Coffee N° 5 with Lara Schmoisman

Send us Fan Mail In this new season of Coffee N° 5, we welcome digital anthropologist and best-selling author Rahaf Harfoush.  Rahaf deals with how brands can use new technologies to build their identity, social media content, and community-building today and in the future for millennials and Gen Z.  What you’ll learn: The future of influencer marketing  Social media and free content creation How...

Send us Fan Mail When is it time to stop doing it all? Lara Schmoisman sits down with Alisa Cohn, executive coach and author of From Start-Up to Grown-Up , to discuss growing as a leader and why looking at capacity is necessary. Key Takeaways: Why every leader has to stop doing it all Leaders must challenge themselves to delegate Be clear and prioritize your time to scale up Do not limit yourself...

Send us Fan Mail Anyone can be a photographer, right? Lara Schmoisman sits down with Kimberly Espinel, a food photographer and stylist to talk about what really goes into being a photographer and entrepreneur. There’s much more happening behind the scenes. Learn how good photographers have a mastery for seeing beyond the photo.  What you'll learn? Why good photography is valuable to your busi...

Send us Fan Mail If used properly, LinkedIn can be an invaluable tool in your professional life. But not everyone knows the ins and outs that lead to a successful LinkedIn presence. Enter Josh Steimle, an entrepreneur and the author of 60 Days to LinkedIn Mastery . He has successfully leveraged his LinkedIn profile to make crucial business connections and can help you succeed as well.  You’ll lear...

Send us Fan Mail Kris Jenner famously once said, “If somebody says no, you're talking to the wrong person.” On this week’s Coffee N° 5, our guest Stephanie Burns knows how much truth lies behind that statement. As the founder of The Wyld Agency, Burns teaches CEOs and industry leaders how to pitch themselves in order to grow their brand organically. In order to do this, it takes a lot of cour...

Send us Fan Mail As an inventor and businessman, Shazam founder Chris Barton knows how to get an idea off the ground. In this episode of Coffee N° 5, he talks about creative persistence as a methodology that uses innovation to overcome hurdles during development. His company Shazam didn’t start with a completely original idea. According to him, there were many companies already trying to solve the...

Send us Fan Mail What is the “thing” that all successful people do? Lara Schmoisman sits down with Jason Feifer, author and creator of Build for Tomorrow Podcast and editor-in-chief of Entrepreneur Magazine , to discuss navigating change for success. What you’ll learn: Why being BAD at something is necessary in finding success The four phases of change and where most people give up How to expand y...

Send us Fan Mail We all have been there. The moment when you feel like you are doing everything, working hard, and stuck on a loop of rush and repeat.  This world moves at a pace that is distracting and often leaves us in a short-term mindset. Today’s guest, author of The Long Game, and rising world business thinker, Dorie Clark, is here to bring us into the future with advice on strategic thinkin...

Send us Fan Mail Lauran is the founder of the big and bold yoga accessory brand Stratosphere41. She expresses how yoga changed her life and ultimately led her to create the brand. Former corporate flight attendant, yoga teacher, and yoga brand entrepreneur talks branding, authenticity, and how to create superfans at trade shows. What you’ll learn:  How to build a brand from something that you love...

Send us Fan Mail We all reach for our phones to capture the most precious moments of life. It’s as if we are living through a lens. What does this really look like? Today’s guest is one of the world's most influential people. He coined the terms “small data” and “neuromarketing” and is the author of The Ministry of Common Sense . On Coffee N° 5, Lara digs deep with the world thinker Martin Li...

Send us Fan Mail Lara Schmoisman sits down with Columbia Law School professor and best-selling author Alexandra Carter to discuss how she became a master negotiator and how you can use her negotiation skills and wisdom to get what you need out of every conflict. What you’ll learn: Alexandra shares why negotiation in business isn’t just “arguing about money” (and what it REALLY means to her) Alexan...

Send us Fan Mail  Lara Schmoisman sits down with Allie Egan, CEO of whole-health skincare brand Veracity. They discuss the role that hormones play in skincare, how Allie built her incredible team, and why skincare shouldn’t be a “clinical, scary” experience. What you’ll learn:  Allie shares the “upsides” of women in business taking risks and embracing challenges Allie discusses the “magic” of comb...

Send us Fan Mail On this episode of Coffee N° 5, Lara sits down with Gene Marks, entrepreneur and decorated writer and author who’s written for The New York Times , The Washington Post , and Entrepreneur Magazine . Gene has written five books that focus on management for small- to medium-sized businesses, and he sits down to talk to Lara about his experience and what budding entrepreneurs need to...

Send us Fan Mail   In this special solo episode, Lara Schmoisman discusses how to optimize your marketing emails’ subject lines to grab the attention of your audience. What you'll learn:  Lara shares the annoying marketing mistake entrepreneurs MUST avoid so they don’t alienate their audience Lara discusses the power of language (no matter what language you speak!) to convey your unique messa...

Send us Fan Mail  It’s hard to deny the impact that social media influencers have over our digital media ecosystem, and today’s guest is an expert in leveraging the power of influencer marketing to help a brand grow. On Coffee N° 5, Lara sits down with marketing podcaster Jason Falls to discuss how to make influencer marketing work for your company — and what mistakes to avoid when doing so. What...

Send us Fan Mail  CEO Lara Schmoisman discusses mistakes entrepreneurs make when building their website and how these errors can damage your brand — and the way customers relate to it. What you'll learn: Lara shares why a fancy website might not be best for your business (and might even hurt it) How to make a website clearer and more navigable  The importance of understanding your website’s “...

Send us Fan Mail  On this episode of Coffee N° 5, Lara sits down with Ruth Gotian, the Chief Learning Officer of Weill Cornell Medicine. Ruth is an author, educator, and Forbes 50 Over 50 semi-finalist who deeply understands and specializes in what factors make people successful. She shares with Lara her insights about the nature of success, the importance of pursuing your passion, and why there’s...

Send us Fan Mail  In this special solo episode of Coffee N° 5, award-winning CEO Lara Schmoisman explains how a brand guide can enrich your company, why your business needs one, and how to develop a brand guide that solidifies your company’s message and objectives. What you’ll learn: Lara explains common logo design mistakes that entrepreneurs often make — and how they can hurt your brand Lara ill...

Send us Fan Mail On this episode of Coffee N° 5, we welcome food industry innovator Jenny Goldfarb. Jenny is the embodiment of the American dream: she started her business Unreal Deli in her tiny kitchen, and within just a few years became a massive success. She sits down with Lara to talk about what makes Unreal Deli different, incorporating her Jewish faith into her business, and how she landed...

Send us Fan Mail  Lara Schmoisman knows better than anyone that being a CEO is about more than owning a business. It’s about being the type of leader that a team finds inspirational and believes in. In this episode of Coffee N° 5, Lara shares her best advice about being a leader, making employees feel like they belong to a team, and developing a culture that works. What you’ll learn:  What it mean...

Send us Fan Mail On this episode of Coffee N° 5, Lara sits down with marketing expert Kate Ahl. Kate Ahl is a digital marketing specialist who helps entrepreneurs leverage the power of Pinterest to engage their audience. She tells Lara all about Pinterest for business, what Pinterest users are really looking for, and how to leverage the power of keywords on Pinterest to expand your business’s reac...

Send us Fan Mail In the age of social media ads, influencer marketing, and pop-up ads offering users discounts and savings, many business owners find themselves asking one fundamental question: Is email marketing even worth it anymore? In this episode, digital marketing CEO Lara Schmoisman shares why email marketing is still the most effective targeted marketing tool out there and provides other e...

Send us Fan Mail On this episode of Coffee N° 5, Lara sits down with analytics expert Rand Fishkin. Rand is the CEO of SparkToro and a leader in the world of search engine optimization. He and Lara enjoy a conversation in which they discuss the importance of knowing your audience on a deeper level, how to use competitor research to your company’s advantage, and why raising venture capital was surp...

Send us Fan Mail One of the biggest challenges for business owners is acquiring clients that generate real, consistent revenue. In this double-shot episode of Coffee N° 5, award-winning CEO Lara Schmoisman discusses the biggest mistakes entrepreneurs make when pitching their services, how to properly prepare to meet with a client, and how to strike a balance between offering value to clients while...

Send us Fan Mail On this episode of Coffee N°5, Lara sits down with finance guru Kiana Danial of Invest Diva. Kiana is an award-winning CEO and best-selling author who specializes in wealth management, investments, and demystifying the stock market. She sits down with Lara to discuss the difference between trading and investing, how to master the market like a pro, and why no one should “play” the...