Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

Send us Fan Mail ✅ Subscribe to our companion Substack:  Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ What do Taco Bell, banana bread TikTok, and Alex Hormozi’s $150M book launch have in common? A masterclass in creating demand and turning “oops” moments into cultural buzz. What You’ll Learn: What you’ll learn f...

Send us Fan Mail ✅ Subscribe to our companion Substack:  Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Spark curiosity with the juiciest takeaway, drama, or trend Taylor Swift just sold out an album you can’t see, hear, or fully know about yet—and it’s a masterclass in hype every personal brand can steal. What Yo...

Send us Fan Mail Brands are getting roasted, creators are getting hate, and still your business needs systems to survive the chaos. We break down the latest drama and how to stay consistent when the internet feels like it’s on fire. What You’ll Learn: Why inspiration is overrated (and what your content actually needs instead) The real reason the Sydney Sweeney x American Eagle ad flopped — and wha...

Send us Fan Mail ✅ Subscribe to our companion Substack:  Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ When American Eagle dropped their Sydney Sweeney “good genes” campaign, the internet exploded… but not just because of her looks. We break down the backlash, what went wrong, and the deeper marketing lessons you...

Send us Fan Mail ✅ Subscribe to our companion Substack:  Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Content series aren’t just a vibe — they’re a strategy. In this episode, we unpack why serialized content is outperforming static one-offs, how star quality trumps strategy when you're stuck in scroll-jail,...

Send us Fan Mail ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ The rage is real and the receipts are shocking. This week, we’re breaking down the dark side of AI-generated content—deepfake UGC, stolen influencer likenesses, and what the FTC should be doing but isn’t. Plus: w...

Send us Fan Mail ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Wondering if robots will replace your reels — or if TikTok might vanish overnight? This episode spills the tea on AI tools, a potential U-S-only TikTok, and how Kesha just turned label drama into a branding maste...

Send us Fan Mail When was the last time you saw a mushroom mascot make a better ad than your favorite brand? In this episode, we break down what marketing really is in 2025 — and why “being yourself” isn’t enough unless you’re strategic about how you show up. If your content feels bland, the algorithm agrees. You’ll learn why storytelling is dominating the feed, how to create a character-driven br...

Send us Fan Mail Every rejection is a step closer to revolutionizing your industry—just look at Melanie Perkins’s story. In this episode, we unpack the remarkable journey of Melanie Perkins, the female tech CEO who got over 100 rejections before launching Canva, a revolutionary design platform now used by more than 100 million people worldwide. Tune in for actionable insights on handling setbacks,...

Send us Fan Mail Unpack the incredible story of Jamie Kern Lima, founder of IT Cosmetics. From facing repeated rejection to building a billion-dollar brand, Jamie’s journey is a masterclass in staying true to your vision, innovating boldly, and persevering when the odds are stacked against you. If you’re ready to embrace big ideas and lead with authenticity, this episode will leave you inspired an...

Send us Fan Mail We break down the real pros and cons of using AI for content creation, and why originality and creativity matter more than ever. Get honest insight on the ethical and environmental impact of AI, plus practical tips for using these tools without losing your unique voice. If you want to stay innovative while keeping your brand authentic, listen now. Time Stamps 00:54 The Debate on A...

Send us Fan Mail We’re getting into the real must-haves for a profitable and aligned digital launch. Whether you’re selling a course, membership, or resource—these are the three things that can’t be skipped if you want sales (and sanity). We share examples, mistakes we’ve seen, and give you a behind-the-scenes peek at Joanna’s client’s $20K pre-launch that didn’t involve a single email or Instagra...

Send us Fan Mail Learn how to position yourself as a must-have podcast guest and turn interviews into powerful tools for building trust, authority, and your personal brand. Time Stamps: 00:55 Pitching Yourself to Podcasts 01:50 Positioning Yourself as an Expert 03:31 Building Confidence and Authority 05:15 Sharing Stories and Case Studies 20:56 Technical Tips for Being a Great Guest 25:40 Effectiv...

Send us Fan Mail We’re breaking down how to pitch yourself as an expert podcast guest—even if you’re not sure what makes you “the expert.” From crafting a pitch that gets a yes to building a credible digital presence, we’re sharing everything you need to land and leverage podcast features for your brand. Time Stamps:  01:07 The Power of Podcasting for Creators  03:09 Building Trust and Credibility...

Send us Fan Mail We’re talking about what it really takes to succeed — and why failure is part of the process. Sara Blakely went from selling fax machines to building Spanx into a billion-dollar brand. Her story is a reminder that rejection and missteps are fuel, not flaws. 💥 We unpack how failing early builds resilience, why perfection is a myth, and how to keep going when the world says no. Plu...

Send us Fan Mail We’re tackling the unspoken rules women face—straight from the storylines of Younger and Running Point on Netflix. Michelle and Joanna dive into the double standards around age, credibility, and perfectionism that hold women to impossible standards while men get more room to stumble and grow. Time Stamps: 02:06 Deep Dive into 'Younger' 04:16 Ageism in the Workplace 07:37...

Send us Fan Mail 🔥 How Reese Witherspoon went from Hollywood A-lister to powerhouse entrepreneur—rewriting the script for women in media & business. Time Stamps: 01:10 Breaking Stereotypes and Empowering Women 03:01 The Impact of Media on Female Representation 08:32 Reese Witherspoon's Strategic Business Moves 10:40 Lessons for Digital Business Owners 20:25 The Importance of Mission-Driv...

Send us Fan Mail We’re breaking down how Duolingo went from a language app to a social media powerhouse—all thanks to some seriously unhinged (and genius) marketing. Dig into the bold, chaotic, and wildly effective strategy that turned Duo the Owl into an internet icon. Learn about the mastermind behind it all, Zaria Parvez, and how her fearless approach skyrocketed engagement, daily active users,...

Send us Fan Mail This week on Her First, we’re pulling back the curtain on how we actually manage our time as business owners, because let’s be real—if your schedule is running you, you’re already losing. We’re breaking down our exact weekly planning process, daily workflows, and the tools that keep us sane (shoutout to Google Workspace, Motion AI, and monday.com). We’re also tackling the sneaky p...

Send us Fan Mail We’re diving into the magic of CliftonStrengths with none other than Sara Harvey—a Gallup-certified strengths coach and team trainer. We’re breaking down how this tool helps you identify your natural talents, boost productivity, and actually enjoy how you work. We even put ourselves under the microscope, sharing our own strengths profiles and how they shape our personal brands and...

Send us Fan Mail We’re talking all things Beyoncé—because who does branding better? We break down how Queen Bey went from a Houston girl with big dreams to a global icon running her own empire. We’re diving into the genius behind her brand: owning her intellectual property, navigating industry bias like a pro, and balancing mystery with authenticity to keep fans (and the internet) on their toes. P...

Send us Fan Mail In this episode of the Her First Podcast, Joanna is joined by Sue McLoughlin, a Kajabi expert and digital nomad, to discuss the pressing issue of burnout among entrepreneurs. Sue shares her personal experiences with burnout, the importance of setting boundaries, and tailoring business strategies to one's own nature. The episode underscores the necessity of self-care, setting...

Send us Fan Mail On this episode of Her First, we’re getting into the powerhouse that is Leila Hormozi. If you don’t know her, she’s the co-founder of Acquisition.com and, alongside her husband Alex Hormozi, has built multiple businesses into absolute beasts. We’re breaking down her no-BS approach to personal branding—think trust over clout, engagement over vanity metrics, and why consistency is t...

Send us Fan Mail On this week's Her First, we're talking personal branding – the real deal.  We're breaking down how to actually build and grow your brand, not just exist online.  Think auditing your current vibe, creating a visual identity that pops, developing a content strategy that isn't snooze-worthy, and, of course, networking like a pro.  We even pulled inspo from the bi...

Send us Fan Mail Personal branding isn’t just for influencers—it’s the key to building trust, growing an audience, and making money online. In this episode of Her First, we break down the three must-have pillars of a powerful personal brand: knowing your core values, defining what makes you unique, and getting crystal clear on your audience. We’re also calling out the biggest branding myths (spoil...