choice Magazine

Send us Fan Mail Buyers rarely say no because your headline is off by a word or your price is a tick too high. They hesitate because something in your offer, your proof, or your process doesn’t feel safe yet. We sit down with business strategist and five-time certified coach Marci Rossi to unpack the trust risk connection and why a clear safety net can turn curiosity into coaching clients. Marci e...

Send us Fan Mail What if the strongest lever in your coaching isn’t a better framework, but deeper self-trust? We sit down with social leadership coach Gloria Custodio, PCC, to unpack why grounded presence beats perfect structure, how to navigate “wonky” moments, and what to do when confidence takes a hit. Gloria shares a pivotal training story that reframed her approach: trust your gut, measure i...

Send us Fan Mail Ever watch a team light up in a workshop only to slide back into silence the next week? We dig into why that happens and how to create change that actually sticks by revealing trust instead of trying to teach it. With master certified coach and author Georgina Woudstra, we unpack a practical, emergent approach that helps teams make real contact, notice hidden dynamics, and run sim...

Send us Fan Mail Trust is the real currency of coaching, and we’re putting it under a bright light. With pioneer coach and ICF founding member Kimberly Jackson, we trace trust from the first moment a prospect encounters your work to the way you close an engagement and keep growth alive afterward. Kimberly lays out simple, powerful moves any coach can adopt today: teach freely without the bait-and-...

Send us Fan Mail Trust isn’t a buzzword for coaches and leaders; it’s the operating system that makes real change possible. Gary sits down with team and group coaching pioneer Jennifer Britton to unpack how “micro moments” in conversation compound into “macro shifts” in behavior, culture, and performance—especially as AI speeds up the flow of information and tempts us to skip the pause that create...

Send us Fan Mail Trust isn’t a nice-to-have in coaching; it’s the medium everything flows through. Garry sits down with executive and leadership coach Jenna Stoliker to unpack trust as a living competency—one that’s built daily through intention, awareness, and alignment with values. Drawing on decades of research carried forward through the Trust Within framework, Jenna breaks trust into four obs...

Send us Fan Mail Trust isn’t a nice-to-have in coaching; it’s the engine that powers real change. Gary sits down with coach and author Marlee Carlos to unpack why trust in the client, the process, and ourselves transforms conversations from advice-giving to insight-building. Marlee names the three crutches that quietly derail sessions—expertise, experience, and control—and explains how even well-i...

Send us Fan Mail Trust shouldn’t be a mystery you feel in your gut and argue about later. We sit down with executive and leadership coach Charles Feltman to turn a loaded word into concrete moves you can see, measure, and improve. Charles shares his four-domain model—care, sincerity, reliability, competence—and shows how it transforms the unhelpful “all or nothing” mindset into targeted, fair asse...

Send us Fan Mail Trust isn’t a soft skill; it’s a biological signal that tells the brain whether to defend or explore. Garry sits down with Dr. Monique Sallaz—coach, PhD, and expert in applied neuroscience and neurodiversity—to unpack how oxytocin, the amygdala, and the prefrontal cortex shape psychological safety and real behavior change. We move past intuition and into practical science, showing...

Send us Fan Mail Trust doesn’t just make coaching nicer; it makes coaching work. We sit down with executive and team coach Dumisani Magadlela to explore why trust is the currency of transformation, how rapport becomes a deliberate practice, and what it takes to create a truly safe space where leaders can speak plainly, choose boldly, and act with integrity. From first-contact digital sessions to d...

Send us Fan Mail Trust isn’t a vibe we hope for; it’s a set of behaviors we can name, practice, and renew. We sit down with leadership and career development coach Flo LaBrado to turn trust from a fuzzy concept into a shared language that makes coaching safer, braver, and more effective. We break down the four distinctions of trust popularized by Charles Feltman—care, sincerity, reliability, and c...

Send us Fan Mail When language gets policed, coaching gets harder—and trust is the first casualty. We sit down with leadership coaches and authors Amber Mays and Sukari Pinnock Fitts to unpack what happens when executive orders and corporate policies restrict DEI conversations, and why that “muting effect” changes how clients show up, how coaches contract, and how integrity is tested in the room....

Send us Fan Mail Some conversations feel like a deep breath you didn’t know you needed. This one does more than name the chaos of hybrid work—it gives you a clear, humane way through it. We sit down with leadership coach and facilitator Newell Eaton to unpack how trust becomes the operating system for modern teams, especially when time is tight, change is constant, and the room is mostly a grid of...

Send us Fan Mail Coaching supervision and social justice might seem like separate domains, but they share a powerful intersection that can transform coaching practice. DeBorah "Sunni" Smith reveals how these complementary frameworks create space for deeper awareness, innovation, and meaningful change. Supervision offers coaches a reflective container—often called a "safe space"...

Send us Fan Mail Microaggressions aren't just about race—they can happen to anyone who feels marginalized. Master Certified Coach Cheryl Procter-Rogers reveals how these subtle slights create "little cuts that become bigger wounds" over time, affecting everything from workplace dynamics to personal confidence. Drawing from over 40 years of experience, Cheryl shares her powerful &quo...

Send us Fan Mail Shaunda Thompson opens a powerful window into the unique strengths BIPOC coaches bring to leadership development through their lived experiences and embodied wisdom. As an executive life coach, career strategist, and pre-licensed therapist whose leadership journey began as a US Army non-commissioned officer, Thompson speaks with authenticity about creating coaching relationships t...

Send us Fan Mail What does true fairness look like in professional certification? Carrie Abner, Vice President of ICF Credentialing, pulls back the curtain on a groundbreaking initiative that's transforming how coaches around the world become certified. Four years ago, amid growing social conversations about equity, ICF leadership asked themselves a challenging question: were they truly livin...

Send us Fan Mail What does it truly mean to lead with social impact? Dr. Daphne Watkins, researcher, professor, and executive coach, takes us on a profound journey exploring leadership that prioritizes uplifting marginalized voices over personal advancement. Drawing from her remarkable career transition—from two decades researching Black men's health to coaching leaders across racial and cult...

Send us Fan Mail What happens when a doctor prescribes "having fun" as treatment for chest pain? For wellness coach and ethnic studies professor Janet Stickmon, this unexpected prescription became a turning point in understanding how joy functions as essential medicine—particularly for those experiencing racial battle fatigue. Stickmon introduces us to the powerful concept of "count...

Send us Fan Mail Cultural representation in coaching matters deeply, yet the stark reality shows an alarming gap – only 2% of coaches identify as Latino/Latina while they represent 19% of the US population. This eye-opening conversation with Dr. Annmarie Caño explores how we can transform the coaching landscape to become truly inclusive for Latin leaders and coaches. Drawing from her 25 years of e...

Send us Fan Mail What happens when systemic barriers persist in an industry built on personal growth and transformation? Dr. Pamela Larde pulls back the curtain on coaching's diversity challenges and shares a groundbreaking approach to creating change. The coaching profession prides itself on fostering human potential, yet faces the same diversity and inclusion hurdles as many industries. Dr....

Send us Fan Mail Dr. Shankar Subramaniam & Dr. Mukhunth Raghavan unveil their groundbreaking Illuminant framework, designed to help coaches support immigrant professionals navigating leadership challenges in unfamiliar cultural landscapes. Drawing from their personal journeys as immigrants, both experts share powerful insights into the complex realities faced by those seeking to lead in new cu...

Send us Fan Mail What happens when racial and cultural differences show up in coaching relationships? Social leadership coach Gloria Custodio brings her multifaceted experience spanning law, business, education, and nonprofit leadership to tackle this critical question during a time of heightened political polarization. Gloria introduces us to the powerful distinction between cultural competence a...

Send us Fan Mail What happens when we bring our cultural heritage into our coaching practice? Mo Fong, founder of the Asian Women Coaching Collective and author of "Culturally Responsive Coaching," reveals how understanding our cultural backgrounds transforms coaching effectiveness. "Culture is invisible," Mo explains. "We're wearing different colored lenses in how we...

Send us Fan Mail What happens when the power of filmmaking meets urgent climate challenges? The answer lies at the intersection of storytelling and action, where narratives become catalysts for meaningful change in our warming world. Hajnal Molnar-Szakacs, Director of Artist Accelerator and Women at Sundance Programs, takes us behind the scenes of a groundbreaking partnership between the Sundance...