Cocktails & Content Creation

Episode 63: Influencing after 50 Welcome to episode sixty-three of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how to grow your following by fostering a community on Instagram as an influencer over 50 with Lisa Tamagini . In our sixty-third episode you’ll learn: Why community is essential when you’re trying to grow your Instagram account How to foster commun...

Episode 62: Should you create content for LinkedIn? Welcome to episode sixty-two of the Cocktails & Content Creation Podcast! For this episode, we’re talking about whether or not you should create content for LinkedIn with Volta Voloshin-Smith of Color Snack . In our sixty-second episode you’ll learn: How to leverage LinkedIn as a creator The types of content that perform best on the platform...

Episode 61: How a Buyer Persona Can Help Inform your Content Creation Welcome to episode sixty-one of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how a buyer persona can help inform your content creation with Julia Maggiacomo , owner and founder of Bee Chic Events . In our sixty-first episode you’ll learn: What a persona is and how it can help you to tailor...

Episode 60: How to Get Started with YouTube Content to Generate an Audience Welcome to episode sixty of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how to leverage YouTube content to build trust with your audience with Emmie Keefe of Healthy Emmie . In our sixtieth episode you’ll learn: Why you should be staying in your lane instead of copying what everyone...

Episode 59: How to Come Up with Content Ideas Through Reverse Engineering Welcome to episode fifty-nine of the Cocktails & Content Creation Podcast! In this episode, we’re chatting about how you can come up with content ideas through reverse engineering.  In our fifty-ninth episode you’ll learn: Why you should be thinking about the problems you want to solve  Why basic is best when i...

Episode 58: How Confidence Affects Your Content Creation Welcome to episode fifty-eight of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how confidence affects your content creation with Jess Critchlow of Light Up Work . In our fifty-eighth episode you’ll learn: Tools to help you become confident in what you do Understanding that confidence is not a feeling Ho...

Episode 57: 3 Tips when Working with Your VA for Content Creation Welcome to episode fifty-seven of the Cocktails & Content Creation Podcast! For this episode, we’re going to share 3 Tips for working with your Virtual Assistant (VA) on your content creation with Rebecca Mason of The Wanderlust VA . In our fifty-seventh episode you’ll learn: What a Virtual Assistant is and how they can help you...

Episode 56: 3 Ways to Get More Out of Your Content Creation Welcome to episode fifty-six of the Cocktails & Content Creation Podcast! In this episode, we’re sharing three easy ways for you to get more out of your content creation from text to photos to even the subjects you post about! In our fifty-sixth episode you’ll learn: Easy ways to stretch your content so you can get the most out of wha...

Episode 55: Using your Fab Factor to Grow Your Email List Welcome to episode fifty-five of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to use your Fab Factor to grow your email list with Kylie Lang , founder of the Fab Factor .  In our fifty-fifth episode you’ll learn: Why having an email list is essential to your business Where to start with...

Episode 54: Creating a Workflow for your Blog Welcome to episode fifty-four of the Cocktails & Content Creation Podcast! In this episode, our co-host, Kate Andrews, is sharing all about her workflow for her blog and copy and content writing clients so she can stay organized and on task. In our fifty-fourth episode you’ll learn: Why a workflow can keep your blog on track How it can not only hel...

Episode 53: How to Earn a Living with Affiliate Marketing Welcome to episode fifty-three of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to earn a living using affiliate marketing with Gretchen Adams of Living Life Pretty . In our fifty-third episode you’ll learn: What Affiliate Marketing is The best ways to implement affiliate marketing to make a l...

Episode 52: How to Increase Engagement with the Right CTA Welcome to episode fifty-two of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to increase engagement with the right CTA with Courtney Tucker of Hello, Freedom . In our fifty-second episode you’ll learn: What a CTA is and what it can do for your business Why we should stop treating our follower...

Episode 51: Things that hold back content creators from hiring Welcome to episode fifty-one of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about the things that hold back content creators from hiring with Emily Perron . In our fifty-first episode you’ll learn: When is the right time to start hiring for business What you should be outsourcing in your business...

Episode 50: Everything You Need to Know about Backlinking Welcome to episode fifty of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about everything you need to know about backlinking for your website with Nina Gibson of Nina Gibson Co .  In our fiftieth episode you’ll learn: What a backlink is How backlinks can help you to build trust with Google and why...

Episode 49: 3 Overlooked Ways to Leverage SEO Welcome to episode forty-nine of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about three overlooked ways to leverage SEO for your website with Nina Gibson of Nina Gibson Co.   In our forty-ninth episode you’ll learn: Why SEO is so important Why you need to have your own website instead of just relying on soc...

Episode 48: The Tools to Guarantee Success with an Evergreen Offer Welcome to episode forty-eight of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about the tools you need to use to guarantee success with an evergreen offer with Liz Boer of E and B Media. In our forty-eighth episode you’ll learn: What a funnel is and why every business should use them as a mar...

Episode 47: How Your Enneagram Type Can Affect Your Content Creation Welcome to episode forty-seven of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how your Enneagram type can affect your content creation with Sarah Wallace of Enneagram MBA . In our forty-seventh episode you’ll learn: What an Enneagram type is (they’ve actually been around for 2,000 yea...

Episode 46:  Creating a Workflow for a Photography Business Welcome to the forty-sixth episode of the Cocktails & Content Creation Podcast! This episode our co-host, Jessie Wyman, is sharing all about her workflow for her branding photography business and how she teaches her Brand Photographer Method students how to create their own workflow so they can stay organized and maximize their t...

Episode 45: How to Speak Like a Boss in Your Messaging Welcome to episode forty-five of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how you can speak like a boss in your messaging with Jenn Epsinosa-Goswami of Weightless, LLC . In our forty-fifth episode you’ll learn: Why time can sometimes work against us in our messaging How to show up confidently on...

Episode 44: How to Stop People Pleasing in your Business Welcome to episode forty-four of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how and why you need to stop people-pleasing in your business with Singing Bird Wild Feminine Coaching founder, Linda Katz. In our forty-fourth episode you’ll learn: How to stop people-pleasing and start being authentic...

Episode 43: How to Write a Kick-Ass About Page Welcome to episode forty-three of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to write an About Page that attracts your ideal client and really helps them get to know you with Danielle Hughes of More Than Words Copy . In our forty-third episode you’ll learn: What an About page is and why it is so impor...

Episode 42: How to Create a Killer Lead Magnet Welcome to episode forty-two of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how you can create a killer lead magnet that brings in business with Elaine Turso , a business strategist, and mentor. In our forty-second episode you’ll learn: What a lead magnet is and why it is so important to growing your busin...

Episode 41: How to Figure Out Your Rates when You're Just Starting Out Welcome to the forty-first episode of the Cocktails & Content Creation Podcast! This episode marks our one-year anniversary of launching this podcast and we decided to celebrate by talking about one of the biggest parts of owning a business - how to figure out your rates when you're just starting out! In our forty-first epi...

Episode 40: 3 Marketing Resources You Need to Know & Use for your Business Welcome to episode forty of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about the marketing resources that you need to know and use for your business with Julia Becker Collins of Vision Advertising . In our fortieth episode you’ll learn: The questions you should be asking yourself...

Episode 39: How to DIY Your Brand Welcome to episode thirty-nine of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how you can create a cohesive and compelling brand with Verô Souza, of Verô Branding . In our thirty-ninth episode you’ll learn: What you want to think about before rebranding your business The elements every effective brand needs Why brandin...