Circularity.fm

How do you get organisational buy-in for sustainable initiatives? In this episode, Nhung Kieu, Head of Sustainability at Vorwerk Group, and Michael Kroh, Fellow Materials Engineering and Sustainability Officer at Vorwerk Engineering, share how Vorwerk increased the use of recycled plastics in products such as Thermomix and Kobold vacuum cleaners. Based on Vorwerk’s experience, we discuss how organ...

Mandatory recycled-content targets are expanding, while recycling capacity is not. In this episode, Fridolin Pflüger, co-founder and CEO of HolyPoly, looks ahead to how regulatory recycled-content requirements and carbon pricing are likely to reshape plastics supply chains over the next decade. This conversation explores the future of plastics recycling, highlighting the challenges and opportuniti...

95% of all products contain chemicals, which makes chemistry central to every industrial value chain. But what would it take to make this foundation of European production more circular? In this episode, Frank F. Meyer from Henkel Consumer Brands, Inge Neven from VITO, Prof. Regina Palkovits from RWTH Aachen and the CATALAIX program, Prof. Manfred Renner from Fraunhofer UMSICHT and Fraunhofer CCPE...

How can the metals sector advance circularity while navigating rising demand, resource scarcity and geopolitical pressure? In this panel from the Circular Valley Forum 2025, industry and policy leaders discuss the opportunities and constraints of creating a more circular metals system. The speakers include Inge Hofkens, COO at Aurubis, Dr. Heike Denecke-Arnold, CEO of Salzgitter Flachstahl, Bruno...

How can cross-border cooperation accelerate the transition to a circular economy in Europe’s industrial heartland? This panel from the Circular Valley Forum 2025 brings together three senior public-sector leaders: Susanne Hagenkort-Rieger, Director General of the Economic Policy Department at the Ministry of Economy in North Rhine-Westphalia; Brigitte Mouligneau, Transition Manager at OVAM and Cir...

How to create a successful circular hub for electronics that holistically integrates social and commercial aspects into the model? In this episode, we speak with Timothy Washira, Operations Manager at Close the Gap's Circular Economy Hub in Mombasa, Kenya. Close the Gap first started in Belgium in 2003 with the mission to provide high-quality pre-owned computers and bridge the digital divide. The...

How can a reusable pad company address education, employment, and environmental waste simultaneously? In this episode, Madhvi Dalal, founder of PadMad, talks about why and how she built a social enterprise to tackle period poverty in Kenya, a country where 65% of women and girls cannot afford menstrual products. This crisis leads to girls missing school and exams, forces them to improvise pads wit...

How can fish waste solve a national animal feed crisis and empower local communities? In this episode, Faith Mwende from Sea Ventures explains how her startup tackles the massive post-harvest losses in Kenya's fishing industry, where 60-70% of the catch becomes waste. You'll hear how Sea Ventures creates a circular economy model by collecting this fish waste and processing it into high-quality ani...

How do you build a sustainable e-waste management system in Kenya? In this episode, Jane Muriithi and Thuo Lawrence from E-waste Initiative Kenya (EWIK) talk about their approach to e-waste management across Kenya. Jane describes EWIK's collection model through drop-off points and door-to-door pickups across multiple cities, their repair and refurbishment process, and the challenges of managing di...

How can we transform the textile industry in Kenya to embrace a circular economy? In this episode, Alex Musembi from Africa Collect Textiles (ACT) and Sarah Njau from Green Forest Solutions discuss their collaborative efforts to streamline textile recycling and reuse in Kenya. Alex describes ACT's model of collecting post-consumer textiles through drop-off points and door-to-door pickups, sorting...

How do you build a circular economy for plastic that includes the informal sector? In this episode, Keiran Smith from Mr. Green Africa explains their approach to plastic recycling, which is built on integrating the informal waste collection sector into a formal business. Keiran details their model: a decentralized system of buy-back centers that use a proprietary app for transparent payments, a pr...

What does it take to operate a waste management company in a market where you have to compete with a dump site fee of just one dollar per ton? In this episode, Daniel Paffenholz from Taka Taka Solutions details the realities of building an integrated waste management and recycling company in Kenya. He explains the immense challenge of scaling in a heavily fragmented and informal market, where you...

What does it take to build community in one of Africa's largest dumpsites? In this episode, Cricket Writes from The Artistic Junction Collective talks about the reality of daily life at Dandora Dumpsite and community efforts to create change through art and collective action. Cricket walks us through the physical site and the social structures that govern it: the hierarchy between "big fish" and o...

Can circular entrepreneurship reshape Kenya’s waste economy? In this episode, Richard Kainika (Kenya Association of Waste Recyclers), David Ongare (National Environment Management Authority), and Hanna Dittmeyer (AHK Services Eastern Africa Ltd) share how Kenya is building circular systems from the ground up through informal networks, selective regulation, and everyday business ingenuity. From sec...

How can we create a business case for restoring nature instead of exploiting it? In this episode, Thomas Norman from EcoTree explains how to turn environmental action from a cost into an asset by making people actual owners of trees. Inspired by Denmark's successful bottle recycling system that achieves 92% return rates through financial incentives, Norman shows how this approach can be applied to...

How can a global company cut emissions while growing their business by 37%? In this episode, Katrine Grytter, Corporate Affairs Director at Mars Incorporated, shares how the company is working toward net zero while expanding their business. Mars has reduced emissions by 23% since 2018 while growing sales significantly, showcasing that sustainability and growth can work together. Grytter explains M...

What happens when businesses destroy the very resources they depend on to survive? In this episode, biologist and radio host Alexander Holm explains the biodiversity crisis and reveals how industries are systematically eliminating themselves through overexploitation of natural resources. Nature provides essential services like cleaning water, holding soil together, and pollinating crops that would...

How can conversation become a real driver of circular transformation? In this episode, George Marshall explains why conversations are central to circular change and how to design them to build trust, reach across difference, and motivate action. Circular economy strategies often focus on systems and structures but lasting change only happens when people connect new behaviors to their own identity...

What does it take to build truly regenerative economies? Circularity is not just about recycling or material flows. It also requires transforming how we use land, manage ecosystems, and design business models that work with and not against the biosphere. In this episode, speakers explore how to move beyond technical fixes and address the broader environmental and economic systems that shape regene...

Do we really understand the value of product passports? As regulations like the Digital Product Passport take shape, many companies are focused on compliance. But the deeper question is whether we are using product data strategically: across lifecycles, across systems, and for actual circular value creation. In this episode, speakers explore how data can move beyond reporting requirements to becom...

Can robotics make large-scale disassembly a reality for the circular economy? Automated disassembly is emerging as a key enabler for circular strategies such as repair, remanufacturing, and high-quality recycling. But turning this vision into scalable practice requires technical integration, economic viability, and alignment across industries. In this episode, speakers from robotics, recycling, an...

How can the chemical industry become a driving force for a circular economy? From molecular design to large-scale production, the chemical sector underpins nearly every material stream in the global economy. But transforming it for circularity means rethinking not just processes, but business models, regulation, and collaboration between industry and science. In this episode, speakers from startup...

What does it really take to build a successful textile recommerce model? Product lifetime extension and recommerce are widely seen as pillars of a circular economy, but moving beyond pilot projects requires more than ambition. Brands must confront operational, financial, and customer-facing challenges to scale recommerce in a way that delivers both impact and profit. In this episode, speakers from...

Is circularity the next frontier for German engineering? From industrial automation to in-vehicle electronics, high-performance systems depend on complex, globally sourced materials. This creates serious challenges for sustainability and supply security - but also opens new opportunities for circular strategies that extend product lifespans and recover critical resources. In this episode, speakers...

How can Germany design a workable EPR scheme for textiles? With Extended Producer Responsibility approaching, the textile sector in Germany faces increasing pressure to develop systems that are both legally compliant and operationally feasible. But turning regulation into practice requires coordination across brands, recyclers, and service providers. In this episode, speakers from across the texti...