Casual Cattle Conversations

In this episode, Shaye Koester-Wanner interviews Lettie Nickell about her journey in creating alternative revenue streams for her family ranch. Lettie shares her experiences in starting an Airbnb from a converted grain bin, the marketing strategies she employed, and how she creates unique guest experiences. The conversation also touches on the challenges she faced, the support from her family, and...

What some see as risks, CJ and Calli Thorne view as opportunities to innovate and strengthen the beef industry. In this episode of Casual Cattle Conversations, we explore the Thornes’ inspiring journey from ranching to direct-to-consumer beef sales and owning Yellowstone River Beef, a local processing facility. Discover how their entrepreneurial spirit and strong faith helped them navigate challen...

Shaye Koester-Wanner and James Berry discuss the importance of organ meats in nutrition, the challenges in the supply chain, and the cultural shifts that have led to a decline in organ meat consumption. They explore the health benefits of organ meats, the birth of Pluck as a solution for incorporating these nutrient-dense foods into diets, and practical tips for cooking and enjoying organ meats. T...

In this episode of Casual Cattle Conversations, Shaye Koester-Wanner discusses the significance of crossbreeding in the beef industry with Dr. Bob Weaber. They explore how crossbreeding can enhance the efficiency and profitability of ranch operations, the importance of discipline in managing crossbreeding systems, and the value added by crossbred cows and calves. The conversation also delves into...

Are you ready to turn your ranch into a profit powerhouse? In this episode of Casual Cattle Conversations, host Shaye Wanner is joined by Ian Wheal and Suzy Wheal to explore the transformative potential of data-driven decision-making in the beef industry. Together, they dive into the concept of a full-circle beef supply chain, emphasizing mutual gain, sustainability, and profitability for ranchers...

Taking time away from the ranch isn’t easy, but it’s essential for mental clarity and family bonding. In this episode of Casual Cattle Conversations, host Shaye Wanner speaks with Cheyenne Schriefer, a rancher and travel agent, about practical vacation ideas for ranch families. From quick road trips to stress-free Caribbean getaways, Cheyenne shares tips on planning trips, finding support while yo...

S7, EP 51 – Are your finances holding your ranch back? In this episode of Casual Cattle Conversations, host Shaye Koester-Wanner sits down with financial expert Jessica Groskopf to tackle the challenges of financial planning for farmers and ranchers. Together, they break down actionable strategies to secure your operation’s future, from estate and transition planning to building emergency funds an...

In this conversation, Shaye Koester-Wanner and JT Jerret discuss effective marketing strategies for ranchers, particularly in the meat industry. They emphasize the importance of understanding copywriting, identifying target audiences, and leveraging direct-to-consumer sales. The discussion covers missed opportunities in marketing, the significance of email marketing, and actionable steps for ranch...

In this conversation, Shaye Koester-Wanner and Terryn Drieling explore the importance of communication in ranching, particularly during high-stress situations. They discuss the role of self-awareness and the Enneagram in understanding personal and interpersonal dynamics. The conversation emphasizes practical strategies for improving communication skills, assessing one's communication effectiveness...

S7, E48 – Discover the importance of uncomfortable conversations in shaping the future of the livestock industry. Dr. Keith Belk discusses insights from the 2024 International Summit on the Societal Role of Meat and Livestock, including science-based communication, ecological impacts, and the need for proactive engagement. Learn how producers can use facts to navigate evolving societal perceptions...

S7, EP 47: In this conversation, Shaye Koester-Wanner speaks with Kelly and Taylor from the Red Angus Association about the challenges and opportunities in the cattle industry, particularly focusing on the pricing disparities between Red and Black Angus cattle. They discuss the importance of marketing programs, the upcoming Sustainable Beef Plant, and the need for better tracking and tagging of ca...

S 7, EP 46 – This conversation delves into the fundamentals of liquid feed in the cattle industry, exploring its usage, economic advantages, and nutritional benefits. Drs. Kelley Neuhold and Kelly Sanders with Westway Feed Products discuss how liquid feed varies across geographical regions, its historical context, and the practical considerations ranchers should evaluate when considering liquid fe...

S7, E 45: In this episode, I sit down with Erin McKnight, a cattle producer from the Sandhills of Saskatchewan, Canada, to explore her journey and the creation of Ranch Academy. Erin shares how Ranch Academy, her online program, equips hired hands with essential skills and knowledge—covering everything from equipment safety and cattle handling to water system troubleshooting. Originally developed...

In this episode of Casual Cattle Conversations, Shaye shares actionable strategies to help ranchers increase both profitability and productivity without burning out. She kicks things off by addressing common misconceptions about productivity—more hours don't necessarily mean more profit. Instead, Shaye highlights the importance of focusing on high-impact tasks that drive the ranch forward. Key Tak...

S7, EP 43 In this episode, Shaye Koester-Wanner chats with Brianna Buseman, a meat scientist for Marble Technologies, about the advancements in technology and automation in the meat industry. They discuss the importance of meat science for cattle producers and the role of technology in improving efficiency and sustainability in the meatpacking process. Takeaways • Meat science plays a crucial role...

S7, Episode 42 🎙️ What’s the impact of mature cow size and ranch profitability? Dr. David Lalman – professor of Animal and Food Sciences at Oklahoma State University – and Shaye Koester-Wanner tackle this question during this thought-provoking podcast episode. David and Shaye discuss the assumed correlation between mature cow weight and feed intake as well as how some cattle are above average in w...

Season 7 – Episode 41 || Shaye Koester-Wanner, Andy Bishop, and Jason Schmidt delve into the intricacies of the Beef Checkoff program, discussing its origins, structure, and the significant return on investment for producers. They address common producer concerns and the importance of effective marketing strategies. The discussion emphasizes the need for transparency and producer involvement in th...

Skyler Moore with Joplin Regional Stockyards and  Shaye Koester-Wanner discuss the evolution of the Joplin Stockyards, the importance of value-added programs for cattle producers, and the challenges faced in the cattle industry today. He emphasizes the significance of reputation and planning for success in cattle sales, as well as the role of video sales and specialty sales in enhancing market opp...

In this conversation, Zack Lindsley shares his journey as a first-generation farmer and feedlot owner, discussing the challenges he faced, the importance of financial literacy, and how technology has transformed his operation. He emphasizes the significance of community involvement and mentorship in agriculture and offers insights into evaluating new technologies for efficiency and ROI. Zack's sto...

In this casual cattle conversation, Shaye Koester-Wanner and Chad Tentinger discuss the innovative approaches being taken in the beef industry through Cattlemen's Heritage and Legacy Beef Co-op. They emphasize the importance of collaboration among ranchers, feeders, packers and retailers to create a profitable and sustainable model for all stakeholders. Chad shares his background in agriculture an...

This one is for meat lovers 🥩 So frock up!🥼 Sierra Jepsen joins Shaye Wanner for a casual cattle conversation about Butcher Solutions LLC – a traveling butcher school founded by Sierra herself and designed to ‘meat’ butchers where they are at. From new to old meat lockers and experienced butchers to rookies, Sierra knows how to help you and your team maximize the resources you have to provide a...

In this eye-opening episode, I explore the innovative world of repurposing materials with Damon Carson, founder of repurposedMATERIALS. We uncover how farmers and ranchers across America are finding creative solutions to common challenges using discarded industrial items. From billboards transformed into hay tarps to street sweeper brushes reborn as cattle back scratchers, Damon shares a treasure...

Are you looking to boost your cattle's nutrition without breaking the bank? In this eye-opening episode, I sit down with Dr. Karl Hoppe, a seasoned extension livestock specialist in North Dakota, to explore innovative ways to enhance feed quality and reduce costs on your ranch. Drawing from his years of experience, Dr. Hoppe shares invaluable insights into the often-overlooked aspects of cattle nu...

Are you looking for innovative ways to boost your calves' weight gain without breaking the bank? In this eye-opening episode, I sit down with Mark Johnson, a professor at Oklahoma State University, to explore the potential of creep grazing as an alternative to traditional creep feeding. Drawing from his rich background in commercial cow-calf operations, Mark shares valuable insights into this cost...

As I celebrate five years of hosting Casual Cattle Conversations, I'm taking a moment to reflect on the incredible journey that has shaped my understanding of the beef industry. From those early days of fumbling with podcast logistics to now hosting a thriving community of ranchers and industry professionals, the growth has been nothing short of humbling. In this special anniversary episode, I'm o...