Coffee is ME - Start Your Coffee Business

Kelly and Brandon are lucky to grow, process, roast and serve their coffee. They are in full control over the quality from the seed to cup. In this two episodes they will tell their fascinating story starting a coffee farm and a coffee roasting company in Hawaii. As always I use special interrogation techniques to extract plenty of wisdom about their branding, website, Instagram, social media also...

Stephen Leighton answers your questions about roast profiles, the new flavor wheel, barista skills and much more. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit valeriancoffee.substack.com

In this episode we are continuing having fun with Stephen Leighton from Has Bean -- one of the pioneers of specialty coffee in Europe and also one of the pioneers of coffee videos on YouTube. How does it feel to make your first videos? How does it help your brand and whether it helps all the time. Also in this episode I will ask Stephen how would he start a coffee company if he would not have Has...

How did has bean become one of the icons of the European coffee scene? Check out the latest episode with Stephen Leighton and get inspired to do the same... if thats what you fancy. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit valeriancoffee.substack.com

Questions about starting or running your cafe with Devorah Freudiger fro Equator Coffees and Teas This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit valeriancoffee.substack.com

In this episode we continue our journey of starting a cafe. We are going to talk about your baristas and how can you make them feel that they are part of the company. Next we are going to talk about the soft opening which can help you with testing your cafe concept, logistics, efficiency, quality control and even start to spread the word that your coffee is ready to open. When does the coffee turn...

Some of the most popular episodes of this podcast were about opening a cafe with Gwilym Davies. I decided to go deeper into this topic with my virtual barista mentor, Devorah Freudiger, who helps open cafes for the rapidly growing San Francisco Bay Area brand Equator Coffees and Teas. Devorah will tell us what the main criteria should be for selecting a cafe location, what kind of businesses do yo...

How does specialty grade coffee doing in Iran? Reza Kosar from SAM cafe will let you know. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit valeriancoffee.substack.com

Discussing web presence and social media with Henry Wilson from Perfect Daily Grind. In this episode you will learn what platform and web host to use for your web sites, how to use Facebook and Instagram to improve your social reach and we will give you few tips how to use email marketing so your customers will be excited to get your emails. This is a public episode. If you would like to discuss t...

Listeners questions about how to ask for green coffee samples, how to network and buy coffee directly from origin, how to create relations with coffee farmers and much more. We will also go a bit off topic and talk about interesting concept like Bulletproof coffee and not so interesting concept losing weight with green coffee. As always thank you for tuning in! This is a public episode. If you wou...

Rodolfo has a great job. In winter he oversees harvest and processing of coffee and in spring and summer he helps European coffee roasters to get hold of his best lots. We will talk about his amazing job, discuss the quality of coffee at origin, but also the European coffee scene. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, vi...

Your questions for mike Perry about coffee business, coffee roasting, business management and much more. You can ask questions via coffeeis.me facebook group. See you there! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit valeriancoffee.substack.com

In this episode Mike Perry from Klatch Coffee talks about Espresso. Klatch won multiple national and international awards for their espresso coffees so I asked if single origin or blend is the way to go. Mike talks also about techniques to develop an award winning espresso blend, roast profiles for espresso blends, the ideal espresso machine for startups, coffee business in Asia and much more! Enj...

In this episode, our guest is Mike Perry from Klatch Coffee who will share his over 20 years of experience in the coffee industry over the upcoming 3 episodes. Mike and his wife Cindy started Klatch in 1993, and have been honored with multiple prestigious national and international coffee awards. In the first episode Mike will talk about his coffee story and how bad coffee at the office and a lack...

You asked Daniel about coffee roast profiles, roasting management, business tips and much more. Enjoy! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit valeriancoffee.substack.com

Daniel Smith started First Fruits Specialty Coffee, Brisbane Australia after his military service with only $2000 in his pocket (wallet). I love his story and I love his innovative ways of thinking out of the box. I am sure you will love this one too. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit valeriancoffee.substack.co...

In this episode I am asking your question from Benjamin Myers from 1000 Faces Coffee. If you want to submit a question This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit valeriancoffee.substack.com

In this episode, I talk with Benjamin Mayers about how he started his coffee roasting company, 1000 Faces Coffee. He started the company with one roaster, one container of coffee and an idea to prove to coffee growers that it is possible to make a living while producing coffee with sustainable growing practices in mind. Ben tells us about the initial investment they put into this project, and how...

Have you ever wondered what coffee importers do besides taking our hard-earned money? Well if you did, this episode is for you. In this episode, Jean Heylen from 32 Cup will tell us how the coffee gets from its origin to our roasters. I asked him his opinion on direct trade--when roasters buy coffee directly from the farmer. He will give you the good and the bad aspects of this kind of relationshi...

In this episode we will discuss roasting related topics with Gwilym Davies like our take on dark roasts, importance of solubility in lighter roasts for espresso. We will also discuss what is the specialty coffee industry’s market share and why it is so important to share and stick together if we want to succeed. We will also touch on problems with consistency during roasting. Gwilym thinks the pro...

Did the last episode motivate you to start a coffee cart? It certainly made my brain tick. What is the next logical step after a coffee cart? More coffee carts? In this episode, Gwilym Davies will talk about synergy, starting a joint venture with a business that shares your values but is in a different industry. This was one of Gwilym’s stops on the way to opening his Prufrock Coffee. We will talk...

In this episode I will interview Gwilym Davies, who changed the coffee scene in London, won the 2009 World barista Championship, and, despite the fact that he trains the best baristas on the world and is a judge in the most prestigious barista competitions, once said that “espresso is disappointing”. In this episode, we will talk with Gwilym about his experience starting and running a coffee cart...

Ryan will share his experience with crowdfunding his business. He raised $6000 on IndieGoGo, which will help him to start his coffee roasting business. Ryan will share also other perks of doing crowdfunding like letting the world know that you are coming or finding real estate or other potential investors. I will share Green Plantation's story of funding Handground on KickStarter. Join us and let'...

In this episode of coffeeis.me podcast we will talk about how to select your brand name. I will share a mistake I made when selecting the name of my company - Green Plantation - and how we fixed it. How to get an time proof logo for your brand starting from $5. Ryan will reveal what is he doing with social media before the launch. We will have a short discussion on how popups can help build your e...

In this episode I will interview Ryan O'Rourke about how he prepared to start a coffee roasting company. Ryan is starting Ironclad Coffee Roasters in Richmond, Virginia. In this episode, Ryan talks in detail about how he selected his production roaster, how he goes about buying green coffee and selecting an importer, his portfolio and pricing policy. The AHA! moment for Ryan came through getting t...