Channel Chats with Tina

Tina, Harry, and special guest Candace Mitchell, Channel Marketing Manager at Juniper, begin by explaining online marketplaces. In this extended length “Taylor’s Version,” our hosts also dive into why Taylor Swift’s artistry is like an invisible string connecting their happiness, peace, and their own careers. This follows discussion on how marketplaces work, who can join, and what they mean for th...

Tune in as Tina and Harry talk about more tools you can use to help you sell. This episode is all about use cases, showing how Juniper and our partners combine forces to meet customer needs. Tina shares what goes into a powerful use case, where to introduce them in the nurture process, and how they show prospects what to expect. All that, and Tina’s Top Two, in the Use Case Episode of Channel Chat...

The power of personal relationships for channel marketers can’t be denied. Whether you meet your next customer at mixers, networking events, ice cream socials or PTA meetings, the connections you make are going to drive your next wave of sales. Join Tina and Harry as they talk about the importance of networking, how to keep in touch, and how to cultivate those connections. Maybe it really is about...

When you’ve been in the marketing business for over two decades, you learn some things. Dig out your iPod and tune in to The Evolution Episode of the Channel Chats podcast to hear Tina reflect on how changes in technology have changed marketing and how marketers can adapt. She’ll share her perspective on an industry in flux and why it’s important to evolve, along with the challenge of adapting to...

There’s gold in those leads, and in this episode of Channel Chats. In this episode, Tina and Harry mine the ground of prospecting for leads. Where should channel marketers look for sales prospects? Is it weird to look for prospects at someone else’s event? Is cold calling still a thing? Find out how to make the best use of your prospecting time in Episode 9. 

Our special guest is Juniper’s Brand Marketing Director, Jennifer Hirsch, who shares her insights into the most effective platforms for paid media. We also talk about the differences between paid, owned, and earned media and what the appropriate times are to use each.

In this episode, Tina shares her strategic approach to channel marketing so that you can get the most from your marketing dollar. Hear about the fundamentals of a marketing plan and why strategy is critical in this time of tightening budgets. Download the latest episode, and find out about Tina’s resolutions for the New Year that you’ll want to adopt! 

With so much chatter about social media, Tina and Harry dive in to the benefits of building your personal and business brands on LinkedIn. Plus, what to wear in your headshot, when lurking works, and whether posting pictures of your pets makes sense.

In this episode, Tina and Harry welcome their first guest, Dallas-based B2B content strategist and storyteller, Katherine Dollar to the podcast. She discusses the importance of developing a story to engage customers and build brands, and how science fiction is so much more than lasers and robots.

Christmas in the middle of Summer? Tina and Harry dive into advance holiday planning, timing for booking events, personalized cards, and of course, chocolate.

We dive right into data in our big KPI episode! Tina and Harry chat about analytics, reporting, and the joys of TLAs (three-letter acronyms).

Why is event marketing so important? Tina and Harry apply the personal touch to in-person marketing with tips and tricks to create an effective event.

In the premiere episode of Channel Chats with Tina, we meet Tina S. O’Dell, Director of Global Channel Marketing at Juniper Networks. Learn why Tina chose channel marketing, what’s the deal with Ohio, and the joys of carpooling. With Harry Radcliffe.