Camera Confident with Shirlee Engel

Eye contact is a critical part of establishing trust with your ideal clients, especially when you're on camera. It creates a connection and makes the person feel valued and listened to. But let's be real: looking into the camera lens can be challenging and uncomfortable. In this episode, Shirlee breaks down some techniques to help you master this essential skill, even if you think you al...

Shirlee shares her top five ways to use ChatGPT to elevate business communication, messaging, and content creation. ChatGPT and other AI platforms are an entrepreneur's secret weapon to uncover the best podcasts and media outlets to pitch, develop and refine magnetic messaging, and craft engaging social media content. This episode is packed with insights on enhancing communication and product...

Whether you're a seasoned media pro or you're looking to break into the spotlight, you won't want to miss this episode! From getting clear on your goals to nailing your magnetic messaging, crafting compelling pitches and effectively following up, to getting camera ready, Shirlee takes you through the five key steps to landing 3 speaking gigs in 30 days.  Key Takeaways Setting clear...

Diana Sofia, a subconscious reprogramming and mindset coach, joins Shirlee to discuss why so many entrepreneurs struggle with self-doubt and fear when it comes to public speaking and being on camera. Through methods like Rapid Resolution Therapy®, hypnotherapy, EFT/tapping, and neurolinguistic programming, she clears limiting beliefs and rewires the subconscious mind to feel more at ease and natur...

In part 2 of her interview with Simon Ostler, former Executive Producer and Managing Editor of Global Television News, Shirlee discusses everything from how to prepare for a TV appearance, how to promote yourself or your business without sounding sales-y. We tackle everything from what to do after landing a media opportunity, to preparing for the appearance, to promoting yourself naturally during...

Shirlee interviews Simon Ostler, former executive producer and managing editor at Canadian TV network Global News about what it REALLY takes to land an appearance on a TV show. In part 1 of this extensive interview, Simon shares insights on how businesses can pitch to the media and gain exposure and how to build relationships and trust with the media gatekeepers. Shirlee and Simon highlight the im...

It's easy to dream about a big break, but the secret to skyrocketing your visibility is not what you might think. Entrepreneurs often underestimate the power of small, consistent actions to get their name out there and boost their business visibility. Discover why every step, no matter how minor, is crucial in building a lasting public presence and transforming tiny wins into major opportunit...

Crafting a compelling elevator pitch is essential for any communication strategy. It is the foundation for making a lasting impression and hooking your audience in the first few seconds.  An elevator pitch is a concise and compelling snapshot of your business, who you are, and what you do. It should be conversational and memorable, avoiding jargon and using language that you would use in a casual...

In her inaugural episode, Shirlee lays out the three main pillars of the show: What to say, how to say it, and how to create buzz. These are the fundamentals of getting visible in 2024 for any successful business, speaker or thought leader. Connect with Shirlee Watch on YouTube Follow on Instagram Follow/Connect on LinkedIn Attend Shirlee's next free training - DM the word VISIBLE on Instagra...

COMING SOON!  I’m Shirlee Engel, former TV journalist turned creative entrepreneur.  I scaled my first business to six figures in the first year by getting VISIBLE.  I landed TV, podcast, and stage opportunities, quickly building my credibility and attracting clients in a brand-new industry where I was a NOBODY.  Now, I’m on a mission to help entrepreneurs like you do the same.   Master what to sa...