CMO Insights

It's a unique challenge to run the marketing department of a large business unit in one of the world's biggest companies. Shonodeep Modak, Chief Marketing Officer for GE Industrial Solutions Energy Connections is not only up for this challenge, but in this interview with Jeff Pedowitz, shares how understanding your buyer and what they need for solutions is key to business today. Connect with Jeff...

In this episode of CMO Insights, Jeff Pedowitz sits down with Kerry Langstaff, Chief Marketing Officer for Xignite. Kerry shares her journey from being the sole marketing professional on the start up team four years ago to now building a revenue marketing department. Hear how she has taken marketing efforts to be 100% inbound and how Xignite is using technology to fuel those efforts. Connect with...

       In this episode of CMO Insights, Jeff Pedowitz sits down with Jennifer Haney-Crowe, Vice President of Marketing for Forecast5 Analytics joins Jeff Pedowitz on CMO Insights. Jennifer talks about her transition from a large, global enterprise to a young, smaller company and how this change has provided opportunities to stretch her marketing muscles. From ideation, to marketing technology and...

In this episode of CMO Insights, Jeff Pedowitz sits down with Meagen Eisenberg, CMO for MongoDB. In her two years with the company, she has doubled the size of her marketing team, learning important and necessary skill sets that fill in gaps to create a whole, cohesive unit. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pe...

Moving from the world of B2B technology to an entertainment and training company may sound like a pretty big leap. But Marilyn Cox VP of Marketing and CRM for The Second City shares with host Jeff Pedowitz that her move from enterprise tech to entertainment is a lot closer than you may realize. Marilyn shares how The Second City is taking on a more holistic approach to their marketing as they go d...

CMO Insights brings you another great interview as Brian Kardon, CMO at Fuze, joins Jeff Pedowitz to talk about the ever-changing role of the CMO. Brian shares his viewpoint on how the role of marketing has changed within companies; how data, measurement and an understanding of various tools are necessary for today's marketing professional. Connect with Jeff on LinkedIn - https://www.linkedin.com/...

   In this episode of CMO Insights, Jeff Pedowitz sits down with Christelle Flahaux, former VP of Marketing for Domo, to talk marketing, technology, analytics and so much more! Learn how Domo is "all in" with Account-Based Marketing and how marketing technology is the way of doing business for this company in the digital economy. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedo...

Jeff Pedowitz sits down with Citrix Tim Minahan, Chief Marketing Officer for Citrix. In this interview Tim shares how he is helping Citrix transform beyond IT and helping other lines of business achieve their business outcomes. He talks about the multi-faceted elements of transformation that included technology, culture and people. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpe...

In this episode of CMO Insights, Jeff Pedowitz interviews Dario Priolo, CMO for Sales Performance International. Dario discusses how technology has changed they way they deliver training to their sales clients and how implementing ABM has been a game changer for the organization. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://w...

The second season of CMO Insights kicks off with Gary S. Mullen, Vice President of Marketing for Globalscape, a leader in secure data exchange solutions. TPG CEO Jeff Pedowitz talks with Gary about how his marketing team has evolved to include a revenue marketing mindset critical to stay ahead in today's ever-changing landscape. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedow...

In this episode of CMO Insights, Jeff Pedowitz sits down with Peter Smails CMO of Imanis Data talks about Traditional data and how the cloud has changed data, Creating a market and creating awareness. The importance of driving awareness in the market and leveraging Marketo and Salesforce. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group...

Operationalize the customer experience by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.  Learn more about your ad choices. Visit megaphone.fm/adchoices