Christopher Lochhead Follow Your Different™

On this episode of Christopher Lochhead: Follow Your Different , we sit down with business thinker Joe Pine , the legendary co-author of “The Experience Economy,” for an in-depth conversation about building a career around unique ideas. Joe Pine shares insights from his early days as a self-described nerd at IBM to his role in shaping the field of mass customization and ultimately desi...

On this episode of Christopher Lochhead: Follow Your Different , Christopher yielded his host chair as he joined Tom Schwab in The Podcast Interview Marketing Show to discuss the rise of the Creator Capitalist. Through their dialogue, Christopher Lochhead and Tom Schwab explored why the foundational model of “knowledge work” is swiftly becoming obsolete in the age of artificial intelligence. More...

Christopher Lochhead, the renowned “Godfather of Category Design,” recently took the stage at the Constellations Connected Enterprise 2025 conference and delivered a blistering wake-up call to every business leader, entrepreneur, and innovator hoping to surf the current wave of AI disruption. Far from celebrating the AI gold rush, Lochhead warned that almost everyone is about to repeat the same mi...

In this episode of Christopher Lochhead: Follow Your Different , we are treated to a rare dialogue with John Donovan , renowned technology executive and board member, whose career has spanned transformative eras at AT&T and who continues to shape the strategies of some of the world’s biggest companies. This conversation moves from leadership lessons around innovation and timing, through the cu...

If you’ve ever wondered why so many high school graduates seem ill-prepared for life in the real world, you aren’t alone. On this episode of Christopher Lochhead: Follow Your Different, we have a powerful conversation with education innovator Ted Dintersmith where the broken state of America’s education system is laid bare, and a refreshingly practical vision for the future is explored. The discus...

On this episode of Christopher Lochhead: Follow Your Different , we sit down with Captain Benaya Cherlow , an Israeli-American army officer, strategist, and veteran of both Gaza and Lebanon. In the aftermath of October 7th, when the world witnessed astounding levels of violence and heartbreak, conversations about the Israeli-Palestinian conflict have often focused on the political, religious, and...

The business world rewards those bold enough to bet on seismic shifts; those who don’t just ride the wave, but fundamentally reshape the tide. In a fascinating conversation with Tien Tzuo, legendary founder of Zoura, we get a rare look into category design, entrepreneurial persistence, and the mindset required to rewire an entire industry, as Tzuo did for the subscription economy. As technology co...

When it comes to startup success, few voices are as insightful as Rich Hagberg and Tien Tzuo. On this episode of “ Christopher Lochhead: Follow Your Different ,” these two innovators unveiled the complex tapestry of traits, behaviors, and pitfalls that define great founders. With decades of psychological research and hands-on experience in the tech ecosystem, they’ve distilled their findings in th...

On this episode of Christopher Lochhead: Follow Your Different , in an unfiltered and deeply human conversation with Christopher Lochhead and Eddie Yoon on their Creator Capitalist Conversation, Monroe Jones traces his journey from the experimental studios of Alabama and Nashville to working alongside icons like U2, Stevie Nicks, and David Crosby. Through stories of uncertainty, obsession, and unl...

On this episode of Christopher Lochhead: Follow Your Different , we welcome back Ray Wang , principal analyst and CEO of Constellation Research, for a dynamic discussion on technology’s future. We explore the explosive rise of AI-native companies, the shifting global tech landscape, and the urgent need for U.S. manufacturing revitalization. Ray also highlights NVIDIA’s dominance in AI, the U.S.-Ch...

On this episode of Christopher Lochhead: Follow Your Different , we welcome back marketing leader and author Laura Ries for the conclusion of their two-part conversation. If you haven’t listened to part 1 or would like to remind yourself where we left off, you can check it out here for a quick recap ( FYD 405 ).  Laura shares insights from her new book,  The Strategic Enemy , emphasizing the...

If you’re fascinated by the intersection of deep human connection and legendary entrepreneurship, this episode of Christopher Lochhead: Follow Your Different with Brad Feld is a masterclass. Brad Feld, co-founder of Techstars and Foundry Group, unpacks the profound philosophy at the heart of his new book, “Give First: The Power of Mentorship,” offering both tactical wisdom and hard-won...

On this episode of Christopher Lochhead: Follow Your Different , we sit down with marketing royalty Laura Ries , the daughter of Al Ries and Chairwoman of RIES, to unpack what makes for truly powerful brand building. The discussion, sparked by American Eagle’s controversial Sydney Sweeney campaign, offers a masterclass in cutting through the noise and making brands that dominate for decades,...

In a special episode from the DisrupTV studios , marketing visionaries Christopher Lochhead, Ray Wang, Vala Afshar, and guest Sunil Karkera dive deep into the themes of Christopher Lochhead’s latest book,  The Existing Market Trap . The conversation is a masterclass in modern marketing strategy, category design, and the seismic impact of artificial intelligence (AI) on business. If you’re a market...

On this episode of Christopher Lochhead: Follow Your Different , we sit down with Chris Happ , co-founder and CEO of Virtuous AI, to discuss the urgent need for businesses to embrace AI. We explore how companies have a narrow two-year window to integrate AI deeply or risk being left behind. Chris shares real-world insights on closing the “execution gap” with AI, treating AI as a true business part...

On this episode of Follow Your Different, Christopher Lochhead welcomes “ IRON” Mike Steadman , a former Marine officer, national boxing champion, and entrepreneur into another installment of Creator Capitalist Conversations . Together, they explore Mike’s inspiring journey from military service to empowering Black veteran entrepreneurs. The conversation highlights the importance of identity, resi...

On this episode of Christopher Lochhead: Follow Your Different , the script is flipped and we listen to Christopher Lochhead explore the critical theme of customer obsession, especially within startups on the Building with Buyers podcast , hosted by Anna Furmanov. This conversation focuses on the importance of empathy, both for customers and within teams, and advocates for breaking down department...

On this special 400th episode of Christopher Lochhead: Follow Your Different , Christopher and guest Al Ramadan discuss their new book, “The Existing Market Trap.” They explore the pitfalls businesses face when trying to innovate within established market categories, emphasizing that fitting new ideas into old frameworks stifles innovation. They advocate for category design, which invo...

On this episode of  Christopher Lochhead: Follow Your Different , we have a Dude conversation with the chief Dudes of DUDE Wipes to talk about how they wiped their competition and became the leader in their category. This episode is part of the Creator Capitalist Conversations , a mini-series spotlighting real-life legends who have rejected traditional career paths and built lives around what make...

On this episode of Christopher Lochhead: Follow Your Different , we are treated to an inspiring conversation with Carylyne Chan , a startup founder, investor, and advocate for autonomy and entrepreneurship. This episode is part of the “Creator Capitalist Conversations” miniseries, which emphasizes the importance of taking control of one’s career and life. Carylyne’s journey from...

On this episode of Christopher Lochhead: Follow Your Different , we engage in a riveting conversation with Mike Maples Jr., co-founder of Floodgate and a prominent venture capitalist. This episode, which is a part of the “Creator Capitalist Conversations” miniseries, goes into the themes of entrepreneurship, personal capital, and the transformative power of artificial intelligence (AI)...

On this episode of Christopher Lochhead: Follow Your Different, we have a dialogue with Steve Vassallo , a General Partner at Foundation Capital, to celebrate the firm’s 30th anniversary and explore the evolution of venture capital (VC) in Silicon Valley. We discuss the shift of many traditional VC firms from early-stage investments to a more asset management-oriented approach. Steve Vassall...

On this episode of   Christopher Lochhead: Follow Your Different , Christopher and his fellow Category Pirates explore the concept of retirement, challenging the traditional notion that it is the ultimate goal of one’s career. Instead, they advocate for a paradigm shift, suggesting that work can be a source of meaning, freedom, and joy. They discuss the “big retirement lie,” advo...

On this episode of Christopher Lochhead: Follow Your Different , we engage with psychologists Dr. Christian van Nieuwerburgh and Dr. Robert Biswas-Diener to explore the concept of radical listening. We discuss why effective listening is challenging in today’s fast-paced, technology-driven world and identify cultural and emotional barriers that hinder genuine communication. We’ll also highlig...

On this episode of  Christopher Lochhead: Follow Your Different , we explore the transformative potential of intellectual capital (IC) with our fellow Pirate Eddie Yoon. Intellectual Capital (IC) is a valuable yet often overlooked asset, which can help you to shift from being knowledge workers to creator capitalists. We also discuss the challenges of making complex ideas accessible and highlights...