Christian Media Marketing

In This Episode, You Will Learn: -Different Types of Longings That Marketers Try To Address -Understanding How ALL Spiritual Longings Are Fulfilled In The Spirit -Understanding How To Use The Fruit of the Spirit To Filter Your Content

In This Episode, You Will Learn: -The Origins of Empathy Marketing -Understanding How Jesus Communicated To People -Understanding Why It Is Important That People Realize That They Are Not Alone  

On Today's Episode, You Will Learn: -No Magic Bullet, No Secret Sauce -Everything Is Based Out Of Prayer -Mistakes That Teams Are Making (In Copy, Creative, Headlines, Targeting, Website, and more)

On The Show Today You Will: - Learn About YouTube's Massive Audience Size - Learn About What Is A TrueView Video Ad - Learn 3 Strategies To Use Video Content To Find Seekers (Cards, End Screens, and Search)  

On The Show Today You Will: - Learn About Facebook's Plans To Start Revealing Page Owners - Learn About What A Digital Hero Is - Learn About Facebook's Definition Of Inauthentic Behavior - Learn About Facebook's Community Standards Links to learn more: Article About Facebook's Plans For Page Owner Information Facebook Blog About Protecting Elections Facebook Inauthentic Behavior Up...

On The Show Today You Will: - Learn About The Role of the Dispatcher in an End to End Media To Movements Strategy - Learn About When Might Be A Good Time To Meet Face to Face - Learn About How To Make The First Phone Call - Learn About Security and Other Important Elements To Consider When Meeting

On The Show Today You Will: - Learn About The Role of the Responder in an End to End Media To Movements Strategy - Learn About What Skills A Good Responder Needs To Have - Learn About How The Characteristics Of A Good Responder - Learn About How To Not Argue, But To Instead "Put A Pebble" In Their Shoes

On The Show Today You Will: - Learn About The Role of the Marketer and Content Creator in an End to End Media To Movements Strategy - Learn About What Skills A Good Marketer Needs To Have - Learn About How The Ads Are Just The First Part Of The Role - Learn About How This Role Works With The Other Roles On A Team  

On The Show Today You Will: - Learn About The Difference Between Cynics and Seekers Within Social Media Outreach - Learn Why It Is Important To Build A Custom And Look-A-Like Audience For Targeting - Learn About How It Is Important To Manage Your Ad Responses - Learn About How To Challenge Your Assumptions About The Seekers And The Media Needed To Reach Them

On The Show Today You Will: - Learn About Google Analytics (What It Is & Why It Is So Powerful) - Learn About How Your Paid, Organic, and Direct Traffic Are Interacting On Your Site - Learn About Filters That You Can Use To Make Your Data More Accurate

On The Show Today You Will: - Learn about 7 (actually 8) FREE tools to help find content - Twitter - Feedly.com   - Reddit - Apple News - Google Trends - Google Ads Keyword Planner - Quora - Flipboard  

On The Show Today You Will: - Learn about Custom Audiences - Learn how to create a LookaLike audience from your custom audiences - Learn about ways to use a Lookalike audience in ad targeting - Learn about creating retargeting ads for people who have done specific things like download a Bible or messaged you -Get a FREE download of a step by step process for creating a custom and/or lookalike audi...

On The Show Today You Will: - Hear about the most important step in digital marketing within Facebook and Instagram...the Facebook Pixel - Learn where to go to get your Facebook Pixel Code - Learn about the Facebook Event Setup tool - Learn about creating a custom audiences based off of a url or button click -Get a FREE download of a step by set up of the pixel and Event Setup tool

On The Show Today You Will: - Hear About The Growth of Instagram - Learn About Instagram Story Ads - Learn About Instagram Carousel Ads - Learn About Instagram Feed Ads -Learn About A Software Tool That Can Help Make Great Videos

On The Show Today You Will: - Learn 4 Key "C's" to help you craft better ads and move people to a point of conversion

On The Show Today You Will: - Hear About A New Social Media Channel Called Tik Tok - Learn About Facebook's Changes To Mobile Ad Text Length - Learn About Facebook's Changes To Transparency, Branding, Videos, Algorithms, and More - Learn About Google Ads Use Of Artificial Intelligence

On The Show Today You Will: - Meet Chris, who is one of the lead developers and designers of a follow-up system called "Disciple Tools" - Learn why follow-up systems are important - Why Disciple Tools was created - What security thoughts have gone into this follow-up system   To know more about Disciple Tools, you can go to https://disciple.tools  

On The Show Today You Will Learn: - What brought this team to want to try using media to find seekers - The first thing they did to get started (and the unexpected result) - How God has blessed them so far - Advice they have for other teams looking to get started using media to find seekers

On the Show Today You’ll Learn: - Compare digital marketing to fishing - Compare digital marketing to a real conversation - How to move someone through a marketing funnel via Awareness --> Engagement --> Spiritual Lead --> Conversion - Trigger actions - How to follow-up with users who have completed a certain action (e.g., download the Bible) with Facebook custom audiences and ads -...

In today's episode you will learn: 1. How the bidding process works 2. How bidding, placement, relevance, and audience selection can impact costs 3. What ad objectives are working right now at the lowest costs

On the show today you'll learn: -Key Objectives When Creating Content -What Metrics You Should Be Monitoring When Running An Ad Campaign -What Different Metrics Are Including Relevance, Clicks, Conversions Rate, Frequency, and more -What To Do About Ad Fatigue 

On the Show Today You’ll Learn: - How a mission team used social media marketing to get a video in front of 3/4ths of a city -  Lessons learned from doing M2DMM (Media to Disciple Making Movements) - How dissatisfaction drove this team to try new things - Advice for a team or church that is just getting started - How to do an A/B test within your social media campaigns

On the Show Today You’ll Learn: - Two mindsets that are critical to a Media to Movement methodology: Patience and Purpose -  How to begin with the right expectations - How to give the Facebook algorithm enough time to respond to your specified audience - How to evaluate the frequency and costs of ads - How to increase ad spend without breaking the Facebook algorithm - What is the purpos...