CMO School

If six figures as a Fractional CMO feels out of reach — like something only “top-tier marketers” or “big-name consultants” can do — this episode is going to shift that belief fast. Hitting six figures isn’t a stretch goal in this role. It’s actually the simplest part of the business when you structure it the right way. In this episode, I break down: • The biggest mindset blocks keeping marketers u...

If you’ve been curious about what actually happens inside Fractional CMO School — the structure, the support, the strategy, and how marketers and fractional CMOs are scaling to six figures and beyond — this video gives you the full inside tour. I’m sharing the real story behind the program, why I created it, what makes it different, and what students are experiencing once they get inside. If you’v...

You can do everything “right” — build the strategy, put in the hours, chase the next level — and still feel stuck. Like there’s something invisible holding you back from the growth you know you’re capable of. I’ve been there. And what I learned is this: it’s not your strategy. It’s your subconscious. When I started working with Jess Belsky , a Transformational Leadership Coach and Hypnotherapist,...

If your Fractional CMO business doesn’t feel like the freedom you wanted, this episode is for you. So many experienced marketers end up stuck in what I call the Fractional CMO Trap : the place where you’ve technically built a business, but it still feels like a job. In this episode, I’m breaking down: What the Fractional CMO Trap is The two doors that usually lead you into it — and how to back you...

AI is moving so fast it’s hard to keep up. Some days it’s magic, other days it’s chaos. ChatGPT forgets what you told it three prompts ago. It starts using formatting you hate. It spits out content that feels flat or off-brand. Or worse — it makes stuff up and says it with confidence. This episode is about going beyond “just using AI” — and learning how to make it a tool that makes you sharper, fa...

If you’ve ever wondered if you’ve got the right experience to be a Fractional CMO, this episode’s for you. I’m breaking down why there’s no “perfect” background for this kind of work — and why that’s actually the best news. Whether you’ve been in one industry or role your whole career, or jumped around, , you’ve built skill sets that uniquely prepare you for this role. In this episode, I share wha...

Not every client is a fit for a Fractional CMO — and the wrong ones can derail your business, your confidence, and your sanity. When you’re building your Fractional CMO business, it’s easy to say yes to anyone who wants to hire you. But fit matters more than opportunity. The right clients make your work easier, your results stronger, and your business more sustainable. In this episode, I’m breakin...

When I first started as a Fractional CMO, I did not want to niche. I was scared it would limit my opportunities, make me miss out on clients, or box me into something I’d get bored of. But the truth is — niching was such a catalyst to my growth.  In this episode, I’m sharing: What happened when I tried to serve everyone How I tested different niches behind the scenes  Why I eventually ch...

You can have the best strategy in the world, but if your subconscious isn’t on board, you’ll find yourself spinning in the same patterns. In this episode of CMO School, I sit down with Mindi Huebner to unpack the identity shifts and subconscious rewiring that allow high-achieving women to grow businesses that feel as good as they look. We talk about: Why strategy alone won’t work if your subconsci...

I get asked all the time how I got started as a Fractional CMO — what background you need, what steps to take, and what I’ve learned along the way. So today, I’m breaking it all down for you. In this episode I’ll be sharing: My career background and how it set me up to become a Fractional CMO The misconception I had around my own experience and readiness for this role  The early months of tri...

I talk to so many Fractional CMOs who are exhausted, underpaid, and questioning if they made the right move stepping into this role. That’s exactly why I made this episode. It’s not you - and it’s not the model. Most people are just running their business in a way that isn’t sustainable. If you’ve been feeling burnt out, like you’re trying to squeeze a full-time job into part-time hours, this one’...

LinkedIn isn’t just a place to park your work history — it’s where your next high-ticket client is scrolling right now. The question is: will they see you as another marketer, or as the strategic leader they’ve been looking for? In this episode, I’m joined by Mandy McEwen,  LinkedIn pro, founder of Mod Girl Marketing and Lumin, and someone who’s been ahead of the curve on LinkedIn since befor...

Struggling to land your first clients as a Fractional CMO? You’re not alone -  and this episode will show you exactly how to fix it. I’m coaching listener Deanna Keffer live on the podcast. After 20 years in corporate marketing, she made the leap into the Fractional CMO world and immediately ran into the same roadblock so many new Fractionals face: how do I actually get clients? Inside this e...

Meet Andy Kriebel. He’s a Tableau Visionary (aka one of the world’s top data visualization experts), a global trainer, and the kind of teacher who’s helped thousands of people grow their careers. But when it came to marketing his own business? He was doing it all himself… and feeling stretched way too thin. That’s where my team and I came in. Andy joined our Fractional CMO program about six months...

Being a Fractional CMO isn’t just about building campaigns or hitting KPIs - it’s about leadership. And leadership means you own it all: the wins, the flops, and even the moments that technically weren’t your fault. In this episode we’re digging into: What radical responsibility actually looks like in a leadership role How to handle the pressure of total accountability (without burning out) Why it...

Many marketers are still sending traffic to landing pages and wondering why conversions are low - when tools like ManyChat are delivering opt-in rates as high as 90%. In this episode, I’m joined by Madi Beumee, a social media strategist and growth expert who helps online business owners grow with confidence using viral content, community engagement, and automation that actually converts. We’re bre...

This week’s episode is a behind-the-scenes case study with my client, Erin Stetzer — founder of Erin Stetzer Homes, a Houston-based luxury custom home building company. Erin has been in the industry for over 25 years and is known for her high-end builds, flawless client experience, and legacy projects. Over the past year, she’s expanded beyond building into homeowner representation, digital produc...

When Abby left her agency leadership role, she was excited but nervous about stepping into the Fractional CMO world. “I’d done all the things in marketing,” she says, “but I’d never combined them with going out and selling myself.” Fractional CMO School gave her the framework, tools, and confidence to launch fast, and within her first year, she was fully booked, landing every client through referr...

Email is still one of the most powerful revenue drivers in a smart marketing strategy - but most marketers aren’t using it to its full potential. In this episode, I’m joined by Emily Claire, founder of The 10K Email Club and copywriter behind top-performing email campaigns for brands like Clue. She’s on a mission to help business owners write emails that convert without sounding like a sales robot...

Struggling to generate consistent leads as a Fractional CMO? You’re not alone, and this episode is packed with practical strategies that actually work. Susie Crawford, former Google marketing exec and founder of a multi seven-figure paid ads agency, shares how she built a scalable lead gen system that brings in high-ticket clients without burning out. We cover: How to combine paid traffic and orga...

What does it actually look like to support a high-level founder as a Fractional CMO or strategic marketing partner? In this episode, I’m joined by my client Lori Harder, founder of Glōci, host of the podcast Earn Your Happy , and founder of multiple 7-figure brands - for a candid conversation about what high-growth founders need from their marketing leadership. We’re breaking down what made Lori d...

You don’t need to know everything to be ready for the Fractional CMO role, but you do need to shift how you see yourself and show up. In this episode, we’re unpacking the real reason so many experienced marketers hesitate to claim the title of Fractional CMO — and it’s not a lack of skills. It’s the belief that they have to be someone else first: more data-driven, more strategic, more “official.”...

If you’ve ever held yourself back from posting, pitching, or showing up because you were afraid of being judged, rejected, or just not “ready” - this episode is going to shift something for you. In this conversation, I’m joined by Maureen Evelyn - content strategist, personal brand coach, and the founder of Maureen’s Marketing. Maureen helps bold entrepreneurs turn their content into clients by bu...

Evergreen funnels sound like the dream - automated leads, passive income, a marketing system that runs in the background. But for most businesses, funnels don’t work the way they expect. So, what separates a funnel that actually converts from one that just burns time and money? In today’s episode, I sit down with Cheyenne Buttrey, founder of Copygirl.co , to break down what marketers need to know...

I got an email recently that really made me think. It was from someone who turned down an unpaid speaking opportunity within my program, firmly stating that they don’t work for free - and honestly? I respect that. I’ve always been a big advocate for charging what you’re worth. But here’s the thing…some of the biggest opportunities in my career started as unpaid. Speaking engagements, free power ho...