Giles Edwards

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Business EN ↓ 179 episodes

Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY

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Author

Giles Edwards

Episodes

4: Amy Kean on neuromarketing and publishing a modern-day illustrated fairy tale 22.03.2019 49:15

Published author, poet, public speaker and Starcoms’s Head of Strategic Innovation, Amy’s led media and marketing strategies for some of the world’s biggest brands, including the BBC, Unilever, and Nando’s. Her first foray into writing, with the modern-day fairy tale, The Little Girl Who Gave Zero Fucks, was a stonking success; storming to the top of the charts on Amazon. Amy’s also been listed as...

3: Using lollipops to deal with noisy clubbers and more stories from the Met Police 'Problem Solving Unit' with Stevyn Colgan 08.03.2019 1:26:11

We’ve caught award-winning author, artist, public speaker and former QI head elf Stevyn Colgan for our latest podcast. Stevyn’ career started with 30 years in the Met Police Service, where he quickly landed up in the intriguingly named, ‘The Problem Solving Unit'; using lollipops to deal with noisy, rowdy night-clubbers was but one ingenious (and highly effective) idea he introduced. An expert pro...

2: "Strategy first, tactics later, brand always" with JP Hanson 22.02.2019 57:09

Hot on the heels of our maiden podcast, we collar JP Hanson. He is the CEO and co-founder of Rouser, an international strategic consultancy firm headquartered in Stockholm, where he works making client brands better, not just bigger, and stresses that his singular goal is to build client profit. If this wasn’t enough, he contributes to outlets such as The Drum and the IPA’s EffWorks, and is incr...

1: Author of The Choice Factory, Richard Shotton, tells us how to apply findings from behavioural science to advertising 08.02.2019 1:03:28

In our maiden episode we catch Richard Shotton. Increasingly known as the author of The Choice Factory, a best-selling book on how to apply findings from behavioural science to advertising, Richard also operates as a consultant, speaker and trainer. A choice choir of industry legends have collectively sung praise for his book, most notably Rory Sutherland, Dave Trott, Mark Ritson and Phil Barden,...