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Butternomics the Business of Culture
Butternomics: The Business of Culture takes a deep dive into the intersection of business and culture, showing how brands, entrepreneurs, and tastemakers use culture level up. Join serial entrepreneur, thought leader, and CEO of Butter. ATL, Brandon Butler (@mrsuperbran), as he brings you exclusive interviews, trends, insights, and more. Whether you're an aspiring entrepreneur or a seasoned pro, Butternomics is for you.
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Episodes
How Kenny Burns Became the Lifestyle Specialist Before Influencers Were a Thing 25.03.2025 50:36
On this episode of Butternomics, host Brandon Butler sits down with Kenny Burns to talk about how he became the Lifestyle Specialist before influencers were a thing. They get into building culture, moving brands, and why real influence starts with authenticity. From radio to spirits to the streets of Atlanta, Kenny shares how he turned connection into a career—and why the dream is still real...
How Nuface Turned Passion into Becoming Hip Hop’s Historian 18.03.2025 39:02
On this episode of Butternomics, we sit down with Atlanta’s own cultural curator and Hip Hop’s official historian, Nuface. From ticket stubs to Grammy-winning studio sessions, Nuface has transformed a passion for hip hop and community into an unmatched legacy of being everywhere culture happens. We dive into how he built relationships that turned a love for music into a thriving busine...
How Sherrell Dorsey Built and Sold the First Black-Owned Tech News Syndicate 11.03.2025 52:16
On this episode, Butternomics host Brandon Butler sits down with powerhouse entrepreneur and media innovator Sherrell Dorsey to break down how she built The Plug into the first Black-owned tech news publication to syndicate with Bloomberg—and why she ultimately decided to sell it. Sherrell shares her approach to securing corporate sponsorships without chasing vanity metrics, the power...
How Ryan Cameron Built a Legendary Career in Radio and Culture 04.03.2025 56:41
On this episode of Butternomics, host Brandon Butler sits down with Ryan Cameron, the unmistakable Voice of Atlanta, to break down his journey from intern to media legend. He shares how he built a lasting career, stayed relevant, and why Atlanta’s culture thrives on reinvention. We talk betting on yourself, staying present, and the power of collaboration—plus some wild stories from his...
Buying Back the Block with Krystal & Doug Peterson 25.02.2025 36:06
On this episode of Butternomics, host Brandon Butler sits down with Krystal and Doug Peterson, a powerhouse couple leading the charge in Atlanta’s real estate, culture, and business scene. From revitalizing Bankhead Seafood to creating the Trap Music Museum, they’ve made it their mission to preserve and elevate Black-owned spaces in the city. They discuss their strategy for buying back...
How F.L.Y. Turned “Swag Surfin’” Into a Cultural Anthem 18.02.2025 32:27
On this episode of Butternomics, we’re joined by F.L.Y.—the creators of the iconic Swag Surfin’. What started as a club anthem in Atlanta has transformed into a global movement, with everyone from Beyoncé to Taylor Swift and even the Kansas City Chiefs getting in on the wave. But beyond the music, there’s a business behind the culture. We dive into how F.L.Y. built a...
How Justin Samuels Built RenderATL into a Must-Attend Event for Tech 11.02.2025 45:07
Justin Samuels didn’t wait for Silicon Valley to bring tech opportunities to Atlanta—he built them himself. In this episode, we dive into how he turned RenderATL into one of the most exciting and culture-driven tech conferences in the country. From bootstrapping to booking A-list talent, Justin breaks down the strategy, the challenges, and the big vision behind Atlanta’s growing...
The Blueprint for Building Influence with Ray Daniels 04.02.2025 1:27:06
On this episode of Butternomics, we’re live with none other than Ray Daniels—music mogul, podcast powerhouse, and the self-proclaimed “Culture Referee.” Ray gets real about what it truly takes to build influence, from his journey in the music industry to his rise as one of the most talked-about voices in media. Brandon and Ray break down the highs and lows of entrepreneursh...
How to Build a Personal Brand That Commands Respect and Bigger Paydays with Jamé Jackson 30.01.2025 50:19
In this episode of Butternomics , Jamé Jackson Gadsden breaks down the art of building a personal brand that commands respect—and bigger paydays. From mastering LinkedIn and video content to negotiating with confidence, she shares how showing up authentically can open doors to unexpected opportunities. Whether you’re a creative, entrepreneur, or professional looking to level up,...
How Passion and Perseverance Helped C.D. Moody Build Atlanta Brick by Brick 28.01.2025 44:06
In this episode of Butternomics, C.D. Moody shares how passion and perseverance helped him shape Atlanta’s skyline. From overcoming personal challenges to building iconic landmarks, Moody’s story is a powerful blueprint for turning obstacles into opportunities. Tune in for lessons on grit, growth, and dreaming big. See omnystudio.com/listener for privacy information.
Connecting Culture to Capital with the Village Micro Fund 21.01.2025 39:24
In this episode of Butternomics, Brandon sits down with Donte Miller and Hariett Williams, co-founders of Village Micro Fund, to discuss how they bridge the gap between culture and capital. They share innovative funding models like the Workers Equity Fund, their work empowering Black entrepreneurs, and the importance of culturally competent mentorship. From building sustainable businesses in Atlan...
Sole Play’s Secret Sauce: Sneakers, Community, and Culture 14.01.2025 36:06
On this episode of Butternomics, Brandon Butler chats with TJ Bennett, CEO of Sole Play, about transforming a sneaker boutique into a community-driven movement. TJ shares his journey from corporate life to business ownership, how Sole Play leverages culture and partnerships to impact mental health awareness, financial literacy, and gaming, and the importance of intentional marketing, building a st...
Behind the Grillz: How Scotty ATL Turned a Side Hustle Into a Cultural Movement 07.01.2025 35:34
In this episode of Butternomics , host Brandon Butler sits down with Scotty ATL to unpack how he turned a side hustle into a cultural movement. What started as a side hustle has grown into a cultural phenomenon, blending music, entrepreneurship, and the art of custom grillz. Scotty takes us behind the scenes of his journey, from opening a new store on Edgewood to expanding to LA, all while dr...
Why the Future of Content Creation Is in VR with Jullian Slater 23.12.2024 43:01
On this episode of Butternomics, Brandon sits down with Jullian Slater, aka Tech Man, a pioneer in the world of virtual reality content creation. From his first viral TikTok to becoming the face of VR, Julian shares his journey, insights on the future of VR and AR, and the importance of staying authentic in content creation. They dive into the limitless possibilities of building virtual worlds, mo...
The Business of Breakfast with Gocha Hawkins 19.12.2024 40:41
In this episode of Butternomics, host Brandon Butler sits down with Gocha Hawkins, the dynamic entrepreneur behind Gocha's Breakfast Bar and several other successful ventures. Gocha shares her inspiring journey from cosmetology to the culinary world, highlighting the importance of consistency, quality, and community support in building a thriving restaurant business. She discusses the challenges a...
Beer is Black History: A Conversation with Draught Season Founders 18.12.2024 49:40
In this episode of Butternomics, host Brandon Butler sits down with Branden Peters and Kevin Irvin, the dynamic duo behind Draught Season, a lifestyle brand dedicated to craft beer. They delve into the rich history of beer, tracing its origins back to ancient Mesopotamia and highlighting the pivotal role of Black women in its creation. Branden and Kevin share their journey of building Draught ...
How First Tee Creates Leaders and Lessons Through Golf With Jenae Jenkins 17.12.2024 40:54
In this episode of Butternomics, host Brandon Butler sits down with Jenae Jenkins, the Executive Director of First Tee of Metro Atlanta. Jenae shares profound insights on how golf serves as a powerful tool for teaching life skills and building confidence in young people. From her own journey of discovering golf to leading an organization that impacts thousands of kids, Jenae discusses the importan...
Why Support Is A Verb with Dr. Key Hallmon 12.12.2024 53:52
On this episode of Butternomics, Brandon sits down with Dr. Key Hallman, founder and CEO of The Village Market, to discuss the power of community in building successful businesses. Dr. Key shares her journey of creating a platform for Black entrepreneurs, the importance of self-care as a leader, and the hard lessons she’s learned about scaling with purpose. She also previews her upcoming boo...
The Evolution of Atlanta’s Nightlife Culture with Biddy Barnes 11.12.2024 56:45
On this episode of Butternomics, we’re diving into the vibrant history and culture of Atlanta’s nightlife with none other than Biddy Barnes. Known as one of the architects of the city’s iconic club scene, Biddy takes us on a journey through the highs, lows, and transformative moments that shaped Atlanta’s nightlife in the ’90s and 2000s. From legendary venues like Clu...
How Melissa Proctor’s Rise from Intern to CMO Redefined Success 10.12.2024 46:53
On this episode of Butternomics, we sit down with Melissa Proctor, Chief Marketing Officer of the Atlanta Hawks, to explore her inspiring journey from a high school intern to a trailblazing executive. Melissa shares the unconventional path that led her to the C-suite, proving that success isn’t always a straight line. We dive into how she overcame challenges as a Black woman in sports, balan...
How Rashan Ali became Everybody’s Homegirl while building a legacy in radio, TV, and beyond 05.12.2024 35:24
On this episode of Butternomics, Brandon Butler chops it up with Rashan Ali, the ultimate Atlanta homegirl and multimedia trailblazer. From breaking into radio to thriving in TV, voiceover, and beyond, Rashan shares how she built her legacy by staying true to herself and her city. Hear how she learned the game, stayed moving, and became one of Atlanta’s most beloved voices. See omnystudio.com/list...
How Mr. Hanky Turns Creative Ideas into Career-Making Hits 03.12.2024 38:07
On this episode of Butternomics, Brandon Butler sits down with Corey “Mr. Hanky” Denard, the hitmaking producer behind anthems like “Living My Best Life” and “Wobble.” They dive into the creative process behind turning everyday moments into chart-topping songs, how to build meaningful connections in the music industry, and the balance between artistry and business. Mr. Hanky shares insights on lev...
How Keinon Johnson Cultivated Culture through Music and Maven 26.11.2024 35:27
On this episode of Butternomics, Brandon Butler chops it up with Keinon Johnson, the guru at blending hip-hop beats with big biz buzz. Keinon dives into how he’s shaped the culture by hooking up top artists with major brands, changing the game from the days he was curating hits for radio to now calling the shots in boardrooms. Plus, he’ll break down his “Never Sold Dope” movement, proving you can...
Blueprint for Black Business Success with Jay Bailey 19.11.2024 31:12
On this episode of Butternomics, host Brandon Butler sits down with Jay Bailey, a champion for Black economic empowerment and the driving force behind the Russell Innovation Center for Entrepreneurs. Dive deep into Jay’s journey and his dedicated efforts to create a sustainable ecosystem that uplifts and transforms Black businesses in Atlanta and beyond. Discover how the Russell Innovation Center...
From Idea to IPO with Drive Capital’s Avoilan Bingham 12.11.2024 45:40
On this episode of Butternomics, host Brandon Butler sits down with Avoilan Bingham, the General Manager at Drive Capital. Tune in as Avoilan dishes out expert advice on using venture capital to build standout tech businesses. He breaks down the critical role of team dynamics in startup success and walks us through the venture capital world—from nurturing new ideas to guiding companies toward IPO....
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