Click & Convert with Maria Sparagis

In the last few years, content and copy have become necessary for any brand with an online presence. “Content is King,” says Bill Gates. Businesses all over the world have been spending more on good content and copy that converts. Thus, the need for excellent copywriters. But how do you convince business owners to hire you? Where do you even start, and how can you accelerate your growth? Today's g...

Are you a coach, consultant, or expert who wants to offer a coaching program but hates the idea of selling, or you just simply don't know how to do it effectively? Then, get ready to learn the best way to make people want to join your coaching program in today's episode with "The Coach to the Gurus" – Rich Schefren.  Rich is an Internet Marketing pioneer and one of the world’s leading experts...

If your primary product is converting well, but you want to boost your revenue, upselling is the easiest way to do it! So instead of selling one product or service, you’re showing customers that they have other options to meet their needs effectively beyond their initial purchase. In addition, giving customers more alternatives improves their experience with your products and services, allowing yo...

What does success look like to you? Is there a shortcut to get there? Success is something that many people desire, but what does it really take to be successful? Let's hear it from someone who knows what it takes to build a thriving business. If you do not know her story, this is your chance to listen to the compact version.  Today, Maria will let you in on the three key strategies that took...

If you are an entrepreneur or a copywriter struggling with impostor syndrome, self-doubt, and you're just not making enough money, this episode is for you. If you need inspiration and motivation, know that you are not alone in your journey. Many direct response business owners and freelancers also struggled on their way to the top. The important thing is to take steps every day to reach your goal....

Has PayPal frozen your funds? If Paypal is your only source of accepting payment, then payment holds can be very frustrating. This can usually happen if you're selling supplements or in any business classified as high-risk. Other triggers include scaling too fast or getting numerous disputes or chargebacks. But can PayPal legally freeze your account?  If you want to know why they froze your f...

Copywriting has become synonymous with making money, freedom, and a flexible schedule. But what does it really take to become a successful copywriter? What steps can you follow to take copywriting from a side gig to a career that supports the life you’ve dreamed of? There are tons of resources online on how to level up your copywriting skills. But you might get lost in all the information. So, to...

The supplements industry is one of the most profitable businesses in the world. But supplement merchants face a big challenge as governing bodies crackdown on sellers who violate the rules. So, it’s important to conduct good marketing practices when advertising your offer to keep your business running. To guide us with FTC Compliance, Maria interviews Chip Cooper, Attorney, Co-Founder & CEO of...

Affiliate marketing can be one of the most profitable ways to make money online. But it's not as easy as you think. Affiliate marketers can either be a blessing or a nightmare for business owners. Learning to leverage affiliate traffic to grow your business is a huge advantage, but you have to manage your affiliates properly. If you don't, they will cause tremendous losses in your business. Here's...

How does a small or medium-sized business compete in the viciously competitive global market? Is there a way to level the playing field? Lucky for you digital marketers out there, someone thought of your struggles and created a solution.  Today's guest is Sven Platte, the Founder and CEO of Digistore24 , a digital sales automation platform with an integrated sales partner marketplace. Sven ha...

Merchants lose billions of dollars to fraudulent activity every year, and “friendly fraud” is the fastest-growing form. It's impossible not to experience chargebacks, especially when you are a high-risk merchant and accept credit card payments. No wonder chargeback management is a huge business. If excessive chargebacks are beginning to impact your business, do not hesitate to ask for help. Work w...

When making online purchases, people want a frictionless transaction. So they'll abandon the cart and forget about it if something goes wrong. Unfortunately, for high ticket transactions, declines are even higher. The key to converting more high ticket offers is in your checkout process. Today's episode provides excellent tips to maximize conversion and make more sales. If you are a high ticket co...

How would you like to get actionable tips from the world's best marketers? These world-class experts normally charge thousands of dollars for private consultations. But in today's episode, you’re getting access to some of the best advice from not just one, but from 14 marketers who have generated BILLIONS of dollars in sales. From copywriting to affiliate marketing to creating offers and all the i...

If you're a new online business owner who wants to minimize costs, the idea of getting a free merchant account is very appealing. But make no mistake, nothing in business is ever really free. There are always fees associated with processing credit card payments. It's just a question of who pays for it – you or your customers. So be wary of so-called “free merchant accounts”. They can result in bus...

Do you understand how a payment transaction works? While it might seem that accepting payments is as simple as swiping the customer's card, a few things happen before the transactions get approved. If you do not understand the role of your payment gateway, merchant account, and CRM, you could end up frustrated if something goes wrong.  This 10-minute episode explains how everything works toge...

Getting your account shut down can be extremely stressful, and we’ve talked before about when Stripe freezes your account and holds your funds. But today we’re going to talk about the steps to take to get your business back up, so you’re able to process and accept credit card payments again. The MOST important piece of advice to remember is, DON’T WAIT! The sooner you start taking action, the soon...

The holiday season provides the necessary sales boost to meet your year-end sales goals. Traditionally, Black Friday marks the beginning of the holiday shopping season and online sales volumes continue to rise right up until Christmas. But while it's an excellent season for online retailers, there is a downside. Post-holiday chargebacks start to happen at the start of the new year. Issues like fra...

As we’re nearing the end of 2021, it's good to review what worked, what hasn’t, and what can be optimized . You should perform an audit regularly to make sure your business is running smoothly. Reflection and preparation are necessary to gear up for 2022, especially if you want to increase your revenue and productivity while staying competitive in your space.  In today’s episode, Maria walks...

Providing an excellent follow-up to last week's episode on affiliate marketing, Maria interviews Alex Gunoe, Director of Business Development at Digistore24 , one of the largest international networks of professional affiliates. Digistore24 is filled with affiliates who are ready to help market your products! Alex is a former PE teacher, gym founder, and wrestling coach who now helps businesses gr...

As a business owner, affiliate marketing is one traffic source you should consider if you haven't already. And since it's almost the end of the year, you're probably starting to plan for 2022. So take a break and listen to this episode to learn how you can increase your revenue with affiliate marketing.  Today's guest is affiliate marketing expert Amber Spears, Co-Founder of East 5th Avenue ,...

Many freelancers want to venture into copywriting but oftentimes come up short when it comes to writing compelling copy. Copywriting goes beyond just writing words or sharing a great story. Successful copywriting creates an emotional reaction in its readers. Every word should trigger a strong emotion for the reader. Most of the time, people buy products based on how it makes them feel and not logi...

With the surge of online businesses, comes the demand for credit card payment solutions. New online business owners, who are rushing to accept credit card payments, tend to use Stripe or PayPal because they are easy to set up. So what could go wrong? But it’s not a good idea to rely heavily on either Stripe or PayPal, if you hope to have uninterrupted business operations.  Stripe tends to fre...

Are you selling unique high-ticket training offers, mastermind sessions, or a coaching program? If so, you will need a premium payment solution to accept payments for such offers. Unfortunately, premium pricing carries a lot of risk for banks, so they tend to be extra cautious in dealing with high-risk merchants.  Sure, you can temporarily use payment aggregators like Stripe or PayPal, but th...

Many times, non-US merchants run into issues that most merchants don’t talk about, so they get frustrated when encountering problems they do not understand. If you are a non-US merchant selling in the US market and do not have a US merchant account, it’s best to be aware of your options. There will be times when there are no clear solutions or workarounds to your issue. Today, Maria answers two of...

Copywriting is perhaps the most lucrative freelance career out there, especially since a lot of businesses hire copywriters for a majority of their marketing campaigns. But can anyone become a successful copywriter? How much can you really make as a copywriter? Where do you find premium copywriting clients? These are some of the questions that will be answered in today's episode, as Maria intervie...