...