Clay Vaughan & Luke Frazier

Coffee & Conversion

Business EN ↓ 30 episodes

Coffee & Conversion is the weekly show for business leaders who want real, practical insights into growing a brand that stands out—and consistently converts. Hosted by Clay and Luke of Good Agency (a StoryBrand Certified Agency that’s generated hundreds of millions in revenue for clients), each bite-sized episode tackles your pressing marketing challenges, from unifying your brand story and building a seamless sales funnel, to mastering RevOps and deploying effective ad strategies. Fueled by a love for great coffee and data-driven results, Clay and Luke serve up candid conversations on what it...

Author

Clay Vaughan & Luke Frazier

Episodes

Will AI Kill SEO? Not So Fast—Here’s How to Adapt 18.03.2025 10:33

You’ve heard the rumors: “AI is coming for search—SEO is doomed!” In this Coffee & Conversion episode, Clay and Luke debunk the hype, explaining how AI won’t kill SEO but will absolutely reshape it. Learn why AI still needs quality content , how to pivot away from keyword stuffing, and why you should use tools like ChatGPT not just to generate posts, but to better understand your customers’ la...

Paid vs. Organic: Which One Actually Grows Your Business Faster? 11.03.2025 16:08

Turns out organic coffee can last 100 years—and saves the planet a little while it’s at it. But does organic marketing (like SEO) or paid advertising have the same staying power for your brand? In this episode of Coffee & Conversion , Clay and Luke compare these two approaches, showing why simply “renting” traffic with paid ads can’t beat the long-term rewards of organically owning your space....

Why “Advertising Alone” Can Kill Your Growth 04.03.2025 17:19

Did you know drinking coffee the second you wake up can wreck your productivity? In the same way, pouring all your resources into one single channel—like ads—can sabotage your ROI. This week on Coffee & Conversion , Clay and Luke dive into why “advertising alone” (Instagram, Google, LinkedIn—doesn’t matter) never solves your marketing woes if your messaging and funnel aren’t ready. You’ll hear...

RevOps 101: How to Streamline Your Pipeline & Boost Revenue 25.02.2025 14:06

Did you know it can take up to four years for a coffee plant to produce its first bean—yet those plants can live for a century? Likewise, good revenue operations (RevOps) may take some time to set up, but the payoff can last for years. In this episode of Coffee & Conversion , Clay and Luke dive into the fundamentals of RevOps—why it’s more than just tools and software, how to unify your market...

How to Fix the #1 Marketing Mistake Confusing Your Customers 18.02.2025 13:06

Coffee is the world’s most traded commodity (next to oil and gas)—but does your brand message carry the same “weight”? In this very first Coffee & Conversion episode, Clay and Luke serve up a quick coffee fact before diving into the biggest reason so many businesses lose deals: inconsistent messaging. From Clay’s awkward Chamber of Commerce pitch that landed zero new clients, to Luke’s insight...