Illustrado.co

Challenger Brands

Business EN ↓ 27 episodes

This is Challenger Brands Where we talk about brand development, marketing, sales, entrepreneurship and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses. Not the biggest player in your sector? Make an impact by challenging the status quo. In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands. Challenger Brands is hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. www....

Author

Illustrado.co

Episodes

How to Build a Global Brand 22.06.2023 29:43

With the world becoming smaller and smaller with technology, and with fewer barriers to entry, many locally grown brands are eyeing geographical expansion and potentially a global position in the future. In this episode, we delve into strategies on how to build a global brand with guest Michael Broend – Vice President of Global Marketing for PanzerGlass. PanzerGlass is a global leader in screen...

How To Be The Coolest Brand In Your Industry 09.06.2023 29:57

How do you build the coolest brand in the industry? In this episode, we talk with Miguel Rojas - Director of Brand & Marketing at Rove Hotels, UAE - and share actionable insights on how they've been able to cement their reputation as the coolest brand in the hospitality industry in the emirates. When Rove entered the UAE hospitality market in 2016, it felt like the beginning of a fresh ne...