Reuven Kirshner
Career Canvas
Welcome to the Career Canvas podcast, where we add color to the careers and lives of future industry leaders. Host Reuven takes inspiration from podcasts like "How I Built This," but with a focus on the people who helped founders achieve their dreams. The podcast aims to paint a picture of different professions, including the paths taken to reach them, and learn about guests outside their 9-5, from interests to side-hustles and volunteer work. Whether you're starting your career or looking for a change, join us as we explore the painted layers of some amazing people's careers and achievements.
Author
Reuven Kirshner
Category
Podcast website
Latest episode
Aug 6, 2025
Where to listen?
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Episodes
Networking with ESN Founder Helena Baker - Episode 51 (SMB #14) 04.01.2025 40:36
Get your 60-second pitch ready! Networking is one thing, but starting your own business at 22 is another. Meet Helena, the dynamic force behind the premier English Networking Group in Israel. She's a master connector, bringing businesses together through her incredible annual mega event amongst other ventures. Tune in to hear a candid story about the do's and don'ts of networking and starting a bu...
PR with Ariel Shapiro - Episode 50 (SMB #13) 29.12.2024 31:41
PR is not dead. Public Relations is very much alive and giving companies a huge boost in exposure to the correct markets. But no, it doesn't mean that Ariel knows tons of reporters. Ariel's voyage from school teacher to marketing/PR expert is nothing short of sensational. Listen as he debuncts all kinds of myths about the industry and explains the value of focusing on a niche market - in his case...
Earnee Parenting App with Ely Lenik - Episode 49 (SMB #12) 25.12.2024 43:50
Ice cream for breakfast? The parenting app, Earnee, was born at the height of the Covid-19 pandemic. Ely, a CS and product management professional, and his wife Michal, a UX designer, searched for a way to manage the chaos of their three kids being home all. day. long. They couldn't find what they needed, so they - alongside their neighbors and like-minded friends - created it! Listen to Ely's par...
FP&A with Josh(y) Starr 15.12.2024 26:13
Do you know what FP&A is? Is your curiosity piqued? Josh(y) and I nerded out on our love for spreadsheets and industrial engineering and how the synthesis of these found him the perfect gig. Don't underestimate the power of Excel and LinkedIn Learning (Lynda) along with staying active and healthy. Like and share episode 48 of Career Canvas!
Publishing with R Tzvi Goldstein - Episode 47 (SMB #11) 08.12.2024 31:00
Do you have an idea for a book but don't know where to start? Maybe you have 200 pages sitting on your computer and you need someone to polish it and make it shine? (I’m not the only one, right?) Tzvi Goldstein lays out the different steps of writing and publishing a book, something he knows from personal experience both helping others as well as from authoring a sefer, Halachik Worldviews. Tzvi t...
Founder Content with Andrew Jacobson of ADJ Strategies - Episode 46 (SMB #10) 03.12.2024 37:27
Andrew knows the power of taking bold risks and embracing the grind to uncover the right opportunities. At just 23, he moved to Israel with little more than a few thousand dollars, a philosophy degree, and no connections to the Israeli tech scene. Despite the odds, Andrew landed a role in investment banking and later worked alongside Michael Eisenberg at Aleph. These experiences set the stage for...
Frontdesk & Dabru Podcast Studio with Daniella Hellerstein - Episode 45 (SMB #9) 25.11.2024 37:52
Some entrepreneurs start a business and others buy a business. Daniella has done both. Listen to how Daniella has reinvigorated FrontDesk (think of we work with room and doors), opened her doors for evacuees and reservists for the past year, and run a special program in her podcast studio Dabru for those personally affected by the wars to share. By the way, this episode was recorded in this gorgeo...
Journalism with Danny Wicentowski - Episode 44 17.11.2024 45:58
You might already be a journalist. That article you wrote might be published in 3 different methods. Danny Wicentowski is an accomplished producer covering local stories and investigative reporting in both audio and written forms. Just listen to the way he asks questions. Danny talks ethics, fact checking, hijackers, a haunted house wedding, and so much more! Enjoy episode 44 of the Career Canvas...
Magic / Mentalist with Shlomo Levinger - Episode 43 (SMB #8) 03.11.2024 53:20
How did he do that?! Shlomo Levinger is a fantastic Magician and Mentalist. You'll hear the energy and excitement Shlomo brings to his profession from the first moments of the interview. This personality, he says, might be more important than the magic. Listen to how his community offered a unique opportunity for an ambitious teenager, the hustle he puts in from his early days, how he met Mike Tro...
Senior Marketing Manager with Zisse Mueller - Episode 42 29.07.2024 31:39
Have you ever heard of a fun law firm? As the senior marketing manager, Zisse teaches how she positions her law firm to creatively bring lawyers together and gain and retain clients in a fun way. Zisse shares insights how preparation and presentation can win the room and how her basketball tournament brought competing law firms to "court" for a shared, charitable reason. All of this and more on ep...
Physical Therapy with Shlomo Hammer - Episode 41 14.07.2024 42:17
Following a lifelong passion means imparting an extra layer of care and professionalism. Shlomo really gets it. He personally experienced many of the injuries his patients come to his physical therapy practice to treat. Shlomo explains the process to become a physical therapist, the pros and cons of opening a private practice, the difference between a PT and an Orthopedist, if you should run baref...
Experiential Education with Adam Drucker - Episode 40 08.07.2024 50:47
Authenticity is the greatest trait to bring into education. That and the willingness and desire to meet people where they are and give them a higher place to reach. Rabbi Adam shared his journey into experiential education, the balance it finds between formal and informal teaching, and how it infuses intentionality into action. Adam's education reaches beyond the classroom to weddings as well. Lis...
Music Production with Ben Wallick - Episode 39 (SMB #7) 02.07.2024 39:02
What goes into making a song? Ben shares an inside look into the technical and emotional aspects of producing and mixing music. Ben discusses how being a bass player was instrumental in his journey to being facilitator. Learn the pros and cons of being a business owner and how to pivot to different business opportunities (podcast post-production). All this and more in episode 39 of the Career Canv...
King of Facebook Ads with Azriel Ratz - Episode 38 (SMB #6) 23.06.2024 48:55
What do you do when you have a proven idea that makes a lot of money but the world isn't ready for it? Azriel happened upon the value of Facebook ads when he was working in a nonprofit. He quit his job and started trying things to grow his business. A lot of things. His insight is important and entertaining to striving business owners. Get ready to meet the "King of Facebook Ads" and be inspired a...
Technical Project Management with Eliane Barnett - Episode 37 18.06.2024 40:18
Wait, what is a technical project manager? Is that like a product manager? What's the difference from a project manager? Eliane has worked for some impressive companies helping run complicated projects for internal and external stakeholders. But her meticulous methodology goes beyond her office work. Eliane is a mother of 5, master baker and swimmer. Learn and be inspired by Eliane in and out of h...
Women's Nutrition with Lauren Allen - Episode 36 (SMB #5) 09.06.2024 36:33
"You won't get pregnant naturally." Lauren shares her journey from hearing those words and awaiting fertility treatments, to changing her lifestyle and getting pregnant. Desperate for information, she discovered a natural way to battle PCOS through lifestyle changes. She became a mom but also a business owner and nutrition coach empowering (mostly) women to feel great in their bodies. Listen to he...
Podcast Production with Ahron Wohlgelernter - Episode 35 (SMB #4) 02.06.2024 32:06
Ahron's love of podcasting started when he was working in tech marketing. He started his own podcast and gave away microphones to people who he thought had content to share. Listen how Ahron took the next step to produce podcasts and coach solopreneurs to get their voice to the ears that need to hear it on episode 35 of the Career Canvas podcast. Follow Ahron on LI: https://www.linkedin.com/in/ahr...
Interior Design & Architecture with Judy Derovan Buchine - Episode 34 (SMB #3) 26.05.2024 30:50
Unlike most four-year-olds, Judy Derovan Buchine didn’t dream of becoming an astronaut or firefighter. She dreamt of helping people design and build their dream homes. And today, Judy manages her own interior design and architecture business here in Israel. It's hard not to feel the passion Judy brings to her work helping Olim navigate new cultures, metrics, and language barriers to build and desi...
Mops & RevOps with Daniel Zacks - Episode 33 20.05.2024 33:10
Mops isn't something you clean the floor with? Daniel Zacks lives the mantra to say yes and figure it out later. Daniel shares the crafty way he went from making websites on Wix to managing a Marketing Operations team. He's also a super Detroit Lions fan and a humble yet inspiring rising star having started a Mops community in Israel. All this and more in episode 33 of the Career Canvas podcast. E...
Microgreens with Reuven Marriott - Episode 32 (SMB #2) 15.05.2024 34:51
You grow microgreens in a shipping container? What are microgreens and an actual shipping container? After covid interrupted his tour guide course, Reuven began exploring different avenues of entrepreneurship. His experience feeding his neighbors from home-grown vegetables set him on the path to become an unconventional farmer. Hear his story and the resources he picked up along the way to make sa...
Comedy with Eli Lebowicz - Episode 31 (SMB 1) 05.05.2024 33:02
You do comedy for a living? Episode 31 of Career Canvas paints the journey Eli Lebowicz took turning his side hustle of comedy into a full-time profession. Eli shared how he uses his time off stage, some of the questions he gets when asked what he does for a living, the different avenues he has begun incorporating for his comedy, and many more tips and tidbits like what skillset comedians share wi...
Introducing Business Owners (SMBs) 30.04.2024 1:34
Hello and welcome to the career canvas podcast. In this special episode I'm going to be introducing a new type of guest , the small business owner. To a large extent, these brave entrepreneurs lead a large part of the economy. Most of us deal with plumbers, electricians, designers and entertainers consistently, but often these professionals don't start as an entrepreneur and that's the story we're...
Project Manager (from Non-Profit) with Shev Shatzman - Episode 30 14.04.2024 34:15
How can hi-tech learn from non-profits? Episode 30 of Career Canvas paints the journey Shev Shatzman took from non-profit to hi-tech as a Project Manager. Shev explained what it means to be a project manager in a tech company and how her background in non-profit work made her the perfect candidate to excel in a small startup. Hear the advice she got from her mentor Rachel Berger to find the decisi...
Wealth Management with Moshe Rapps - Episode 29 07.04.2024 34:16
What's the value of a money manager instead of putting money in the S&P 500? Episode 29 of Career Canvas paints the journey Moshe Rapps took from Kollel and education to Wealth Management. Moshe explained some of the industry language and the advantageous aspects of having someone bring meaning to your money. He also identifies the skillset required to crack the field along with some insider s...
Candy Innovation with Daniel Mendelsohn - Episode 28 31.03.2024 36:17
You think you know your candy? Episode 28 of career canvas paints the journey. Daniel took from general food e-commerce to Candy innovation. Daniel shared insights into some of the complexities of creating candy and marketing the same product too vastly different consumers. This job is not for the faint of heart! Learn about some of the ways the industry is working to remove some unhealthy ingredi...
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