By Association

The next chapter in the slap heard around the world, we revisit the infamous night and if the 10 year ban is right. Maurice, Ali & Saman also discuss what's Elon's plan behind buying twitter, a new water brand called Liquid Death, and the unconventional branding. Saman also shares why he sold his home to open up a Flour Factory, while Maurice talks about the latest effort of citizenM into the Meta...

This is the first episode in a new format where I have lively conversations with those I know by association. In this episode I chat with Ali Mousavi of Laika Agency and Saman Khoshgbari aka FLOURBOY. We talk pizzas, skateboarding, champagne, creativity, family, cold showers, and more!

Steven Lammertink was always destined to be an entrepreneur, having set up his first company while in university. This company, Republish, would be the catalyst for Steven being accepted to the Kauffman Foundation, which would mould him to create his current company, The Cirqle . In this first episode of season 2, Steven explains to us why he brought a bottle of 1972 red wine from Stellenbosch, So...

Ian McGibbon is a brand leader who has travelled the world to grow his knowledge of building and activating brands with consumers globally. He has travelled from Australia to Dubai, then spending a few years in The Netherlands, and finally settling in the Alsace region in France. It is here where we record a special edition of By Association, sitting by the pool to take an hour out to talk about h...

Charlene Austin has been on a path to find out what she really loves to do. Today she is the Marketing and Communications Manager at Soho House Amsterdam , and feels that this role embodies what she loves to do, writing and creating projects about the creative community and feeding her constant curiosity. In this episode, we talk about how Charlene got to know our host Maurice, and how she was ins...

Robin Chadha is a true brand enthusiast, who has always been surrounded by design and amazing concepts while growing up. Having watched his father set up a very successful fashion brand, Robin was always clear that he wanted to make his own choices and never be stamped “the son of the owner.” In this episode, we reminisce about his past wedding, drinking a glass or two of Ruinart blanc de blancs a...

Mathias Kahn is an entrepreneur who never lets the establishment tell him "NO" . The champagne industry revolves around tradition and rarely allows outsiders in. This however wasn't seen as a problem for Mathias, but as a challenge to own a champagne house together with his friends. The champagne house he co-founded is HATT et SÖNER . In this episode, Mathias shares the latest release from HATT et...

Lisa Hogg is what you could describe as a born networker. But this capability to be a person who has never shied away from expressing her thoughts and growing her connections didn’t come from nothing. Now setting up her own agency, Brave , Lisa has brought her career full circle focusing on Social Sustainability and believes that brave people making brave decisions will change the world! Moving fr...

Ron Simpson has always put creativity first throughout his life. As a child Ron remembers that it was his creativity and social attitude that molded who he is today. Having worked at Bacardi early on in his career, Ron quickly grew his network and creative talent, forcing him to re-evaluate running his own agency. After being at the helm for many years at two of his own agencies, DON’T SAY NOTHING...

Matthijs de Jongh has always been fascinated with creativity, looking to the advertising industry to serve this fascination. Starting a DDB , Matthijs understood that the strategy is where he can play the best role to support the creative process of telling a brands story to the audience. Being one of the first employees at Kessel Kramer and quickly a partner, Matthijs is now a Strategic planner,...

Alfredo Silva is a creative entrepreneur who followed a childhood dream of his, creating a watch brand. He personally gives a contemporary spin to the luxury dogma by being one of the first to come up with a successful ‘Affordable Luxury’ watch brand. That brand is Fromanteel . In this episode, Alfredo shares his story behind why a bottle of Mucho Más always makes an appearance. He takes us on the...

Safi Graauw is a self-taught director and cinematographer with an academic background in earth-sciences. By interweaving eco-centric content in a strong, innovative and narrative image, he has worked on  brands such as Young Capital, K-Swiss, Sony Music and The Van Gogh Museum to environmental organizations such as Justdiggit. In this episode, Safi explains why the red wine, Baron de Valery,...