Category Pirates

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It (read to you by AI Pirate Christopher) slices through the fog of marketing myths to expose a stark truth—it's not about the brand, it's about the category. Dive i...

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe The 'Me' Disease: Why Personal Branding Is A Lie (read to you by AI Pirate Christopher) slices through the myths of personal branding that have swayed millions since 1997, when Tom Peters first touted the idea as a defense against a brand-saturate...

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe The Problem Is Your Problem explains what it really takes to design and dominate a category. It's all about nailing the problem. If you can frame, name, and claim the right problem, you're not just ahead—you're playing a different game. This mini-...

Most small ‘e’ entrepreneurs (plumbers, painters, mechanics, etc.) intuitively understand branding hierarchy in category design. For proof, look at any local sign for a dentist. BIG FONT: DENTIST Small font: Hannah Mills, DDS. Or, how about your local landscaping company? BIG FONT: LANDSCAPING Small font: Taylor’s Landscaping Since 1991 Or how about your plumber? What does the side of their truck...

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe Crossing The Chasm With Category Science (read to you by AI Pirate Eddie) is where traditional data analysis meets its daring counterpart. Forget the old-school approach of projecting past trends into the future. This audiobook teaches you to wiel...

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe Step off the beaten path with Category Science 101 ( read to you by AI Pirate Eddie), an audiobook that scoffs at traditional data analysis fixated on the rearview mirror. Here, you’ll get the guts to pursue anomalies and the unexpected in histori...

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe Before entering a new business category, it's crucial to understand the waters you're entering — are they filled with sharks or brimming with dolphins? Sizing The Category Prize ( read to you by AI Pirate Eddie) gives you the tools to navigate and...

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe The Big Strategy Lie (read to you by AI Pirate Eddie) rips through the myths that make strategy sound like rocket science. Here, you’ll learn why it’s important to refine your grand plans down to a single, powerful page. This mini-book explains wh...

Personal Intelligence isn’t just another product—it’s a shift in how we’ll interact with technology. Here’s why this matters: AI as the New Standard: Apple is not just adding AI to its lineup. It’s making AI the backbone of how we interact with our devices. This move is about creating a personal intelligence system that’s integrated seamlessly into our lives, so tech is more intuitive and indispen...

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe The Power of Outcomes dives into the transformative power of focusing on outcomes over efforts. It shows how this shift can significantly elevate your professional value and impact by showing that true success and recognition in business come not...

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe Competition Derangement Syndrome plagues many companies, blinding them to new opportunities and stifling innovation. However, Strategy Therapy provides a cure through radical honesty and courage, helping executives design categories anew versus co...

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe The Three Marketing Metrics to Rule Them All, Part 1 will challenge you to rethink conventional marketing wisdom. Because only marketing efforts that drive measurable revenue truly count. You’ll get actionable insights and a no-nonsense approach t...

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe In How to Reframe the Problem and Win , you’ll learn the important process of looking at old problems in new ways. We'll show you how to step outside the typical market battles and carve out your own unique category. It’s all about spotting the ov...

The Experience Economy has morphed with the tech tide, making experiences more personalized, more Instagrammable, and way more immersive. Social media cranks up the need for experiences to be share-worthy—nobody’s posting a bland meal or a dull hotel room. And with VR, AR, and AI in the mix, we’re not just talking about jazzing up reality but creating new ones. Now, consumers aren’t just buying. T...

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe The Annual Strategy Planning Trap reveals the pitfalls that ensnare too many companies and leaders in short-sighted squabbles, instead of charting a course for category dominance. By understanding the forces that drive our obsession with competiti...

Berkshire Hathaway is a one of one, legendary Category Queen of investors. How do we know this? Its annual stockholder meeting, aka the ‘Woodstock of capitalism,' looks more like a sold-out concert of Swifties than a gathering of shareholders.   We Pirates were delighted when Berkshire invested in Apple in 2016, just like when the greatest bands in the world mash-up for the 2016 Superbowl halftime...