Sudeep Chawla & Sharavana Raghavan

CoBB | Conversations on the Business of Brands

Business EN ↓ 156 episodes

On the show, the hosts, Sudeep Chawla & Sharavana Raghavan, leverage their collective industry experience of over 30 years to deconstruct and simplify aspects of brand and marketing strategies to enable emerging businesses to build and serve remarkable brands. In each episode, the hosts take turns interviewing each other, on a specific topic of their choice. Listeners will see their passion for brands, brand strategies and marketing fill the conversations in the form of candour, debates and even disagreements at times.

Author

Sudeep Chawla & Sharavana Raghavan

Episodes

75) How Premium Can Brands Drive Penetration 07.02.2024 7:37

Please tell us what topics you'd like to have discussed on the CoBB, by filling in this CONTENT SUGGESTION FORM⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you. **************************************** In this episode of CoBB | Conversations on the Business of Brands, our hosts, Sharan and Sudeep, dive into the seemingly paradoxical world of...

74) How To Get Better At Marketing 31.01.2024 9:49

Please tell us what topics you'd like to have discussed on the CoBB, by filling in this CONTENT SUGGESTION FORM⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you. **************************************** In this new 10-minute episode version of CoBB | Conversations on the Business of Brands, hosts Sharan and Sudeep dive deep into the heart of...

73) 7 Reasons Why Regional Brands Don’t Scale Nationally 24.01.2024 18:54

Please tell us what topics you'd like to have discussed on the CoBB, by filling in this CONTENT SUGGESTION FORM⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you. **************************************** In this bite-sized, meaty episode, Sharan & Sudeep delve into a question that keeps many an entrepreneur tossing and turning at night: Wh...

72) Future Proofing Marketing Careers 17.01.2024 29:36

Please tell us what topics you'd like to have discussed on the CoBB, by filling in this CONTENT SUGGESTION FORM⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you. **************************************** In this high-stakes episode, our dynamic duo, Sharan and Sudeep, dive headfirst into the turbulent waters of AI and its impact on marketing c...

71) Marketing Side of Sales (Part -3) - Merchandising 10.01.2024 35:50

Please tell us what topics you'd like to have discussed on the CoBB, by filling in this ⁠ CONTENT SUGGESTION FORM⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you. **************************************** In the third and final instalment of ‘Marketing Side of Sales’, Sharan & Sudeep delve into the intriguing aspect of Merchandising in Gen...

70) Marketing Side of Sales (Part -2) - Shopper Marketing 04.01.2024 33:31

Please tell us what topics you'd like to have discussed on the CoBB, by filling in this ⁠ CONTENT SUGGESTION FORM⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you. **************************************** In the 2nd of Marketing Side of Sales, Sharan and Sudeep delve deep into the difference between shoppers, consumers, and customers. They pos...

69) Marketing Side of Sales (Part -1) - Retail Classification 27.12.2023 36:21

Please tell us what topics you'd like to have discussed on the CoBB, by filling in this CONTENT SUGGESTION FORM⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you. **************************************** In this 2-part CoBB | Conversations on the Business of Brands, Sharan and Sudeep dive into the often-overlooked intricacies of brand understa...

68) Impact of the AI on Marketers 20.12.2023 32:39

Please tell us what topics you'd like to have discussed on the CoBB, by filling in this CONTENT SUGGESTION FORM⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you. **************************************** In today's episode of CoBB, Sharan & Sudeep dive into the digital age's hottest topic. Strap in as they unravel how AI is revolut...

67) Get Started on Your Distribution Journey 13.12.2023 35:39

Please tell us what topics you'd like to have discussed on the CoBB, by filling in this ⁠ CONTENT SUGGESTION FORM⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you. **************************************** In this episode, Sharan and Sudeep dive into a crucial topic for emerging FMCG businesses : How to get started on your distribution journey....

66) How To Craft a Brand Story 06.12.2023 39:00

Please tell us what topics you'd like to have discussed on the CoBB, by filling in this CONTENT SUGGESTION FORM⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you. **************************************** In this episode of CoBB | Conversations on the Business of Brands, Sharan and Sudeep dive into the art of crafting a brand story that resonat...

65) Sales Tales: The Ethical Dilemma of Action Vs Impact 29.11.2023 32:46

Please tell us what topics you'd like to have discussed on the CoBB, by filling in this [ CONTENT SUGGESTION FORM⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you. **************************************** In this episode, Sharan and Sudeep dive into the often-overlooked realm of sales, exploring its pivotal role in building remarkable brands....

64) #PoliceWaliPublic - Interview with Sunchika Pandey 22.11.2023 1:19:36

Please tell us what topics you'd like to have discussed on the CoBB, by filling in this CONTENT SUGGESTION FORM⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you. **************************************** In this captivating, hosts Sharan and Sudeep sit down with the remarkable Sunchika Pandey, the founder of HAT media. Known for making Mumbai...

63) Nurturing Your Marketing Career 15.11.2023 34:28

Please tell us what topics you'd like to have discussed on the CoBB, by filling in this CONTENT SUGGESTION FORM⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you. **************************************** In this episode, Sharan and Sudeep dive into the frenetic race of young marketers looking to fast-track their careers—a move that might not a...

62) Shoestring Marketing 08.11.2023 44:20

Please tell us what topics you'd like to have discussed on the CoBB, by filling in this ⁠ CONTENT SUGGESTION FORM⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you. **************************************** Welcome to the latest episode of CoBB | Conversations on the Business of Brands! Today, Sharan & Sudeep tackle a challenge that many fac...

61) Marketing To Influencers 01.11.2023 34:08

Please tell us what topics you'd like to have discussed on the CoBB, by filling in this CONTENT SUGGESTION FORM⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you. **************************************** Welcome back to another exciting episode of CoBB | Conversations on the Business of Brands, with Sharan and Sudeep! Today, we're delving...

60) How To Be A Lazy Marketer 26.10.2023 23:25

Please tell us what topics you'd like to have discussed on the CoBB, by filling in this CONTENT SUGGESTION FORM⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you. **************************************** Welcome to the latest episode of CoBB | Conversations on the Business of Brands! In this intriguing new episode, Sharan and Sudeep, explore a...

59) 5 Mistakes of My Marketing Career 18.10.2023 35:49

Please tell us what topics you'd like to have discussed on the CoBB, by filling in this ⁠ CONTENT SUGGESTION FORM⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you. **************************************** In this episode, Sharan’s had enough of case studies, models and opinions fro Sudeep. He gets Sudeep to talk about some of his mistakes in h...

58) Build Your Own Super Brand - BYOSB 11.10.2023 39:16

Please tell us what topics you'd like to have discussed on the CoBB, by filling in this ⁠CONTENT SUGGESTION FORM⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you. **************************************** In this episode, Sharan & Sudeep delve into the essential strategies and decisions you need to make as an entrepreneur to build a lastin...

57) Is it True or just Marketing? 04.10.2023 39:48

Please tell us what topics you'd like to have discussed on the CoBB, by filling in this CONTENT SUGGESTION FORM⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you. **************************************** Today, we're diving headfirst into a topic that often feels like a paradox: ethical marketing. In this episode, we look to unravel the co...

56) A Brand Whisperer’s Handbook For Designers - Interview with Jos Harrison 27.09.2023 1:17:43

Please tell us what topics you'd like to have discussed on the CoBB, by filling in this CONTENT SUGGESTION FORM⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you. **************************************** In this episode of CoBB | Conversations on the Business of Brands, hosts Sharan and Sudeep engage in a captivating dialogue with Jos Harrison...

55) VC Vs Marketer’s Model of Brand Building (free ROI Template) 20.09.2023 40:37

Please tell us what topics you'd like to have discussed on the CoBB, by filling in this ⁠CONTENT SUGGESTION FORM It only takes a few minutes, and it will help us provide you with the content most relevant to you. **************************************** This week, Sharan & Sudeep dive deep into a fascinating topic that's been creating quite a buzz in the world of marketing – "VC...

54) Outsourcing Vs Insourcing Marketing 13.09.2023 40:27

Please tell us what topics you'd like to have discussed on the CoBB, by filling in this CONTENT SUGGESTION FORM ⁠. It only takes a few minutes, and it will help us provide you with the content most relevant to you. **************************************** Welcome to CoBB | Conversations on the Business of Brands. In this episode, Sharan interviews Sudeep on a topic that perplexes many markete...

53) Magic of the first P 06.09.2023 36:52

Please tell us what topics you'd like to have discussed on the CoBB, by filling in this CONTENT SUGGESTION FORM⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you. **************************************** Welcome back to another exciting episode of CoBB | Conversations on the Business of Brands! Philip Kotler gave all Marketers the 4Ps and peop...

52) Under the D2C Rainbow 30.08.2023 39:11

Please tell us what topics you'd like to have discussed on the CoBB, by filling in this ⁠ CONTENT SUGGESTION FORM⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you. **************************************** Welcome back to another exciting episode of CoBB | Conversations on the Business of Brands! A couple of episodes ago, Sharan and Sudeep had...

51) Chronicles of a Marketing Marathoner - Interview with Anil Viswanathan (Part -2) 23.08.2023 50:52

Welcome to the 50th episode of CoBB: Conversations on the Business of Brands! In this milestone episode, we're thrilled to bring you an exceptional conversation with a marketing maven who has left an indelible mark on the industry and also the careers of our hosts. Join Sharan and Sudeep as they dive deep into the world of marketing, transformation, and personal inspiration with none other than Mr...