Coffee & Compete

It's Olympics season, and when it's Olympics season, competition is running high - we've got a JUICY story about when Nike beat Adidas at the 2012 London Olympics (even though Adidas had a huge head start), and we had a chat with the sales legend Nick Cegelski who went toe-to-toe with Hunter sharing four ways you can knock a competitor out of an early-stage deal. TIMESTAMPS: (00:00:00) Welcome to...

It's a rebrand, it's amazing, we are so excited. Say 👋 to the Competitive Enablement Show and welcome to Coffee & Compete. Coffee & Compete is the show that breaks down the news, gossip, and tactics of competitive business strategy - who is winning, who is losing, and everything in between. Subscribe to The Compete Network for 100+ hours of compete content: https://thecompetenetwork.com/...

Clickbait title? Nope. We pitted ChatGPT against Klue AI to build battlecards and things got… interesting. In this episode, Hunter Sones, Competitive Enablement Services Consultant at Klue, shares his findings after creating battlecards with ChatGPT, and how Klue’s sales team reacted after he sent them the results. TIMESTAMPS: (00:00:00) Introduction (00:00:45) The experiment: putting ChatGPT vs....

The title says it all - we answer your questions about AI and Competitive Intelligence. We ran an AMA all about the biggest trends in AI and Competitive Intelligence in 2024 and we received almost 70 questions... too many to answer in one episode, so we decided to film another episode where we answer your unanswered questions. Want to know how compete pros and product marketers are using and think...

This is a recording from a community event in the Compete Network 'The Biggest AI Trends in Competitive Intelligence in 2024'. Brandon Bedford hosted James Raffield, answering questions from the community about AI tactics they've mastered, how AI will impact competitive jobs, and much much more. Want to know how compete pros and product marketers are using and thinking about AI today? Read the 'AI...

In this Compete Week session, Carin Van Vuuren and Meagan Eisenberg join Katie Berg - three Marketing leaders from innovative companies share the growing importance of competitive intelligence to their executive teams, as well as where it sits in their organization and how valuable it is for them to use as a lever in their overall Marketing objectives. Key Moments(00:00) Introduction(02:41) Compet...

Nick Cegelski, host of the widely followed sales podcast, 30 Minutes to Presidents Club and Klue's Qayam Noorani kick off this series of talks from Compete Week 2023. They delve into the art of competitive selling, discussing strategies on dealing with competitors in your deals, understanding your buyer's needs, and the significance of being an educator in the sales process. Key Moments;(00:00) In...

Today marks Producer Ben's last day at Klue! So we decided to take a trip down memory lane in-studio and share our favourite moments, lessons learned, and funniest bloopers from 95 episodes of the show. In case you haven't already, make sure to check out the episodes on YouTube as well: https://www.youtube.com/@kluein Host: Adam McQueen Production: Grayson Ottenbreit Check out past episodes and mo...

Adam is joined by Sophos VP of Market Intelligence Max Weinstein to talk about successful strategies for sales enablement. The two dive deep into Max's three biggest tips for sales enablement, why building a strong relationship with product marketing is essential, and the balance between giving too much context versus not enough. Don't miss your chance to save a seat for the BIGGEST compete event...

Adam is joined by HubSpot's Competitive Intelligence Manager Jessica Davis to learn how she gets into the heads of her sales reps to create sales content to win more deals. Jess shares why it's essential to deliver content in a format your reps are familiar with and to promote it far and wide. We're also excited to announce that Jess will be a speaker at this year's Compete Week! Don't miss your c...

In this reimagined edition of Competitive Enablement LIVE, we’ve enlisted 'seasoned and well-vetted Compete pros’ (their words, not ours) Gal Toren, Competitive Intelligence Team Lead at JFrog and Dylan D’Urso, Competitive Intelligence Manager at Autodesk, to answer your burning yet anonymously-submitted Compete questions on air. Don't miss your chance to save a seat for the BIGGEST compete event...

Adam is joined by Klue's Competitive Enablement Manager Brandon Bedford to talk about how GenAI has impacted the world of compete. From instant article summarization to improved product feature-functions, to companies penetrating new categories altogether, A LOT has happened in a few short months on the AI front. We brought Brandon in to talk about where it's at today and where he thinks we're hea...

Adam is joined by Penny Moran, the Head of Competitive Intelligence at Zuora, in the final episode of our three-part series on competitive intel newsletters. Penny shares why she believes competitive intel newsletters are a key element in branding your compete program, how it can be a tool to help draw attention to your program beyond your immediate stakeholders, and how she tailors her newsletter...

Adam is joined by James Raffield, Director of Competitive Intelligence at Druva to learn how he serves different audiences with his Competitive Intel Newsletter. James shares how he engages and inspires his audiences, how he chooses what intel to include in his newsletter and how he writes the all-important 'how it matters' section of his newsletter. Get more expert tips on building a competitive...

Adam is joined by Matt Tyrer, the founder of The Competitive Corner, a consultancy specializing in data protection, cloud and cyber security, and the former head of competitive intelligence at Commvault. The two chat about Matt's biggest tips for writing a competitive intel newsletter, how to make sure you're including intel and insights that'll keep executives coming back for more, and how to kee...

Adam is joined by the Johnson Brothers, Arik and Derek. Both with nearly three decades in the world of compete. Arik is the founder, and Derek is the CEO, of Aurora WDC, a company that serves the needs of intelligence professionals and executives so that they can amplify insights and build a culture of compete. The three dive into how breeding positive internal friction within an organization lead...

Adam is joined by Palo Alto's Senior Competitive Strategy Analyst Ben Schultz for the final episode in our Scottsdale sit-downs series during SCIP IntelliCon 2023. Ben joined the show for a good time not a long time to chat about his path from the defense industry to competitive strategy, coming out of your shell as an introvert and the one biggest disagreement he has with his boss Alysse Nockels....

Adam is joined by Klue's Growth Product Manager Isabel Gan to peek into the world of leveraging competitive intelligence for your product strategy. Isabel breaks down how three key areas of product strategy where product managers should be using competitive intel, the differences between how a startup, a scaleup and an enterprise company might use competitive intel, and the complex cost-benefit an...

Adam is joined by friend of the Show and Imperva's Head of Competitive Intelligence Pat Wall. Pat dives into why enabling your sales team is like training a puppy, how to make intel simple and digestible for your reps, and how his priorities have shifted to focus on customer retention.  As much as you'll love listening to this interview, you should really check it out on Klue's YouTube Channel , s...

Adam is joined by Databricks' AI & Data  Solution Architect Mayur Palta to talk about his new book Outcompete: How startups and billion-dollar companies outsmart the competition. Mayur has worked for major tech companies like Adobe, Oracle and AWS in the compete space for more than two decades. He bundled up all his biggest learnings and is sharing them with the world. All proceeds from the book w...

Adam is joined by the Director of Competitive Intelligence and Communications at Freshworks Tracy Berry. Tracy and Adam dive into what deal support looks like for Tracy's team at Freshworks, how she tailors her compete content to serve customer success managers, and what it takes to get to know the c-suite and what they want from your compete program. As much as you'll love listening to this inter...

Jody Geiger is the host of the Winning as Women Podcast on the Compete Network and the Revenue Enablement Coach at Klue. She joined Adam to talk about how revenue enablement professionals can and should be supporting reps amid a tough economy. Jody also gives us a sneak peek at some of the inspiring conversations in Season 2 of Winning as Women launching July 21st on the Compete Network. You can c...

Adam is joined by the host of Blindspots, founder of DoubleCheck Research and Klue VP of Win-Loss Ryan Sorley to look at how artificial intelligence (AI) can be used to build, design and deploy win-loss programs.  From research to transcription synthesizing to leveraging AI tools to help your interview outreach, the whiz of win-loss Ryan Sorley has tactical takeaways for it all. You can dive way d...

Adam and guest Tirrah Switzer, Senior Director of Product Marketing at Community Brands, take a break from all the CI excitement at SCIP IntelliCon 2023 to sit down for a chat on all things compete.  They dive into why Tirrah's team focuses on enabling revenue-generating functions and how they do it. The importance of engaging senior leaders early on and why she wishes she had done more of it. The...

Professor John Horn (former McKinsey, author, and professor of economics) joins the show to talk about how companies should be using competitive intelligence insights to better understand the competition. John and Ben talk about why it's a huge mistake for organizations to ignore their competitors, why war gaming is so much more valuable than role-playing, and the strengths and limitations of AI w...