Center Stage

There's no such thing as too narrow of a niche when it comes to how you market your practice. Criminal defense attorneys, regardless of their niche, face unique challenges when it comes to marketing their firm. This week's guest, Attorney Barry Wax, practices criminal defense in Miami, Florida, and has developed a solid and consistent marketing ecosystem that has helped him find a ton of...

Most of the time, you're only focused on what services a specific vendor provides. This week, we're talking about things you can do to get the most ROI out of your vendor relationships. Join John Hinson and guest Nicole Bernard as they discuss the best ways to work with outside vendors.

No, we're not changing our stance about SEO! We are, however, committed to helping you grow your firm in the best ways, which is why we're joined by Google ads expert Brent Baltzer to discuss how to run a successful Google ads campaign and how it can fit into an overall content marketing strategy. Learn more at www.baltzermarketing.com

As employees all over the country leave their jobs in search of better opportunities, you want to make sure you're doing everything you can to keep your most valuable team members on your payroll. This week, we're joined by Molly McGrath from Hiring & Empowering Solutions to discuss ways you can be a more effective leader at your firm to keep your team engaged and enthusiastic about...

Does your firm place an emphasis on educating your audience before all else? Attorney John Koenig has done this at his law firm and it has done wonders for their growth and reputation in their community. This week, John joins us to talk about his firm's workshop strategy and how putting information first has made all the difference in their firm's growth.

This episode is somewhat of a part 2 to episode #41 with Brett Trembly. Attorney Scott Weavile has employed virtual assistants at his firm, and joins us to talk about his experience and the benefits of having virtual assistants working for him. 

How have we not covered branding on this show yet? It was long overdue, but our friends from BrandFace, Tonya Eberhart and Michael Carr, join us to discuss why a small business owner should focus on their personal brand before any other marketing and why having just a logo and a picture isn't enough. Learn more at www.discussyourbrand.com

 LinkedIn might be the most underrated social media platform out there. For business owners who deal with in B2B, have professional clients, or have a variety of referral sources in other industries, LinkedIn can be a great tool for relationship and authority building. This week's guest, Attorney Frank Ramos, literally wrote the book on how a lawyer can be successful on LinkedIn, and he joins...

For smaller firms, having enough revenue to justify a full or part-time position in house can be difficult. Not only can virtual assistants bridge that gap, they can become valuable assets to your business by allowing you to delegate a lot of work that takes up precious billable hours. This week, Marc sits down with Attorney Brett Trembly, founder of Get Staffed Up, to talk about the ins and outs...

When it comes to hiring, many business owners waste hours sifting through hundreds of resumes hoping to find the best fit. This week, Attorney Allison Williams from Law Firm Mentor joins us to discuss how you can improve your hiring process so that you can be sure you find the right fit for your business. Check out Law Firm Mentor's upcoming Master Class here - lawfirmmentor.net/masterclass

Holding an event, whether virtually or in person is a great way to build relationships, generate leads, and elevate your expertise. Our guest this week, Dan Brian, is the founder of Marketing for Justice, which puts on monthly workshops to help legal markets grow their knowledge and improve their marketing skills. He provides a ton of great insight into how to run your events and mistakes to avoid...

Your firm's receptionist can be so much more than someone who greets visitors and answers phones. They can be an integral part of your marketing, a gatekeeper, and more! This week, Emily LaRusch from Back Office Betties joins us to discuss all of the ways to get the most out of your front desk staff!

Do you have a PR strategy for your firm? Sending out press releases for noteworthy accomplishments can be a great way to gain exposure for your firm and elevate your credibility as the best lawyer in your community. This week, we're joined by PR expert Mickie Kennedy who gives us some great insight into building a PR strategy, along with some mistakes to avoid. Check out Mickie's PR Mast...

 Don't be a door lawyer! In other words, don't take every case that walks through the door. We've talked before about how attracting the right client and taking only the cases you want to take will lead to better success for you in the future. Martha and Levi Norton from Norton Pelt, PLC are great examples of this philosophy in practice and join us on this week's episode to sha...

The goal for almost every business owner is to one day sell for top dollar and get the most out of their lifelong investment. Whether you're approaching retirement age, a serial entrepreneur or you're planning your eventual exit, our guest this week, Ashley Tison, is here to help. We also discuss Opportunity Zones and the potential benefits they can provide your business. Learn more at w...

Only about 25% of law firms have video as part of their marketing strategy, which means there's a HUGE opportunity at your fingertips to really enhance and expand your marketing. This week, Attorney Peter Tragos from the Attorney You Know podcast and YouTube channel joins us to discuss his decision to focus on video and how he's able to create so many great videos. Check out Lawyer You K...

 Have you considered starting a podcast? It's easier than you think! In this meta-episode of Center Stage, we're joined by Robert Ingalls from LawPods to talk about the whys and how-tos of creating a podcast for your law firm! Learn more about LawPods at www.lawpods.com

Having your own book is a huge boost to your credibility and one of the best business development tools you can have. This week, Paula Black returns to talk about the whys and hows of writing and publishing your own book. If you'd like help with this process, contact Paula at paula@paulablack.com for a free guide on the book publishing process, as well as to see how she can personally help yo...

The world of cryptocurrency is an exciting new prospect for humanity that opens the door for so many possibilities. One of those is that it can create a new set of legal issues that will require lawyers to step up. This week, we're joined by legal crypto expert, Attorney Yev Muchnik. She tells us all about what cryptocurrency is, outlines ways it can be incorporated as a new practice area, an...

You may have marketing efforts in place for your firm, but is it a cohesive strategy? Do you have ongoing systems in place to ensure a regular stream of business? This week on Center Stage, our old friend Danny Decker joins us to talk about the mistakes he's seen lawyers make with their marketing, why email is so under-utilized, and the downsides of focusing too much on SEO. Check out Danny&a...

Do you know what your intake process is like? Do you know if it's easy to call your office? Dave Tester joins us this week to talk about how he uses the DISC assessment to tailor his communication with different salespeople, how you can use DISC to help understand your team, and how to overcome obstacles on the phone with different personalities. Check out Dave's work at www.godavetester...

You have your tech, and you have a practice management system. Now it's time to get the most out of it. This week, Daniel Steinberg from Clio joins us to talk about the ways you can get the most out of your practice management system and other technologies and get a great ROI from your investment. Contact Daniel at daniel.steinberg@clio.com and check out his webinar happening July 21st - http...

Covid forced a lot of businesses to go remote in 2020. Did you consider it? Are you still thinking about making the switch now? Shaun Buck from The Newsletter Pro recently made the majority of his business fully remote, and he joins us to talk about that decision and how you can potentially make it work. Want to learn more about The Newsletter Pro and Shaun Buck? Request a copy of Shaun's new...

**Explicit Content Warning** Despite what you may think, niching down in your law practice does NOT limit your opportunities as an attorney to make more money and achieve that elevated expert status. This week's guest on Center Stage, Attorney Marc Wasserman (better known as one of the Pot Brothers at Law), is a great example of how hyper-focusing on a niche can open up a huge number of doors...

Having informative, educational content is the true foundation for any law firm marketing strategy. This week, we're joined by Laura Briggs from Lawyerist to discuss what kind of content lawyers should be creating, where they should be promoting it, and more! Visit www.lawyerist.com to learn more and subscribe today!