Sharper B2B Marketing

Channel Marketing Champs

Business EN ↓ 30 episodes

Need to maximise MDF, pump up partnerships, amplify alliances, and rip it up with ROI? Then let's get ready to rumble! Step into the ring with the best and the brightest channel marketers as they share their hard won insights, top tips, and expertise.

Author

Sharper B2B Marketing

Episodes

Solving the Co-Branding Conundrum, with Sarah Glastonbury 26.02.2025 14:16

On this episode, Sarah Glastonbury, Head of Marketing at Creative ITC, joins host Russ Powell to share some top tips for channel marketers. Sarah gives her perspective on how partners should manage vendors; how to juggle branding needs and the importance of doing absolutely everything with people firmly in mind.

The Four P's of Channel Marketing, with Dave Hughes 26.02.2025 28:25

In this bumper-sized episode, Russ is joined by channel marketing veteran, Dave Hughes, Marketing Manager at Ampito Group. Dave highlights the vendors that are doing partner programs right (and some who aren't), as well as his top tips, including The New Four P's of Channel Marketing .

Be Fast, Be Flexible, Be Focussed, with Natalia Marusic 26.02.2025 20:36

On this episode of Channel Marketing Champs, Russ is joined by Natalia Marusic, Alliance Marketing Manager at Lenovo. Natalia shares insights from her illustrious career; including the unique perspective she gained from working as a BDM; the importance of marketing/sales alignment and her 3 keys (plus 1 bonus) to success in channel marketing.

Building Award-Worthy Channel Campaigns: A Guide, with Joel Harrison 26.02.2025 15:45

This episode of Channel Marketing Champs features Founder and Editor-at-Large of B2B Marketing, Joel Harrison. Joel shares his vast industry knowledge, including tips on proper activation and alignment of channel marketing programs, and what it takes to build an award-winning channel campaign.

"Channel Marketing is Dead" (Except it isn't), with Simon Edward, ex CMO IBM 11.02.2025 18:33

Our debut matchup on Channel Marketing Champs is Simon Edward, a man with boundless industry experience, including 35 years at the mighty IBM. Simon joins host Russ Powell, as they discuss 'heartbeat' marketing; embracing a digital-first partner model; friction-free vendor-partner relationships and everything in between.