OpenFortune

CMO Weekly

Business EN ↓ 155 episodes

"CMO Weekly," hosted by OpenFortune's Hayley Clover, explores the journeys of top Chief Marketing Officers. Each episode features in-depth conversations with influential marketing leaders, uncovering their strategies, challenges, and success stories. The podcast offers insights into marketing innovation, leadership, and brand-building for both aspiring and seasoned professionals. Clover delves into the career-defining moments and philosophies that shape marketing excellence, providing a unique insider's view of the industry's most brilliant minds.

Author

OpenFortune

Category

Business

Podcast website

openfortunemagazine.com

Latest episode

May 13, 2026

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Episodes

James Whitemore of Indeed: Leveraging AI to Transform the Hiring Process 28.10.2025

In this episode of CMO Weekly, host Hayley Clover sits down with James Whitemore, the Chief Marketing Officer at Indeed, to unpack the marketing strategy behind the world's most powerful employment platform. James, who leads global marketing, communications, and the Indeed Hiring Lab, brings a unique perspective to the role, balancing a deep history in B2B enterprise tech (including roles at C...

Matthew Kellie of Sandbox VR: The Secret to Sandbox VR's Growth 23.10.2025

In this episode of CMO Weekly, host Hayley Clover sits down with Matthew Kellie, Senior Vice President of Marketing at Sandbox VR , to explore the unique challenges and breakthrough strategies of marketing one of the premier location-based virtual reality entertainment platforms. Matthew, a marketing veteran with a fascinating career history—from a French chef to roles at Supercell Games, Robinhoo...

Andrew Strickman of New American Funding: Purpose-Driven Marketing and Building Brand Love 21.10.2025

Welcome to CMO Weekly! In this episode, host Hayley Clover sits down with Andrew Strickman, Chief Marketing Officer of New American Funding (NAF). Andrew, a marketing veteran who led branding at realtor.com and infuses a journalist's storytelling mindset into his work, discusses how he’s helping NAF fulfill its core mission: defining a path to homeownership for everyone, including underreprese...

Tracy Tannenbaum of Meritage Homes: How To Eliminate Buyer Friction 08.10.2025

Welcome to CMO Weekly! In this episode, hosts Hayley Clover and Dylan Feinstein sit down with Tracy Tannenbaum, Chief Marketing Officer of Meritage Homes, for a deep dive into her 30+ year marketing career and the bold strategies she's used to transform one of the nation's largest homebuilders. Tracy, an avid traveler who has visited over 80 countries and every continent, brings a diverse...

Courtney Brown Warren of Kickstarter: Reigniting Kickstarter to Exponential Growth 19.09.2025

In this episode of CMO Weekly, host Hayley Clover and guest co-host Carlo Palomino, President of Open Fortune, sit down with Courtney Brown Warren, the Chief Marketing Officer at Kickstarter. Courtney shares her incredible journey from a graphic designer to a multi-industry marketing leader, with a career spanning L'Oreal, Time Inc., Madison Square Garden, Audible, and Twitter. Courtney discus...

Peter Scherr of NOOM: Inside NOOM's Marketing Evolution 16.09.2025

This episode of CMO Weekly features an interview with Peter Scherr, the Chief Marketing Officer of Noom. Hosted by Hayley Clover, the show delves into Scherr's career and his current role guiding Noom's marketing strategy. Key Discussion Points: Career Trajectory: Scherr discusses his diverse career path, which began in investment banking before he quickly realized it wasn't his passio...

Pam Piligian of Navy Federal Credit Union: Building Trust & Loyalty at Navy Federal 08.09.2025

In this episode of "CMO Weekly," we sit down with Pam Piligian, the Chief Marketing Officer of Navy Federal Credit Union, the world's largest credit union. As the CMO, Pam is a leader focused on brand narratives, corporate social responsibility, and digital marketing trends. She oversees marketing and advertising strategy, including research and public relations. Join us as Pam shares her insights...

Raina Enand of Blue Apron: From Subscription Fatigue to Strategic Rebirth 05.09.2025

This episode of CMO Weekly features a conversation with Raina Enand, the Head of Marketing at Blue Apron, a Wonder company. With over a decade of experience scaling brands in beauty, e-commerce, and food and beverage, Raina discusses her career journey and her current role leading Blue Apron's brand relaunch. The episode covers:Career Path and Intentionality: Raina shares her early career experien...

Andrew McCormick of eToro: Social Trading and the New Investor 02.09.2025

CMO Weekly is joined by Andrew McCormick, Head of eToro US, for an insightful conversation about the future of investing and how eToro is making the financial markets more accessible. In this episode, Andrew shares his unique journey to eToro, from his background at a large financial institution to his current role leading the US division. He delves into eToro's mission to empower a new genera...

Amy Martin Ziegenfuss of Carnival Cruise Lines: Targeting Traveler's Mindset at Carnival 28.08.2025

Join us on CMO Weekly as we sit down with Amy Martin Ziegenfuss, the Chief Marketing Officer at Carnival Cruise Line. She has been leading marketing, branding, and customer experience across Carnival's global fleet of 25 ships since joining in 2023.In this episode, Amy discusses Carnival's post-pandemic marketing reinvention, which focuses on targeting travelers by mindset and celebrating...

Paulie Dery of AG1: Community is the Greatest Way to Build a Brand 22.08.2025

Join us for a masterclass in modern brand building with Paulie Dery, the dynamic CMO of AG1. Drawing on his impressive career at industry-shaping brands like Uber and YETI, Paulie shares invaluable insights on the power of creativity and the importance of authenticity in a rapidly changing world. In this episode, you'll learn how to build brands that last for 200 years, not just two. Key Discu...

Frank Cooper III of Visa: How Payments Become Part of Culture 19.08.2025

In this episode of "CMO Weekly," we sit down with Frank Cooper III, the Chief Marketing Officer at Visa, to discuss his incredible career journey and his innovative approach to marketing. Cooper, a Harvard Law School graduate, has a diverse background that spans law, music, entertainment, and consumer goods, with previous roles at iconic brands like Def Jam, PepsiCo, BuzzFeed, and BlackRock. Key d...

Sovanna Phan of PlayJeux Studios: Building Two Revolutionary iGaming Companies from the Ground Up 08.08.2025

Welcome to a special episode of "CMO Weekly" where we're diving deep into the world of iGaming and casino content with a true innovator. This week, we sit down with Sovanna Phan, the founder and CEO of PlayJeux Studios, a Montreal-based startup that's shaking up the industry. Join us as Sovanna shares his incredible journey, from his early days at Société des casinos du Québec to founding not one,...

Tyler Amirault of HotTakes: How a College Sports Betting Idea Turned into an Industry Disruptor 06.08.2025

In this episode of CMO Weekly, host Hayley Clover sits down with Tyler Amirault, the co-founder and CEO of Hot Takes, a free-to-play sports betting app. Tyler built the initial version of the app while in college after noticing that many of his friends needed "handholding" and a safe place to practice and learn how to bet without risking money. Hot Takes has since grown into a successful...

Katelyn Watson of Talkspace: Building Growth Engines at Shutterfly and Mental Health Marketing 01.08.2025

CMO Weekly, hosted by Hayley Clover, features an interview with Katelyn Watson, the Chief Marketing Officer at Talkspace. In this episode, Watson discusses her career journey, marketing strategies at Talkspace, and the brand's evolution. The episode is sponsored by OpenFortune, a marketing company that places brand messages inside fortune cookies. Watson's Career and Transition to Talkspac...

Amina Pasha of Thrive Market: How I Grew Thrive Market’s Brand and Mission-Driven Marketing 31.07.2025

In this episode of "CMO Weekly," host Hayley Clover sits down with Amina Pasha, the CMO of Thrive Market, for an insightful discussion on her 20-year career in marketing and her strategic approach to leading Thrive Market's growth. Amina Pasha shares her journey, beginning with her foundational years at Procter & Gamble, where she gained extensive experience working on iconic brands like Pante...

Jason Karklins of Delta Bingo Online: Bringing the Thrills of Bingo Halls to the iGaming World 25.07.2025

Welcome to CMO Weekly, the podcast that goes behind the strategies of today's most influential marketing leaders! In this insightful episode, host [Host's Name - if known, otherwise remove or generalize] sits down with Jason Karklins, Vice President of iGaming at Delta Bingo Online. Get ready to explore the exciting intersection of traditional entertainment and cutting-edge digital innovat...

Thomas Metzger of Lotto.com: Revolutionizing the Lottery from Paper to Phone 23.07.2025

In this episode of "CMO Weekly," host Haley Clover interviews Thomas Metzger, Co-founder and CEO of Lotto.com. Thomas Metzger discusses how Lotto.com is revolutionizing the lottery industry by allowing users to order real lottery draw and scratch tickets from their phones. Key points from the episode include: - Lotto.com's Impact Since its launch, Lotto.com has delivered over $100 million in winni...

Doug Zarkin of Driven Brands Inc.: Optimizing Customer connections with Pearle Vision & VIctoria’s Secret 17.07.2025

In this episode of "CMO Weekly," host Hayley Clover interviews Doug Zarkin, Chief Brand Officer at Driven Brands Inc. Previously, Zarkin led the rebrand of Pearl Vision, transforming it from a discount optical chain into a "care-first, customer-loved brand" that became a Harvard Business School case study. He also contributed to the success of Victoria's Secret Pink and aut...

Jesper Kärrbrink of Immense Group: Betting On Recreational Gamblers and Multi-Brand Casino Strategies 16.07.2025

In this episode of "CMO Weekly," host Hayley Clover interviews Jesper Kärrbrink, CEO of Immense Group, a visionary leader in the iGaming industry. Kärrbrink shares his extensive career journey, which includes leadership roles at Mr. Green and Svenska Spel, and chairman positions at companies like Parry Play, Internet Vikings, and DeWiz Golf. He is also an author and a proponent of respon...

Ed Andrewes former CEO of Resorts Digital Gaming: Bridging Brick & Mortar Casinos with their Digital Arms & Educating Customers 10.07.2025

In this episode of the "CMO Weekly" podcast, brought to you by OpenFortune, host interviews Ed Andrewes, a seasoned executive in the AI gaming industry. Andrewes, known for his leadership roles in both European and U.S. markets, recently launched AI Gaming Advisory Services, a consultancy firm offering strategic support across the AI gaming sector. This new venture follows his nine-year...

Leanne Fremar of JPMorganChase: The Art of the Rebrand, AI's Role in Brand Marketing, and Building Teams that Care 08.07.2025

In this episode of "CMO Weekly," host sits down with Leanne Fremar, the Managing Director and Global Chief Brand Officer at JPMorgan Chase. Leanne, a powerhouse in the marketing world, shares insights from her extensive career, which spans luxury fashion brands like Gucci and Ralph Lauren, to global powerhouses like Starbucks, and her current role at JPMorgan Chase. The episode delves into how Lea...

Chavdar Dimitrov of Betty: Tailoring Gaming for Your Audience and Never Losing Customer Focus 03.07.2025

In this episode of CMO Weekly, host Hayley Clover interviews Chavdar Dimitrov, CEO of Betty, an AI gaming company designed for players in Ontario. Key discussion points include: Chavdar's Background: Chavdar shares his journey from software engineer to CEO of Betty Canada, including nearly ten years leading engineering at a major gaming tech company. He discusses his long-standing passion for...

Taylor Edmonds of Lucky Hands: How We Grew a Raving Community & $1M/Month on a Tiny Budget 01.07.2025

In this episode of "CMO Weekly," host Hayley Clover interviews Taylor Edmonds, Co-Founder and President of Lucky Hands, a US-based social casino launched in 2024. Lucky Hands offers various games like slot machines, table games, fish games, and live dealers, providing free entertainment and prize-winning opportunities through its sweepstakes model. Edmonds shares his unconventional journ...

Adam Baylis of Smarkets: Building Winning Brands In Highly Regulated Industries & Turning Data into Dollars 26.06.2025

In this episode of "CMO Weekly," host Hayley Clover interviews Adam Baylis, Marketing Director at Smarkets, the company behind SBK and the Smarkets exchange. Adam shares his extensive background in the gaming space, having worked at Patty Power Betfair, and The Jockey Club, which has given him a deep understanding of brand growth in a highly regulated industry. The discussion covers several key ar...

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