Cat & Cloud
Cat & Cloud Podcast
Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com
Be sure to visit the podcast's website and support the creator: catandcloud.com
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Episodes
Why $20 and External Education 31.01.2017 41:21
Couple of fun updates from our lives alone with follow up questions. Do we think External education is worthwhile? Why did we get an SBA loan? Do we think investors are good or bad? Why do we give our team $20 to gift drinks? All of this and more on this weeks episode of C&C podcast. Thanks Wilbur Curtis! Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcl...
When did we know? 21.01.2017 52:04
We partially answer a few questions for Unpacking Coffee, another coffee podcast and then jump into a few questions about communication, teamwork, & our past. Learn about our struggles with leaving previous companies and pursuing our dreams & celebrate our 100th episode with some classic melodies. Cheers & Thanks to Wilbur Curtis Podcast Info and Contact: www.catandcloud.com/podcast I...
live @ LA Marzocco 14.01.2017 1:05:21
Listen to our first ever Live Podcast at the KEXP radio showroom in Seattle where La Marzocco has their first cafe. We take questions from both the internet and the audience: Thoughts on farmers, NDA policy, Roasting, Dialing in and all things great. Special Thanks to LA Marzocco & KEXP for being such great hosts! Enjoy & Thanks to Wilbur Curtis. We have Coffee Subscriptions available @ ca...
High, Low & Give it Away? 31.12.2016 39:07
We had a live Instagram video asking what questions we should answer and so here it is. We close out 2016 talking about our highs & Lows as well as ranting about giving away drinks and how it affects us all. If you haven't, please vote for us at sprudge.com/vote for best coffee podcast, best new cafe & Real Chris Baca on Youtube. We appreciate you all and Wilbur Curtis for the love th...
Tips, Sharing, La Croix, Service Intentions 25.12.2016 54:43
What are some of the tipping models? What do we think about cafe tipping? Sharing knowledge is hard, here's why we think posturing yourself to share and be confident is wise. What's up with trying to improve and implement service in places that are already established? How does the layout play a role? All that and more on this episode of the Cat & Cloud Coffee Podcast. Thanks, Wilbur...
Anne Nylander & Sprudgies 17.12.2016 1:04:53
WE have been nominated for best coffee podcast, best coffee video & best Cafe. Vote Cat & Cloud & Real Chris Baca at sprudge.com/vote In this episode we interview Anne Nylander who has taken on consulting after her long stint in coffee. She has worked with the Specialty Coffee Association of America, Starbucks & more. She talks of her story, asks us some questions about our Values...
Liz Chaiamericano 11.12.2016 52:28
Liz Chai is an avid coffee lover with a background in design. She fell in love with coffee in Atlanta through Octane & Counter Culture Coffee companies. Through the years she has helped with Aeropress Championships, Photographed, Freelanced as a writer and done part time barista work. She has learned a lot through traveling. She took her airstream trailer on a tour of the US while in transitio...
Scott Rao of Light 02.12.2016 1:11:13
Scott Rao has written multiple books about coffee roasting, extraction & theory. His story includes founding coffee shops, studying physics, traveling, blogging, writing & everything in between is very fun. IN this episode he talks application, perspective, context & answers many questions. If you ever wondered, WHO IS SCOTT RAO? Now you can know. Podcast Info and Contact: www.catandcl...
Thanksgiving, Sprudge Article 22.11.2016 52:39
This episode is super fun. We answer some questions about cafe flow, operations, dialing espresso & tasting varieties. We talk about top gun, beans not seeds, and just have a fun time. In a world of running a coffee shop it's nice to blow off steam and reflect on how proud you are of whats happening. Thanks for listening and thanks Wilbur Curtis for everything! Podcast Info and Contact: w...
Hawthorn Coffee, San Diego 14.11.2016 44:57
We had the opportunity to visit San Diego & the coffee scene down there. We worked along side Dylan & his father at Hawthorn Coffee in North Point. This episode shares some of that story, the background on the cafe and a bunch of Baca's beautiful voice. Enjoy! Thanks Curtis! Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcoffee/ Webstore:...
1st, 2nd, 3rd Waves 05.11.2016 45:47
Have you ever heard the term 3rd wave and wondered why we use it, or why people talk about coffee and waves together? This is your episode. We talk Starbucks, Peets, Specialty Coffee, Espresso Machines, La Marzocco & More. This episode has some good history and classic trubaca trash talk. Fun right? Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcof...
BTC By the Cup, Etc. 30.10.2016 34:28
People keep asking how we tuned our espresso machine to make coffee. It's definitely different than brewing espresso and a lot of fun. Chris also rants about serving espresso, dialing in espresso & whether we make it too hard on ourselves. Perhaps we do. Cat & Cloud loves you a lot. Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcoffee/ We...
Hoppers, Grind Settings, Reducing Waste 22.10.2016 35:10
What are some strategies to keeping your grind setting consistent when making a lot of coffee? What are our thoughts on keeping your hoppers clean? How can we reduce waste & what are some things we do at our shop? That and many more fun things in this episode. We recorded in our shop & have some random guests say hi from Verve, Chromatic, St. Frank & Temple. Cheers Podcast Info and Con...
Service, Authenticity, Failure, The Flu 16.10.2016 40:40
Chris is out with the Flu so Jared takes us on a ride through a few service opportunities, answers some questions & updates us on the busyness of opening a cafe. The shop has been open for 2 weeks and it's been insane. How did the motivational based/values based interview questions work for Cat & Cloud? How did Cat & Cloud prepare and pre-market themselves to aid in their attempte...
Honduran Coffee Producer Benjamin Paz 07.10.2016 39:18
Benjamin Paz is a Honduran coffee producer who is near & dear to our hearts. He has produced award winning coffees & we are happy to have one of them in our shop. In this episode we talk about his history, what relationship/direct trade means to him, how it has affected him & his country as well as what motivates him. We also talk about the impact of specialty coffee growth at the prod...
Soft Open? Sure. 02.10.2016 39:43
Chris & I decided to soft open the cafe & it's been super fun. We talk about the challenges as well as how an epic team can soften the blow of how daunting it can be to get running. We also answer a question about approaching roasting & beginning the journey down the road to potentially opening your own place. Thanks for listening, sorry this is a day late. Thanks Curtis & Cal...
How do we benefit? Dial in? 24.09.2016 56:02
In this episode we speak on some of the philosophies we have in our attempts to treat employees with value. We talk about incentives, ideals, profit sharing, & why we are willing to invest in our team. We also talk about medical benefits, the challenges of opening a new company & emotionally connecting with our team. Plus, we answer a couple of questions about Geisha, by the cup & dial...
French Press is Tight, 2nd wave isn't bad either 17.09.2016 35:32
How do we stay motivated? Do we dislike the French Press? How's the shop coming along? Is our crew tight? DUH. Who are we looking to sell to? What are some of our strategies and beliefs? Do we think 2nd wave shops are in jeopardy? What's a clever? Listen & we'll share a bit. Thanks Califia & Curtis Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagr...
Jasper Wilde of Ritual Roasters 09.09.2016 58:41
Jasper is one of the most passionate women we know. She cares very deeply about the coffee craft & it's contagious. She is heavily into the BACC, has competed in barista competitions & is an educator for Ritual Roasters in San Francisco. She talks women's rights, calls us out a bit & speaks about what drives her. This is a must listen. Podcast Info and Contact: www.catandclou...
Training, Wholesale & a New Market 03.09.2016 42:07
Ever wondered what we thought of restaurant coffee? Ever wondered how we would approach a new market? See what tasks Jared used in helping open Verve Coffee Roasters original location & hear Baca's approach to training. Also, Wholesale? What do we believe it should be about? Sourcing too. All in a short episode of awesomeness. Cheers. Podcast Info and Contact: www.catandcloud.com/podcast ...
The World Famous Jen Apodaca 26.08.2016 1:02:06
Jen is pretty seasoned with roasting & her drive to follow her passions is encouraging. This is a very strong woman in life, not to mention coffee & should be considered a role model to all. Jens story is entertaining and educational because of her persistence in self growth. In this episode we talk about Jens presence in roasting for companies like Ecco, Blue Bottle, Royal Coffee & mo...
Roasting Approach, Location Approach, Final Approach... 18.08.2016 55:49
We are getting close to finishing our buildout & people have been asking us about our approach. How do we roast, how do we blend, how did we pick our location & many other fun things. This episode is definitely worth a listen & a share. Thanks, Cat & Cloud Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcoffee/ Webstore: www.catandcloud...
Slate, Liberty Bar, Co-Ops, Brandon Paul Weaver 11.08.2016 1:05:02
Brandon Paul Weaver hails out of Seattle as both a Competition Barista & a Bar Tender. In this episode we talk about our first coffee experiences, views on specialty service, and the parallels between bar tending & being a barista. Brandon helped start Slate Coffee, worked at Zoka & is a pillar of the Liberty Bar which has been renowned for its imaginative cocktails. This guys kicks al...
Age? Gesha? Lots of Chatter. 04.08.2016 38:08
In this episode we talk about the stereotypes around coffee aging. When is coffee to old? Is it possible to have coffee that is too fresh? We give you our thoughts. We also talk about the World Barista Championships & our views on some alternative approaches. Are Barista Championships reflecting the general coffee industry correctly? Finally we just talk a lot in this episode about what is goi...
Manage That Time 27.07.2016 46:17
Managing time and projects is hard & takes a certain level of skill. A lot of the time that skill is not inherent but learned. In this podcast we talk about the different techniques, disciplines, & applications we use to ensure we manage our time properly. How do we stay motivated? How do we get the most done? How are we efficient? How do we stay focused? Learn that & more on this week...
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