Channel Voices

I'm delighted to speak with Maeve O'Connell, a channel professional with wealth of experience in channel operations. In this episode we learn how companies evaluate, choose and implement partner systems. This is not a small task and typically requires involvement from all departments. External Links: Maeve's LinkedIn Profile Channel Voices is currently sponsored by Meter (https://ww...

Today, I have the pleasure to speak with the Vice President Global Channel Partnerships at Everbridge. She has worked in the channel for over 5 years and we'll dive in to her experience of launching new channel during the Covid-19 pandemic. External Links: Jasmina's LinkedIn Profile Road to Recovery Spring Symposium Channel Voices is currently sponsored by Meter (https://www.meter.com/ch...

Today's guest, despite her young age, comes with a wealth of customer and partner success experience gathered in the world of SaaS. As of September 2019 she's been leading the Global Partner Success organisation at Signavio. In this episode she shares her knowledge and how-to around starting a Partner Success organisation and when a company should start implementing it as part of their C...

In this episode, Oliver Roth, co-founder of Prianto reveals the benefits of partnering with Distribution Partners and we draw from his own experiences. We discuss how and when should software vendors consider Distribution as part of their Channel Go to Market strategy and find out in detail what makes these partnerships successful. Prianto - Prianto GmbH was founded in 2009 in Germany by William G...

Despite so many different marketing strategies being taught at universities, unfortunately partner marketing isn't one of them.  Who do you hire for a channel marketing position?  How do you develop a partner marketing strategy?  What do partners need and how do vendors measure the ROI of channel marketing programs?  Joan Groleau, (Senior Director, Partner Marketing at Globalization Partners)...

Jay McBain goes back in time to tell us about his career in channel and also reveals the one thing he wish he knew before starting in channel 26 years ago. The IT Channel is an ever evolving and complex ecosystem. Keeping rules of engagement simple is one of the most important aspects of a channel leader's job. Jay gives an example from the past, where partner organisations had to employ full...

"Partners are amazing companies and I I love working with partners because they're super smart..." - Kim Lasseter We've all heard of Partner Programs, right? - These are the rules of engagement between the vendors and channel partners.  But...  how do these get designed?  where do you start?  who needs to be involved in the process and what are the priorities?  what benefits to...

Channel Account Manager - a vendor's frontliner in the channel ecosystem. Matt Scotney-Jones educates us on what the job of a Channel Account Manager entails, what it looks like in reality and tells us how this role has been changing and evolving throughout challenging 2020. From webinar fatigue to what keeps a Channel Account Manager up at night... External Links: Blog Post -> 9 Channel K...

Hello, welcome and thank you for tuning in to Channel Voices, the podcast for future channel leaders, where we learn the ins and outs of partner ecosystems through casual conversations with channel professionals from a variety of industries, partner types and geographies. My name is Maciej and I’m your host. Please make sure to subscribe.  Channel Voices is currently sponsored by Meter (https://ww...