CIFF Media

We invited Julia Müller, Head of International Business Develop, at advarics – CIFF’s new partner – to the CIFF Media studio to take us through how brands and retailers can benefit from their services. The advarics team is made up by 50+ retail professionals who understand and know the processes and challenges fashion of brands and retailers – making them experts in recreating current flows or opt...

What will be this year’s summer ice cream? What should you listen to? And how do you manage to stay relevant in a fashion industry that’s constantly shifting gears? In this first episode of CIFF x Euroman ‘Arbejdstitel’ Oliver Enné and Kristoffer Dahy Ernst have once again traveled to the fashion fair in Florence, and in the beautiful, scorching hot, and heavily touristy city, the two hosts have g...

With years of experience from the industry Mike Bjørnbak and Line Jakobsen from the Danish department store Magasin shares what it means to work as a fashion buyer all year and during fashion week – tips including everything from ginger shots to excellent calendar skills.

We had the pleasure of having Nina Wedell-Wedellsborg in the studio who is the initiator of the Wessel & Vett Fashion Prize – Scandinavia’s most prestigious fashion design award, founded by the Wessel & Vett Foundation in 2012 to embody its core values of entrepreneurship, creativity, and good business acumen. This Prize underscores the Foundation’s dedication to nurturing Danish design ta...

In this first episode of the podcast series CIFF Media x Fashion Forum , we bring together three voices, each with their unique perspective on the industry: Sanne Sehested, Creative Director and founder of Gestuz; Jacob Tikjøb, Senior Category Manager for menswear and shoes at Salling; and CIFF's Director, Sofie Dolva. Together, they paint a current picture of an industry in motion – and share...

How do you transform 46.000 square meters into a vibrant city guiding visitors through all the brands of CIFF?  Darling Creative Studio knows – a Copenhagen based creative boutique agency focusing on fashion, design, art and much more. The way they work with fashion is by staging it – and this is exactly what they do season after season at CIFF.  We had the pleasure of having Uffe Buchard, Partner...

Kayla Curtis, Creative Editor at Hypebeast , focuses on client and brand-facing work, making CIFF a must for her during Copenhagen Fashion Week. With a strong appreciation for Scandinavian design, she’s drawn to the way Scandinavians blends function with personal flair and playful details. To Kayla, CIFF offers the ideal setting to discover new brands and connect with products on a deeper level –...

Ana Escalante is one of the people we love seeing returning each season at CIFF. As an Associate Features Editor at Who What Wear her work evolves around digging into online trends and figuring out the why behind what people are wearing. This is exactly what she does when walking the halls of CIFF and the streets of Copenhagen where she finds herself drawn to the conversations about buying strateg...

In March the Danish brand Mos Mosh celebrated their 15-year anniversary. And they had a lot to celebrate; 2,500 retailers across Europe, a successful webshop and last year they opened their very first store in Copenhagen – since then they have expanded with stores in Hamburg and Amsterdam. We welcomed Tatiana Christensen, Head of Marketing, to the studio who let us in on how Mos Mosh was created w...

World’s smallest company, with the biggest ambitions. This is how Creative Director and Head Designer Birgitte Herskind describes the Danish brand Herskind. Since 2018 they have been a visible player in the fashion landscape – also on the floor during CIFF as one of many returning heroes we welcome season after season. And from their very first time attending they had some of the best retailers ma...

Biking through Copenhagen on her way to the office in the inner city; this is where Maria-Louise Sørensen, Head of Design at Heartmade, finds her inspiration for the refined, minimalistic styles of the Danish brand mixing bohemian with Scandinavian minimalism. At CIFF 64, Heartmade presented both their SS25 and AW25 collection. Displaying a harmonious play of colors featuring classic hues with a t...

Inspired by his roots in bespoke tailoring and architecture, Charlie shares how a deep appreciation for craftsmanship and form got him into designing eyewear – an ideal match where structure meets aesthetics. For Charlie Lindstrøm, designing eyewear is not far from shaping interiors; both evolves around creating forms that reflect a personal point of view. Through his Swedish eyewear brand Chimi,...

Under the alias The Fierce Walker, Rylé Tuvierra is working as a digital creator and trans activist to champion the work of LGBTQ+ creators. Or as she puts it, she is slaying the world. From her experience of travelling the world and working regularly with luxury brands on their inclusivity efforts she highlights the importance of meeting face to face. When meeting in person you get to feel the en...

Chilling on the beach in Greece, working at the office or walking the streets of New York – YAITTE's timeless, comfortable styles can be spotted in every setting. This is the essence of the London-based brand YAITTE, brainchild of Head Creator and Founder Danielle Windsor. With roots based in travel and a classic timeless aesthetic the aim is to create diverse pieces that will last not just for se...

Many brands focus on creativity but struggle with the technical, data-driven side of e-commerce. Not Selling Liquid fills this gap, acting as an extension of a brand’s team to drive growth through strategy, sales optimization, and digital marketing. From inventory planning to performance marketing, they help brands make informed decisions based on real data—understanding what sells, when to restoc...

Sune Bjerregaard, Founder of Refined Networks, brings his experience as former CEO of Masai to the table. He shares how Refined Networks is the ultimate gateway for fashion brands looking to enter the UK market. With major retailers like John Lewis, Marks & Spencer, Next, and Selfridges shaping the landscape, brands must be experts in driving online sales—especially since 52% of all apparel in...

Woods Copenhagen is redefining skincare by bridging science and nature, harnessing the power of Nordic flora to create potent, clean formulations that heal and protect. Learn more about the skincare brand, their core products and what they got out of their time being at CIFF.

How did covid impact design? The German brand FRNKOW is a good example of this – a brand build on Founder Frank Lin’s dream to build a bridge between menswear, underwear and loungewear. In January he returned to CIFF for the second time as one of 40 German brands joining us in Copenhagen in the Neudeutsch Collective.

Three products, multiple functions. This is how Lina Kling Founder of Matcha Routine works with decreasing the overwhelming selection of beauty products meeting consumers everyday. At our 64th edition she was a part of the NEUDEUTSCH Collective and took some time of the floor to drop by the CIFF Media Studio for a talk about the vision behind her beauty brand – a brand catering to both humans and...

Tailored to create no waste – this is how streetwear tailor SPSR continuously work with resources. The Stuttgart located brand’s goal is to modernize the rules of tailoring and fashion retail and make made-to-measure fashion available to everyone, cause as Founder Samy El Menshawi puts it: “A man in a suit, is a man in a suit”.

From her time working for both big and small fashion brands, Angelika Kammann Founder of Société Angélique has experienced how sustainability was not at the forefront. This created a desire to establish change in the industry, why she founded Sociéte Angelique where she focuses on carefully selecting each piece and designing items that lasts and is not depending on a specific trend.

Before heading over the Atlantic to join CIFF x CFDA showcase for New York Fashion Week, Co-Founder Andreas Palm joined the CIFF Media studio for a talk about how two friends travelling and staying in hotel rooms together inspired them to refine mens underwear – understated, yet elevated and built with purpose and responsibility. By portraying men in a different way they wanted to find sexiness in...

In this episode, CIFF Media welcomes Andreas Gran, Creative Director of the Swedish brand Björn Borg, known for its blend of sporty aesthetics and Scandinavian minimalism. Andreas shares the brand’s story, their focus on detail, and how they see training as a lifestyle rather than a competition. Tune in for an insightful conversation about the intersection of fashion, function, and timeless Scandi...

As the Founder and Creative Director of Neudeutsch, Julian Daynov has played a pivotal role in shaping a unique collaboration between Neudeutsch and CIFF, bringing together the best of Danish and German fashion. In this exclusive CIFF Media interview, Julian delves into the vision behind the partnership, the significance of cross-border collaborations, and the impact this initiative has on the Eur...