cc: Life Science Podcast

Offering customers a lot of choices is a double edged sword. You almost certainly can provide the solution they are looking for - if the are confident about choosing the right one. If not, they might … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

How can you get your marketing message in front of a niche audience of scientists? How can you find them early in the buyer's journey before they even recognize a need? Contextual advertising lets … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Innovation is an essential element of the life science industry. It can also be important for your career. Adrian Pencak shares examples of how adopting innovations has helped his career and how he … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Many small contract research organizations (CROs) don't have a full time marketing person. But they might want one after they listen to this podcast. Olga Torres is the Director of Marketing at … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

A life science startup with a narrow portfolio needs to ensure that its sales team is only pursuing highly qualified leads. With a broader portfolio, you might be able to go after more leads … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

"Lots of good things can happen when you treat a customer right," says Alan Gerstein. While we'd all like to minimize customer problems, they are a natural part of doing business. You can't … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Innovation is an essential element of the life science industry. It can also be important for your career. Adrian Pencak shares examples of how adopting innovations has helped his career and how he … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Life science customers are evolving faster than we are as marketers. Hrissi Samartzidou is working to fix that. She is VP of Marketing in the Biosciences Division of Thermo Fisher Scientific. She … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Do you need funding to move your life science startup to the next stage? Are you considering venture capital? If so, there are a few things those investors would like you to know before you make your … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

How do you establish a brand for a life science startup even before it has a product or customers? I was curious about this process so I talked to Karan Cushman, an expert in the branding of … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Joe Whittaker is a marketing specialist at Horizon Discovery, but he's also the author of his own life science blog, personalizedgenes.com , for which he's grown an audience of over 14,000 people in … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Are you a looking for a new job in life science marketing? Are you a life science marketing or sales manager seeking to hire someone for your team? What do you need to know about finding the best … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

When a customer does a search on your site, can she quickly narrow down the answers or will she have to sort through hundreds of documents to find the answer she is looking for? The challenge is too … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Theral Timpson figured it out early and created a media channel after reading a book. Then he built a business on it. The book is Six Pixels of Separation: Everyone Is Connected. Connect Your … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Storytelling is a word that gets thrown around a lot in marketing circles these days. But from a company perspective, what does that really mean? Why do we tell stories? And, as marketers, why do … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

This episode features highlights from my most popular and favorite episodes of Life Science Marketing Radio from the last year. I include short clips from: How to Change an Organization Through … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Dale Yuzuki started his career as a high school teacher but discovered that the technology of life science was his true passion. Having had a variety of marketing and sales roles in the life sciences… This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Jeremy Schoales has an unusual background for a marketer in life sciences. He came to life science marketing after a career in automotive consumer electronics. In this podcast, he shares what he … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

In this podcast, Marilyn Cox of the Oracle Marketing Cloud shares a case study of how PerkinElmer used marketing automation in conjunction with their events to provide a better customer experience … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

In the first part of this series, I spoke with Guy Page of Pacific Biomarketing about how life science companies can take advantage of marketing automation to improve the buying experience for their … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Maybe you are already using marketing automation and would like to use it better. Or you are just looking into how it might be helpful to your business and want to know how to get … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

When you have a life science startup based on a new technology, your marketing might begin with educating customers and investors about the biology behind your product. Static diagrams may not be … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Are you marketing or selling large capital equipment like refrigerators, freezers, fume hoods where the operational expense, in terms of energy consumption, can be significant over the long term? If … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Many life science companies are creating smartphone apps. Most of the those apps provide resources for scientists in the lab with the goal of keeping a brand top of mind or making it easy to find and … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Social media can be overwhelming. Even if you are just keeping up with friends, right? Understanding how to take advantage of it as part of your life science marketing strategy is an even bigger … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com