Clicks and Giggles | Your Backstage Pass to Digital Marketing Strategies

Are you struggling to effectively communicate what your business does? Discover how crafting a compelling story can transform your marketing efforts and skyrocket your success. In this episode, Kris Jones, StoryBrand guide & Founder of Red Door Designs, shares her journey from design expert to storytelling maven, revealing how the right narrative can make your business stand out in a crowded m...

I see so many ads out there that just miss the mark, and I want to save you from making those same mistakes! In this episode, I'm shining a light on the common pitfalls that can derail your advertising efforts and sharing how to fix them. When you invest your hard-earned money into ads, you deserve to see results. I’ll guide you through the crucial adjustments you can make and we’ll tackle th...

Ever feel like you're stuck in a messaging rut, saying the same thing over and over, hoping it’ll click with everyone? Spoiler: it won't! In this episode, I’m diving into the biggest messaging mistake I’ve seen (and made myself). You’ll hear some hilarious stories from my own business, along with practical tips to shake things up. We’ll chat about why relying on one message is like fishi...

Ever feel like your brain is in overdrive, running in ten different directions at once? Trust me, I’ve been there. In this episode, I’m sharing my journey as a business owner with ADHD. I’ll talk about my diagnosis, how it’s impacted my life, and the strategies I’ve developed to not only manage it but thrive in my business. I’ll walk you through the techniques that work for me, like batching tasks...

Ever feel like legal protection for your online business is a maze of confusing jargon and intimidating procedures? In this episode, Amber Gilormo, The Boutique Lawyer, breaks it all down and makes legal safeguards accessible for entrepreneurs of all levels. From demystifying trademarks to navigating FTC compliance, Amber shares her tips to keep your business legally sound without the headache.  D...

Do you ever feel like a fraud, no matter how much you've achieved? In this episode, I dive into the realities of impostor syndrome, exploring its different types and sharing personal stories, along with practical tools to overcome self-doubt. You'll learn how to build your confidence and repurpose your wins to push through that nagging feeling of inadequacy. Tune in to discover how to tu...

Are you making the most of your tech stack, or are you paying for tools you never use? In this episode, I'll dive into the essentials of building a smart tech stack that keeps your business running smoothly and profitably. From beginner-friendly tools to advanced platforms, discover how to optimize your tech investments and streamline your workflow for maximum efficiency. Tune in to learn whi...

Are you struggling to stand out in a crowded market? Discover how to revolutionize your business approach by focusing on client transformation! Join me to learn powerful strategies to communicate your unique value, showcase real results, and create marketing messages that truly resonate with your audience. It’s time to shift from selling deliverables to selling life-changing outcomes that will mak...

Ever felt stuck or uninspired in your business? Imagine the clarity and fresh ideas that could come from simply changing your everyday scenery. Join me in this episode as I share how stepping outside my usual environment, especially after a tough client breakup, led to new perspectives and business insights. Inspired by Dennis Waitley's wisdom, you'll learn practical tips for shaking up...

Ever felt stuck in the daily grind of entrepreneurship, unable to see the forest for the trees? Jennifer Sise and Amber Bibelheimer join me to reveal their transformative approach to business growth. They share their secrets on "closing loops" and creating "pulls"—strategies that help entrepreneurs escape overwhelm and achieve success. By stepping away from your business to wor...

Ever felt like you're just going through the motions in your business? I'll show you how to reignite that spark with the concept of the "Light Up List." In this episode, I'm sharing my approach to staying focused on what truly matters in your entrepreneurial journey. Learn how to identify what lights you up, tackle what drags you down, and transform your business into a jo...

Get ready to become a summer planning superhero! In this episode, we're diving into the not-so-sexy (but totally essential) world of campaign planning. Discover how to beat the Q4 rush, avoid holiday headaches, and set yourself up for marketing success. From picking perfect dates to crafting killer emails, I've got the inside scoop on planning like a pro. So grab your calendar, put on yo...

Ready to scale your business without losing your mind (or your wallet)? Join me as I dish out the real deal on smart growth strategies from my recent adventure at a major business event. I'm spilling the tea on quality networking, savvy market research, and the actual math behind profitable scaling. Whether you're bootstrapping or ready to level up, I've got practical tips to get yo...

Ever felt like your wardrobe just doesn’t quite align with you? That’s exactly the mystery I faced when I first got my color analysis done and was classified as a "winter" but felt something was amiss. Tune in to hear how I found out I'm actually an "autumn", this revelation resonated with my natural inclination towards deeper hues and autumn shades, completely transformin...

I once heard the phrase 'it's a guess until you test,' and it's stuck with me ever since! Today we uncover the impact of testing on your marketing strategies. We delve into actionable tips for experimenting with every element of your marketing, from email subject lines to landing page designs. You'll learn how to isolate variables (no lab coat required!), iterate effective...

What if seeing your business through your customers' eyes could revolutionize your success? Discover how small changes—like automated welcome emails and refined thank-you pages—can transform satisfied customers into loyal brand advocates. You'll understand how aiming for a perfect 10/10 experience can be a game-changer for your business. Topics covered in this episode: Viewing your busin...

As summer rolls in, it's time to decide whether you'll take a well-deserved break or push forward with your business goals and I'm here to motivate you to take action, whichever path you choose.  Topics covered in this episode: Importance of outsourcing marketing tasks to experts when needed. Practical tips for refining marketing strategies. Using the summer slowdown productively to...

Secret move alert! Yep- we decided to leave our beloved Alpharetta and move to Florida. This episode captures the emotional highs and lows of that journey. You'll hear about the complexities of balancing work commitments while uprooting our lives, and how our faith guided us through each challenging (and exciting!) moment.  Topics covered in this episode: My recent move to Florida and the dec...

Ever wonder why data and analytics are so crucial for your business? In this episode, I dive deep into the importance of tracking your data, understanding conversion rates, and utilizing tools like Google Analytics and Squarespace to optimize your online presence. Learn how to embed forms, analyze user behavior, and make data-driven decisions to boost your business performance. Whether you're...

Have you ever stood at the crossroads of a major decision, your fingers itching to act on impulse? Today I'm here to share the 72-hour rule and the power of pausing before making decisions. By sharing my journey of setting healthy boundaries and prioritizing what truly matters, I hope to inspire you to embrace the power of the pause in your own life. Join me as I navigate the challenges of ba...

BONUS EPISODE! Jordan's here for a heart to heart from the car and you're along for the ride. Today's topic: Renting vs. owning in your digital business.   In this episode, Jordan covers:  Renting verse owning in your business Strategies for dealing with reach changes on social media Building owned assets such as your website and email list Reacting to business changes on rented pla...

Ever considered a career pivot but felt paralyzed by 'what ifs'? Jamie Berman joins me to discuss her leap from PCOS weight loss coaching to mastering the art of money and manifestation. Jamie's transformation is not just inspiring—it's a masterclass in aligning your profession with your passion. Our candid conversation peels back the layers of mental barriers and limiting beli...

Vicki, an executive life coach with a storied career in healthcare administration, opens up about the transformative experiences that propelled her from the world of medical records to the boardroom as a director of finance, and eventually into the realm of coaching. Her anecdotes are a testament to the life-altering power of finding your calling and the profound influence of inspirational leaders...

Ever wonder why some business launches skyrocket while others fizzle out? Join me as I peel back the curtain on the raw truths of launching, serving up a hearty portion of advice distilled from personal experience where things didn't quite pan out as expected. From the nuances of effective self-evaluation to the art of strategic promotion, this episode is your all-access pass to the hard-earn...

Join us to delve into the world of productivity and personal development. Today I welcome Coach Amber B to discuss the power of setting up "pulls" to make tasks more enjoyable and motivating, balancing work and family life, and overcoming challenges on the journey to achieving goals. From meal planning and healthy eating habits to time management techniques and finding joy in daily tasks...