canmarketingsavetheplanet

Can Marketing Save the Planet?

Business EN ↓ 129 episodes

Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. As marketers and business leaders developing and marketing products and services, we need to recognise t...

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canmarketingsavetheplanet

Episodes

Sustainability needs to be led from the top! Sarah Walker-Smith, CEO Shakespeare Martineau 11.03.2021 30:55

Sarah Walker-Smith is the CEO of Shakespeare Martineau . She is the first female, non-lawyer CEO in the legal top 50. In this episode we delve into the importance of strong leadership and why sustainability needs to be led from the top. Sarah talks about why she is so passionate about sustainability, what she has experienced in her career, and why businesses cannot approach sustainability as a tic...

Why BCorp is a race to the top! James Perry, Co-chairman Cook, Co-Founder BLab 25.02.2021 30:02

Join us as we talk to James Perry from Cook about the B Corp movement. And, unlike the race to the bottom, which is synonymous with sustainability, why B Corp is a race to the top. James explains how he became involved and why he helped launch it in the UK. We also take a look at where marketing and sustainability overlap and discuss why the role of business needs to change. (And we even uncover t...

Embedding sustainability into a rebrand. Leeya Hendricks, CMO Delta Capita 11.02.2021 24:53

We kick off our ‘Can Marketing Save the Planet’ podcast series with Leeya Hendricks. As CMO for Delta Capita Leeya shares the importance of trust and the marketing efforts in driving the message of sustainability forward. We discuss moral purpose and take a deeper dive on how sustainability is embedded in Delta Capita’s culture, how it is communicated, measured and why sustainable marketing needs...

Intro to Can Marketing Save the Planet Podcast - The why, the how and what's to come... 04.02.2021 18:52

Introduction to Can Marketing Save the Planet from your podcast hosts, Gemma, G and Michelle This introductory podcast gives you an insight into a few things. Firstly, how and why the three of us decided to write Sustainable Marketing - How to drive profits with purpose - and also why we felt a podcast titled, ‘Can Marketing Save the Planet?’ was a necessary conversation to continue with. Tune in...