CMO Insights

In this episode of CMO Insights, Jeff Pedowitz sits down with Ben Lazar, Chief Marketing and Product Officer of Payspan. Ben talks about: Personalization at scale and how difficult it is to do right Achieving higher value in your messaging by looking at how your customer engages their customer The impact that AI will have on the future of marketing Connect with Jeff on LinkedIn - https://www.linke...

 In this episode of CMO Insights, Jeff Pedowitz sits down with David Reske, Founder and President of Nowspeed. talks about: Using digital marketing to make a difference in the world Adapting to the rapid shifts in the digital marketing universe as technology has advanced The next big trends – AI and big data Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about...

In this episode of CMO Insights, Jeff Pedowitz sits down with Charlene Farside, CMO at Advisen. They discuss the challenge of keeping up with the demands of the market when resources are lean, the need for problem solving skills on their team and prioritizing investments in MarTech.   About Charlene Farside Charlene Farside is Executive Vice President and Chief Marketing Officer at Advisen. She is...

In this episode of CMO Insights, Jeff Pedowitz sits down with Kyle Lacy, VP of Marketing at Lessonly. Kyle talks about: Strategic priorities in the customer journey Positioning and messaging in the market Remaining agile in the use of business processes Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/   Lea...

This week’s guest on CMO Insights is David Green, Director of Marketing at LeadCrunch. David talks about: Using big data and AI to better understand the customer journey The importance of building a good company culture Account Based Marketing and other major changes in the marketing world in recent years Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about Th...

In this episode of CMO Insights, Jeff Pedowitz sits down with Mike Westgate, VP of Marketing at Briggo. Mike talks about: Connected Coffee – connecting people digitally to their coffee, enhancing the coffee experience through technology Location based marketing and leveraging location based data Scaling to new markets with a small (3-person) marketing team Connect with Jeff on LinkedIn - https://w...

At the B2B Marketing Exchange, The Pedowitz Group CEO Jeff Pedowitz sits down with three marketing leaders to discuss their perspective and share insights into strategic priorities for the year ahead, trends impacting shote ability to engage buying teams at key accounts, new tools and solutions they are testing or deploying, and plans for building and guiding the modern marketing organization. Fea...

       In this episode of CMO Insights, Jeff Pedowitz sits down with Andy McFarlane Andy discussed the radically changing Telco market, Telstra's transformation and what it takes to build an enterprise B2B marketing capability in a legacy B2C business. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/   Lear...

      In this episode of CMO Insights, Jeff Pedowitz sits down with Ardath Albee, CEO of Marketing Interactions. talks about: Texting – a new trend for her company in 2018 – and how it contributes to big data The importance of personas in Account Based Marketing Learning the language of the business Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedo...

      In this episode of CMO Insights, Jeff Pedowitz sits down with Paul Johnson, Chief Product and Marketing Officer for Displayit  Paul discusses the tradeshow industry as it stands today, the important role they still play in a company's overall marketing strategy and trends affecting the industry.   About Paul Johnson In 2014, Displayit brought Paul Johnson on board as the head of the Marketin...

      In this episode of CMO Insights, Jeff Pedowitz sits down with Chris Spears, Chief Marketing Technology Officer for Arke. Chris discusses how Integrating technology requires a plan, process and forethought for true implementation Minimally viable data is an important term for his internal team when it comes to metrics and analytics Procurement of technology and project management are two diff...

       In this episode of CMO Insights, Jeff Pedowitz sits down with Armen Najarian, Chief Marketing Technology Officer for ThreatMetrix. Armen shares How he thinks of himself as a business person and spends a lot of time with the CFO The importance of delegation, communication and choosing the right things to focus on His philosophy on the three pillars of people, process, and technology. Connect...

       In this episode of CMO Insights, Jeff Pedowitz sits down with Bob Canaway, Chief Marketing Technology Officer for Black Duck Software. Bob discusses The importance of understanding how and when a customer is introduced to your product/service The need to have a business analyst perspective on his marketing team Why asking the right questions during the software demo stage is critical to ens...

      In this episode of CMO Insights, Jeff Pedowitz sits down with Peter Herbert, Vice President of Marketing with VersionOne. They made the decision 18 months ago to transform how they did marketing and adopt Account-Based Marketing (ABM). As a company, they moved from a transaction model to one where they focused on the Global 2000 organizations that would use the company’s software to do enter...

       In this episode of CMO Insights, Jeff Pedowitz sits down with Marvin Mason, CMO at the Crisis Prevention Institute (CPI) Marvin built a marketing team largely around the process of content marketing. In his own words: “The idea here is to publish relevant, helpful, interesting content that causes people to seek us out as solutions providers, and if we can get involved in the conversations t...

       In this episode of CMO Insights, Jeff Pedowitz sits down with Jennifer Anaya, Vice President of Marketing for North America at Ingram Micro. Ingram Micro is the largest global technology distributor. In this role Jennifer is changing the dialog about marketing in the IT channel in inspiring new and unconventional ways for Ingram Micro and their business partners to go to market. Her respons...

      In this episode of CMO Insights, Jeff Pedowitz sits down with David Lewis, CEO of DemandGen. David discusses How more and more companies are adding a marketing operations function to their business model The pressure on marketing as a department to become a revenue center vs. a cost center The ever-expanding role data is taking when it comes to driving marketing initiatives. Connect with Jef...

       In this episode of CMO Insights, Jeff Pedowitz sits down with Ryan Hollenbeck, Senior Vice President of Global Marketing for Verint Systems. Ryan talks about How marketing has changed and evolved as an industry and department over the past 20+ years The challenges and the opportunities of working with a global sales team And what he and his team are being held accountable for within the com...

      In this episode of CMO Insights, Jeff Pedowitz sits down with Suzanne Sawyer, Vice President and Chief Marketing Officer for Penn Health Systems. Suzanne discusses The changing role of marketing over the years and especially in healthcare marketing How to balance being a customer-centric organization with the need to ensure personal information is secure The importance of developing a roadma...

      In this episode of CMO Insights, Jeff Pedowitz sits down with Rand Fishkin, Co-Founder of Moz. He launched SparkToro in 2020, after this interview was conducted. Rand talks about: The importance of marketing, sales, social and all areas of digital collaborating together to create greater results Why focusing on the few things your company does well is better for content strategy vs. trying t...

This week’s guest on CMO Insights is Greg Gibbons, SVP of Communications at Siemens Corporation. Greg discusses; Providing a full spectrum of marketing services for diverse business groups throughout a large company Globalizing the marketing function and building resources across markets The challenge of being nimble in today’s technological age and driving a strategy of digitalization Connect wit...

      In this episode of CMO Insights, Jeff Pedowitz sits down with Mandira Mehra, CMO at MRI Software. Mandira talks about: Managing rapid growth in their niche market Repositioning their brand and identity Embracing change to leverage greater growth Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/   Learn...

      In this episode of CMO Insights, Jeff Pedowitz sits down with Steven Bonacorsi, President of International Standard for Lean Six Sigma. Steven talks about: The history and growth of Lean Six Sigma, a customer/data driven methodology The process of adopting Lean Six Sigma The benefits of Lean Six Sigma over other methods Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz...

      In this episode of CMO Insights, Jeff Pedowitz sits down with John Steinert, CMO of TechTarget. John talks about: Focusing on the strategy of balancing short term needs/results with long term performance Why marketing does not own the customer journey and has not earned the right to manage the customer experience How marketing has evolved over time to be more measurable and to run like a bus...

       In this episode of CMO Insights, Jeff Pedowitz sits down with Julie Knight Ludvigson, CMO of Topia. Julie talks about: The fractured ecosystem of comprehensive global mobility management The challenges of rebranding a company after a recent merge The importance of messaging/positioning (making sure everyone is telling the same story) as primary KPIs Learn more about your ad choices. Visit m...