CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

In this episode, we have an illuminating discussion with Jac Phillips, ex-Senior Director and Head of Marketing for Visa in Australia, New Zealand and South Pacific. Prior to Visa, Jac had an illustrious career in financial services with Bank of Melbourne, ANZ Bank, and also spent time with IBM. Jac is also a Marketing Advisory Board member with Deakin Uni, and has been recognised in the Asia Top...

Andrea Fryrear - President and Co-founder of AgileSherpas and Agile marketing author and expert, joins us on this week's episode. Prior to co-founding AgileSherpas, Andrea spent over a decade in marketing roles including content strategists, content marketer, project manager, and editorial assistant for both brands and agencies. But once she discovered Agile ways of working, Andrea has never looke...

Joel Goodsir, Head of Marketing at Inspirations Paint, joins us on this week's episode.  Inspirations Paint is Australia's largest network of paint stores, a franchise with more than 130 stores across Australia. In this episode, we discover: Some of the intricacies, challenges and opportunities inherent when working in a marketing role in a franchise; How Joel has changed their targeting strategy,...

Today's guest is Dan White, author of The Smart Marketing Book: The Definitive Guide To Effective Marketing Strategies . Dan has spent 30 years learning what makes businesses successful, fueled by compelling brands, effective communications, customer-centric innovation and motivated teams. Dan is also one of the architects of BrandZ, the world's leading brand equity development system. This book i...

Lisa Ronson, CMO of Coles Group, joins as our guest today.  If you're a marketer in the APAC region, then Lisa's reputation precedes her. But for our global audience, Lisa is an incredible marketing leader with a trophy cabinet bursting at the seams, including this snapshot below: Being named one of Asia Pacific's 50 most influential, purposeful marketers by campaign Asia Pacific in 2019 and 2020;...

On this week's episode we have Josh Steimle, entrepreneur, author and speaker, as our guest. Josh has written over 300 articles for the likes of Forbes and Entrepreneur magazine, he's been a TedX speaker, and he's the author of the book Chief Marketing Officers at Work , where Josh interviewed 30 leading CMOs from companies like PayPal, Target, Zendesk, GE and Nestle. Josh is also the founder of M...

In this episode, we are joined by Brent Smart, Chief Marketing Officer of IAG. IAG is the Australian insurance giant with leading brands including NRMA and CGU. In four years, Brent has transformed the NRMA brand from the 36th strongest brand in Australia to become the third strongest brand in the country and the strongest insurance brand in the world! This brand strength has translated to commerc...

Author Stacey Danheiser shares the VALUE framework from her new book Stand-out Marketing. Stacey's most recent book, "Stand Out Marketing: How to differentiate your organisation in a sea of sameness", co-authored with Dr Simon Kelly and Dr Paul Johnston, is the main focus of this episode.  The book (and the interview) covers the following topics: The problem of the "sea of sameness" across a numbe...

Welcome to Part 2 of our interview with Nadia Cameron, Founder and Managing Editor of CMO Australia and Associate Editor of CIO at IDG Publishing, make sure to listen to Part 1 here . In today's episode, we are going to discover: What Nadia has learned through the State of the CMO annual research, by judging hundreds of entries in CMO50 (identifying the top 50 marketing leaders in Australia), by c...

The one and only Nadia Cameron, founder and managing editor of CMO Australia and associate editor of CIO at IDG Publishing, joins us on the podcast today.  CMO Australia is the go-to-source in Australia for industry related news on marketing and technology leadership. Nadia also established the CMO50 in Australia which recognises the top 50 CMOs in the country, and events such as CMO Momentum. Nad...

Mal Chia, CMO at Ryderwear and Head of PUSHH Fitness joins us on this week's episode. Ryderwear is a fitness apparel, footwear brand and e-commerce retailer, with distribution centres in Australia, the UK and the US. PUSHH fitness is a related fitness app, with a focus on strength fitness for women. In this episode, we unpack: What it was like to work at Uber and Uber Eats in the early days when t...

Flybuys is consistently rated by customers as Australia's most popular loyalty program, with over two thirds of Australia active in the program, 20 coalition partners and over one billion personalised emails sent out per year.  In this episode we cover: How Rosemary has built out her CX function and what is in her portfolio; The CX and marketing transformation journey that Rosemary has been leadin...

What do you get when you cross a marketing leader with a passion for marketing, marketplaces, fashion and fintech? The answer is Malini Sietaram – Chief Revenue Officer and CMO at Brighte.  Malini has an incredible background that traverses the globe and advances from CMO for a hip-hop brand, to working her way up the ladder at Ebay, through to other CMO roles for marketplaces such as Finder and B...

Host Ty Hayes addresses the monster in the room that plagues many marketing teams - the 'Frankenstructures' of unrecognisable, disconnected, marketing teams. They are common phenomena, but if left unchecked lead to team dysfunction, misalignment, politics and ineffectiveness.  Ty shares: The nine telltale signs that it's time to restructure your marketing team The four common reasons that these 'F...

Darren Needham-Walker, Group Director Marketing and Communications at Technology One joins us in today's podcast episode. Darren is as passionate about technology as he is about marketing, having built a successful career in marketing roles for tech companies such as IBM, Panasonic, Lenovo, HP and most recently, TechnologyOne.  In this episode we discuss: What to do when you have to restructure tw...

In this week's episode, you hear from Sharon Parker, Director of the Centre for Transformative Work Design at Curtin University.  Sharon is a highly distinguished Professor of Organisational Behaviour and an ARC Laureate Fellow. In 2019, she was named among the world's most influential Scientists by the Web of Science Group. In this episode, we discuss: The 'future of work' - how digitisation and...

This episode is Part 2 of our interview with Lotte Spencer, Global Director of Consumer Product Marketing at Spotify, make sure to listen to Part 1 here . Lotte has an impressive track record, working in interesting roles for telcos and tech-based companies such as 3 and Spotify. Her roles have included Product Manager, Product Marketing Manager, Head of Growth Products Marketing, Director of Cust...

On this episode, we are joined by our guest Lotte Spencer, Global Director of Consumer Product Marketing at Spotify.  Lotte has an impressive track record, working in interesting roles for telcos and tech-based companies such as 3 and Spotify. Her roles have included Product Manager, Product Marketing Manager, Head of Growth Products Marketing, Director of Customer Loyalty and her current Global D...

As Australian Marketing Institute's 2019 Chief Marketing Officer of the Year, Fabian Marrone has had a decorated global marketing career which has been highlighted in his current role as the CMO of Monash University in Melbourne, Australia. In today's episode you'll discover: How Fabian has successfully led this marketing transformation journey underpinned by a three 'D' strategy of data, digital...

Rob Goffee, renowned author and Emeritus Professor at London Business School and a Founding Partner at Creative Management Associates joins us to discuss modern leadership strategies. Rob is a leading expert on corporate culture and leadership, he has co-authored 11 books and published 100 articles, as well as teaching and consulting executives in some of the world's leading companies such as Unil...

Chris Taylor, CMO of the Heart Foundation based in Melbourne, Australia is a marketer with over 20 years experience gained across a diverse range of industries, he's worked for brands including Visa and Woolworths. Having recently been awarded the Ad News Marketing Team of the Year in 2020, Chris reveals all in how to punch above your weight to build a commercially-focused, high-performance market...

EY's global CMO, Karen Hopkins, joins us for another episode full of insightful marketing content.  Karen's impressive career has seen her rise in the ranks at EY from Marketing Manager in Perth, to National Marketing Director for Australia, all the way to Global CMO based in London, where she now oversees a global marketing team of 2000 staff, with 50 senior marketing leaders and 16 direct report...

Jim Ewel, Author of The Six Disciplines of Agile Marketing, Founder and current president of AgileMarketing.net and former Microsoft Marketing Vice President joins us for this episode. Jim has been involved as CEO or CMO of numerous startups and he's one of the earliest and most passionate advocates for Agile Marketing, co-organising the first meeting of Agile Marketers and is one of the authors o...

Leisa Bacon, Director of Audiences for the Australian Broadcasting Corporation, known as the ABC in Australia joins us on the show today. In October 2020 Leisa was named #1 CMO in Australia through CMO50. The CMO50 awards are judged by industry experts and it's considered to be a coveted and highly regarded list. This follows from previous years being ranked #2, #4, #2…. And you get to find out ex...

Host Ty Hayes reveals why Lean Mean Marketing Teams is your must-listen podcast for creating high-performance marketing teams in this trailer episode. Ty explains: The range and calibre of guests interviewed on the show The types of industries covered The varying degree of team sizes managed by different CMOs on the show A taste of the exciting range of topics covered from team structures through...