Giles Edwards

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Business EN ↓ 177 episodes

Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY

Author

Giles Edwards

Episodes

2: "Strategy first, tactics later, brand always" with JP Hanson 22.02.2019 57:09

Hot on the heels of our maiden podcast, we collar JP Hanson. He is the CEO and co-founder of Rouser, an international strategic consultancy firm headquartered in Stockholm, where he works making client brands better, not just bigger, and stresses that his singular goal is to build client profit. If this wasn’t enough, he contributes to outlets such as The Drum and the IPA’s EffWorks, and is incr...

1: Author of The Choice Factory, Richard Shotton, tells us how to apply findings from behavioural science to advertising 08.02.2019 1:03:28

In our maiden episode we catch Richard Shotton. Increasingly known as the author of The Choice Factory, a best-selling book on how to apply findings from behavioural science to advertising, Richard also operates as a consultant, speaker and trainer. A choice choir of industry legends have collectively sung praise for his book, most notably Rory Sutherland, Dave Trott, Mark Ritson and Phil Barden,...